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Gli 2011
 

Gli 2011

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Presentation for NextGen 2011

Presentation for NextGen 2011

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    Gli 2011 Gli 2011 Presentation Transcript

    • The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalMonday, March 28, 2011
    • Today’s agendaMonday, March 28, 2011
    • Today’s agendaMonday, March 28, 2011
    • Today’s agendaMonday, March 28, 2011
    • Today’s agenda • What’s changedMonday, March 28, 2011
    • Today’s agenda • What’s changed • Just who are these people?Monday, March 28, 2011
    • Today’s agenda • What’s changed • Just who are these people? breakMonday, March 28, 2011
    • Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at thisMonday, March 28, 2011
    • Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at this lunchMonday, March 28, 2011
    • Today’s agenda • What’s changed • Just who are these people? break • Ten ways of looking at this lunch • Models for the new paradigmMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656 Tyranny of ChoiceMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 FatigueMonday, March 28, 2011
    • (206) 898-7656 Mass to NicheMonday, March 28, 2011
    • (206) 898-7656 Mass to NicheMonday, March 28, 2011
    • (206) 898-7656 Mass to Niche 40% 50% 60%Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • 1990s $25 Billion Largest expansion of the arts economy in American historyMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • TextMonday, March 28, 2011
    • TextMonday, March 28, 2011
    • 40,000 copies TextMonday, March 28, 2011
    • Manufacturing EconomyMonday, March 28, 2011
    • Distribution EconomyMonday, March 28, 2011
    • Service EconomyMonday, March 28, 2011
    • Experience EconomyMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 Attention EconomyMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 Intention EconomyMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Too many places to talkMonday, March 28, 2011
    • Monday, March 28, 2011
    • So who are these people... and what do they want?Monday, March 28, 2011
    • 50,000 hoursMonday, March 28, 2011
    • America’s Average daily media consumption - 2010Monday, March 28, 2011
    • America’s Average daily media consumption - 2010 > Ten hours/dayMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts • First generation that watches less TV than the one ahead of it; prefers online experience Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Cultural Choice 12-24 Demographic • Community is at the center of their internet experience • Trust unknown peers more than experts • First generation that watches less TV than the one ahead of it; prefers online experience • Use social networks to communicate; don’t use email and think it’s for their parents Curb Center, Vanderbilt University USC Annenberg School Center for the Digital FutureMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control Forrester ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control Forrester Trust ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial ControlCommunity Editorial Control Forrester Trust ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial ControlCommunity Editorial Control Forrester High Trust ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control Forrester High Trust Low ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control Forrester High Trust Low ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control LowCommunity Editorial Control InteractiveMedia Forrester High Trust Low ResearchMonday, March 28, 2011
    • (206) 898-7656 Trust vs. Editorial Control Low Traditional MediaCommunity Editorial Control InteractiveMedia Forrester High Trust Low ResearchMonday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656 Mobile Culture - Texting -Monday, March 28, 2011
    • (206) 898-7656 Mobile Culture - Texting - the average teenager sent 3,339 texts in MayMonday, March 28, 2011
    • (206) 898-7656 Mobile CultureMonday, March 28, 2011
    • (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call.Monday, March 28, 2011
    • (206) 898-7656 Mobile Culture 22% of teenagers say SMS is easier than a phone call. Voice usage has decreased by 14% among teens and is decreasing in all age groups under 55.Monday, March 28, 2011
    • Monday, March 28, 2011
    • • 500 million usersMonday, March 28, 2011
    • • 500 million users • 50 percent of users log on every dayMonday, March 28, 2011
    • • 500 million users • 50 percent of users log on every day • Average user has 130 friendsMonday, March 28, 2011
    • • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes)Monday, March 28, 2011
    • • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per monthMonday, March 28, 2011
    • • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per month • Members uploaded 20 million videos in AprilMonday, March 28, 2011
    • • 500 million users • 50 percent of users log on every day • Average user has 130 friends • Members watched 35 billion videos in September (average viewing time: 4.4 minutes) • Average user creates 90 pieces of “content” per month • Members uploaded 20 million videos in April • 30 billion pieces of content shared/monthMonday, March 28, 2011
