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Gli 2011

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Presentation for NextGen 2011

Presentation for NextGen 2011

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  • 1. The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalMonday, March 28, 2011
  • 2. Today’s agendaMonday, March 28, 2011
  • 3. Today’s agendaMonday, March 28, 2011
  • 4. Today’s agendaMonday, March 28, 2011
  • 5. Today’s agenda • What’s changedMonday, March 28, 2011
  • 6. Today’s agenda • What’s changed • Just who are these people?Monday, March 28, 2011
  • 7. Today’s agenda • What’s changed • Just who are these people? breakMonday, March 28, 2011
  • 8. Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at thisMonday, March 28, 2011
  • 9. Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at this lunchMonday, March 28, 2011
  • 10. Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at this lunch • Models for the new paradigmMonday, March 28, 2011
  • 11. Monday, March 28, 2011
  • 12. Monday, March 28, 2011
  • 13. (206) 898-7656 Tyranny of ChoiceMonday, March 28, 2011
  • 14. (206) 898-7656Monday, March 28, 2011
  • 15. (206) 898-7656Monday, March 28, 2011
  • 16. (206) 898-7656 FatigueMonday, March 28, 2011
  • 17. (206) 898-7656 Mass to NicheMonday, March 28, 2011
  • 18. (206) 898-7656 Mass to NicheMonday, March 28, 2011
  • 19. (206) 898-7656 Mass to Niche 40% 50% 60%Monday, March 28, 2011
  • 20. Monday, March 28, 2011
  • 21. Monday, March 28, 2011
  • 22. 1990s $25 Billion Largest expansion of the arts economy in American historyMonday, March 28, 2011
  • 23. (206) 898-7656Monday, March 28, 2011
  • 24. TextMonday, March 28, 2011
  • 25. TextMonday, March 28, 2011
  • 26. 40,000 copies TextMonday, March 28, 2011
  • 27. Manufacturing EconomyMonday, March 28, 2011
  • 28. Distribution EconomyMonday, March 28, 2011
  • 29. Service EconomyMonday, March 28, 2011
  • 30. Experience EconomyMonday, March 28, 2011
  • 31. (206) 898-7656Monday, March 28, 2011
  • 32. (206) 898-7656 Attention EconomyMonday, March 28, 2011
  • 33. (206) 898-7656Monday, March 28, 2011
  • 34. (206) 898-7656 Intention EconomyMonday, March 28, 2011
  • 35. Monday, March 28, 2011
  • 36. Monday, March 28, 2011
  • 37. Too many places to talkMonday, March 28, 2011
  • 38. Monday, March 28, 2011
  • 39. So who are these people... and what do they want?Monday, March 28, 2011
  • 40. 50,000 hoursMonday, March 28, 2011
  • 41. America’s Average daily media consumption - 2010Monday, March 28, 2011
  • 42. America’s Average daily media consumption - 2010 > Ten hours/dayMonday, March 28, 2011
  • 43. Monday, March 28, 2011
  • 44. Monday, March 28, 2011
  • 45. (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 46. (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 47. (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 48. (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 49. (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts • First generation that watches less TV than the one ahead of it; prefers online experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 50. (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts • First generation that watches less TV than the one ahead of it; prefers online experience • Use social networks to communicate; don’t use email and think it’s for their parents Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
  • 51. (206) 898-7656 Trust vs. Editorial Control Forrester ResearchMonday, March 28, 2011
  • 52. (206) 898-7656 Trust vs. Editorial Control Forrester Trust ResearchMonday, March 28, 2011
  • 53. (206) 898-7656 Trust vs. Editorial ControlCommunity Editorial Control Forrester Trust ResearchMonday, March 28, 2011
  • 54. (206) 898-7656 Trust vs. Editorial ControlCommunity Editorial Control Forrester High Trust ResearchMonday, March 28, 2011
  • 55. (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control Forrester High Trust Low ResearchMonday, March 28, 2011
  • 56. (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control Forrester High Trust Low ResearchMonday, March 28, 2011
  • 57. (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control InteractiveMedia Forrester High Trust Low ResearchMonday, March 28, 2011
  • 58. (206) 898-7656 Trust vs. Editorial Control Low Traditional MediaCommunity Editorial Control InteractiveMedia Forrester High Trust Low ResearchMonday, March 28, 2011
  • 59. Monday, March 28, 2011
  • 60. (206) 898-7656 Mobile Culture - Texting -Monday, March 28, 2011
  • 61. (206) 898-7656 Mobile Culture - Texting - the average teenager sent 3,339 texts in MayMonday, March 28, 2011
  • 62. (206) 898-7656 Mobile CultureMonday, March 28, 2011
  • 63. (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call.Monday, March 28, 2011
  • 64. (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call. Voice usage has decreased by 14% among teens and is decreasing in all age groups under 55.Monday, March 28, 2011
  • 65. Monday, March 28, 2011
  • 66. • 500 million usersMonday, March 28, 2011
  • 67. • 500 million users • 50 percent of users log on every dayMonday, March 28, 2011
  • 68. • 500 million users • 50 percent of users log on every day • Average user has 130 friendsMonday, March 28, 2011
  • 69. • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes)Monday, March 28, 2011
  • 70. • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per monthMonday, March 28, 2011
  • 71. • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per month • Members uploaded 20 million videos in AprilMonday, March 28, 2011
  • 72. • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per month • Members uploaded 20 million videos in April • 30 billion pieces of content shared/monthMonday, March 28, 2011
  • 73. (206) 898-7656 Major Cultural ShiftMonday, March 28, 2011
  • 74. (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by “professionals”...Monday, March 28, 2011
  • 75. (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by “professionals”... but by users...Monday, March 28, 2011
  • 76. (206) 898-7656 TextMonday, March 28, 2011
  • 77. (206) 898-7656Monday, March 28, 2011
  • 78. (206) 898-7656 Books published in the US (2009) Traditional Publishers Self PublishedMonday, March 28, 2011
  • 79. (206) 898-7656 Books published in the US (2009) 288,000 Traditional Publishers Self PublishedMonday, March 28, 2011
  • 80. (206) 898-7656 Books published in the US (2009) 764,000 288,000 Traditional Publishers Self PublishedMonday, March 28, 2011
  • 81. (206) 898-7656Monday, March 28, 2011
  • 82. (206) 898-7656 Self-published books in the United States 764,000 174,000 285,000 2007 2008 2009Monday, March 28, 2011
  • 83. Monday, March 28, 2011
  • 84. (206) 898-7656 These are people for whom significant cultural experiences aren’t complete until they share themMonday, March 28, 2011
  • 85. (206) 898-7656Monday, March 28, 2011
  • 86. (206) 898-7656Monday, March 28, 2011
  • 87. Pre-BoomersMonday, March 28, 2011
  • 88. BoomersMonday, March 28, 2011
  • 89. (206) 898-7656 x’s & y’sMonday, March 28, 2011
  • 90. (206) 898-7656 MillennialsMonday, March 28, 2011
  • 91. (206) 898-7656 Audience MeasureMonday, March 28, 2011
  • 92. (206) 898-7656Monday, March 28, 2011
  • 93. Monday, March 28, 2011
  • 94. Monday, March 28, 2011
  • 95. (206) 898-7656Monday, March 28, 2011
  • 96. (206) 898-7656 creatorsMonday, March 28, 2011
  • 97. (206) 898-7656 creators criticsMonday, March 28, 2011
  • 98. (206) 898-7656 creators critics collectorsMonday, March 28, 2011
  • 99. (206) 898-7656 creators critics collectors joinersMonday, March 28, 2011
  • 100. (206) 898-7656 creators critics collectors joiners spectatorsMonday, March 28, 2011
  • 101. (206) 898-7656 creators critics collectors joiners spectators inactivesMonday, March 28, 2011
  • 102. What to do with all this?Monday, March 28, 2011
  • 103. Monday, March 28, 2011
  • 104. 1. EngagementMonday, March 28, 2011
  • 105. Monday, March 28, 2011
  • 106. Monday, March 28, 2011
  • 107. Monday, March 28, 2011
  • 108. 2. ConstituencyMonday, March 28, 2011
  • 109. Monday, March 28, 2011
  • 110. (206) 898-7656Monday, March 28, 2011
  • 111. (206) 898-7656Monday, March 28, 2011
  • 112. (206) 898-7656 TED ConferenceMonday, March 28, 2011
  • 113. (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 daysMonday, March 28, 2011
  • 114. (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 days 40-50 speakers who speak for 18 minutes eachMonday, March 28, 2011
  • 115. (206) 898-7656 TED GlobalMonday, March 28, 2011
  • 116. (206) 898-7656 TED Global 2005 onlineMonday, March 28, 2011
  • 117. (206) 898-7656 TED Global 2005 online videos watched 300 million timesMonday, March 28, 2011
  • 118. (206) 898-7656 TED Global 2005 online videos watched 300 million times translated into 70 languagesMonday, March 28, 2011
  • 119. (206) 898-7656 TED Global and TEDXMonday, March 28, 2011
  • 120. (206) 898-7656 TED Global and TEDX radical opennessMonday, March 28, 2011
  • 121. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, globalMonday, March 28, 2011
  • 122. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferencesMonday, March 28, 2011
  • 123. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences membershipsMonday, March 28, 2011
  • 124. (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences memberships TED fellows and TED PrizeMonday, March 28, 2011
  • 125. 3. IncentivizeMonday, March 28, 2011
  • 126. Monday, March 28, 2011
  • 127. (206) 898-7656Monday, March 28, 2011
  • 128. (206) 898-7656Monday, March 28, 2011
  • 129. (206) 898-7656Monday, March 28, 2011
  • 130. (206) 898-7656 4. CrowdsourcingMonday, March 28, 2011
  • 131. (206) 898-7656 4. Crowdsourcing can make you better than yourselfMonday, March 28, 2011
  • 132. (206) 898-7656 4. Crowdsourcing can make you better than yourself can let you accomplish things you would never be able to do on your ownMonday, March 28, 2011
  • 133. Monday, March 28, 2011
  • 134. (206) 898-7656Monday, March 28, 2011
  • 135. (206) 898-7656Monday, March 28, 2011
  • 136. (206) 898-7656Monday, March 28, 2011
  • 137. (206) 898-7656Monday, March 28, 2011
  • 138. (206) 898-7656Monday, March 28, 2011
  • 139. Monday, March 28, 2011
  • 140. (206) 898-7656Monday, March 28, 2011
  • 141. 5. Create marketsMonday, March 28, 2011
  • 142. (206) 898-7656 There’s an app for thatMonday, March 28, 2011
  • 143. (206) 898-7656Monday, March 28, 2011
  • 144. (206) 898-7656Monday, March 28, 2011
  • 145. (206) 898-7656Monday, March 28, 2011
  • 146. Monday, March 28, 2011
  • 147. Monday, March 28, 2011
  • 148. Monday, March 28, 2011
  • 149. Monday, March 28, 2011
  • 150. 6. Be infrastructureMonday, March 28, 2011
  • 151. Monday, March 28, 2011
  • 152. Monday, March 28, 2011
  • 153. Monday, March 28, 2011
  • 154. 7. TransparencyMonday, March 28, 2011
  • 155. Monday, March 28, 2011
  • 156. Time, IncMonday, March 28, 2011
  • 157. (206) 898-7656Monday, March 28, 2011
  • 158. 8. Crowd-accelerated innovation - Chris AndersonMonday, March 28, 2011
  • 159. (206) 898-7656 Algorithmic AuthorityMonday, March 28, 2011
  • 160. (206) 898-7656 Algorithmic AuthorityMonday, March 28, 2011
  • 161. (206) 898-7656 Algorithmic ValueMonday, March 28, 2011
  • 162. (206) 898-7656 Algorithmic Value • Attention capitalMonday, March 28, 2011
  • 163. (206) 898-7656 Algorithmic Value • Attention capital • Reputation capitalMonday, March 28, 2011
  • 164. (206) 898-7656 Algorithmic Value • Attention capital • Reputation capital • Community capitalMonday, March 28, 2011
  • 165. 9. DataMonday, March 28, 2011
  • 166. Monday, March 28, 2011
  • 167. (206) 898-7656Monday, March 28, 2011
  • 168. 10. reinvent experimentMonday, March 28, 2011
  • 169. Monday, March 28, 2011
  • 170. Monday, March 28, 2011
  • 171. Monday, March 28, 2011
  • 172. Monday, March 28, 2011
  • 173. Monday, March 28, 2011
  • 174. Monday, March 28, 2011
  • 175. (206) 898-7656Monday, March 28, 2011
  • 176. (206) 898-7656 Great ExpectationsMonday, March 28, 2011
  • 177. (206) 898-7656 Great Expectations Alexander Graham Bell was a failureMonday, March 28, 2011
  • 178. (206) 898-7656 Great Expectations Alexander Graham Bell was a failureMonday, March 28, 2011
  • 179. This afternoon How do we create:Monday, March 28, 2011
  • 180. This afternoon How do we create: Museum communityMonday, March 28, 2011
  • 181. This afternoon How do we create: Museum community Leadership communityMonday, March 28, 2011
  • 182. This afternoon How do we create: Museum community Leadership community Local communityMonday, March 28, 2011
  • 183. The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalMonday, March 28, 2011

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