    • (206) 898-7656 Major Cultural ShiftMonday, March 28, 2011
    • (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by “professionals”...Monday, March 28, 2011
    • (206) 898-7656 Major Cultural Shift 70% of the digital universe this year will be generated not by “professionals”... but by users...Monday, March 28, 2011
    • (206) 898-7656 TextMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 Books published in the US (2009) Traditional Publishers Self PublishedMonday, March 28, 2011
    • (206) 898-7656 Books published in the US (2009) 288,000 Traditional Publishers Self PublishedMonday, March 28, 2011
    • (206) 898-7656 Books published in the US (2009) 764,000 288,000 Traditional Publishers Self PublishedMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 Self-published books in the United States 764,000 174,000 285,000 2007 2008 2009Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656 These are people for whom significant cultural experiences aren’t complete until they share themMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • Pre-BoomersMonday, March 28, 2011
    • BoomersMonday, March 28, 2011
    • (206) 898-7656 x’s & y’sMonday, March 28, 2011
    • (206) 898-7656 MillennialsMonday, March 28, 2011
    • (206) 898-7656 Audience MeasureMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 creatorsMonday, March 28, 2011
    • (206) 898-7656 creators criticsMonday, March 28, 2011
    • (206) 898-7656 creators critics collectorsMonday, March 28, 2011
    • (206) 898-7656 creators critics collectors joinersMonday, March 28, 2011
    • (206) 898-7656 creators critics collectors joiners spectatorsMonday, March 28, 2011
    • (206) 898-7656 creators critics collectors joiners spectators inactivesMonday, March 28, 2011
    • What to do with all this?Monday, March 28, 2011
    • Monday, March 28, 2011
    • 1. EngagementMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • 2. ConstituencyMonday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 TED ConferenceMonday, March 28, 2011
    • (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 daysMonday, March 28, 2011
    • (206) 898-7656 TED Conference 1000 attendees who pay $4,400 a ticket for 4 days 40-50 speakers who speak for 18 minutes eachMonday, March 28, 2011
    • (206) 898-7656 TED GlobalMonday, March 28, 2011
    • (206) 898-7656 TED Global 2005 onlineMonday, March 28, 2011
    • (206) 898-7656 TED Global 2005 online videos watched 300 million timesMonday, March 28, 2011
    • (206) 898-7656 TED Global 2005 online videos watched 300 million times translated into 70 languagesMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDXMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDX radical opennessMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDX radical openness Oxford, India, globalMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferencesMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences membershipsMonday, March 28, 2011
    • (206) 898-7656 TED Global and TEDX radical openness Oxford, India, global 1000 TEDX conferences memberships TED fellows and TED PrizeMonday, March 28, 2011
    • 3. IncentivizeMonday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 4. CrowdsourcingMonday, March 28, 2011
    • (206) 898-7656 4. Crowdsourcing can make you better than yourselfMonday, March 28, 2011
    • (206) 898-7656 4. Crowdsourcing can make you better than yourself can let you accomplish things you would never be able to do on your ownMonday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • 5. Create marketsMonday, March 28, 2011
    • (206) 898-7656 There’s an app for thatMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • 6. Be infrastructureMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • 7. TransparencyMonday, March 28, 2011
    • Monday, March 28, 2011
    • Time, IncMonday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • 8. Crowd-accelerated innovation - Chris AndersonMonday, March 28, 2011
    • (206) 898-7656 Algorithmic AuthorityMonday, March 28, 2011
    • (206) 898-7656 Algorithmic AuthorityMonday, March 28, 2011
    • (206) 898-7656 Algorithmic ValueMonday, March 28, 2011
    • (206) 898-7656 Algorithmic Value • Attention capitalMonday, March 28, 2011
    • (206) 898-7656 Algorithmic Value • Attention capital • Reputation capitalMonday, March 28, 2011
    • (206) 898-7656 Algorithmic Value • Attention capital • Reputation capital • Community capitalMonday, March 28, 2011
    • 9. DataMonday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • 10. reinvent experimentMonday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • Monday, March 28, 2011
    • (206) 898-7656Monday, March 28, 2011
    • (206) 898-7656 Great ExpectationsMonday, March 28, 2011
    • (206) 898-7656 Great Expectations Alexander Graham Bell was a failureMonday, March 28, 2011
    • (206) 898-7656 Great Expectations Alexander Graham Bell was a failureMonday, March 28, 2011
    • This afternoon How do we create:Monday, March 28, 2011
    • This afternoon How do we create: Museum communityMonday, March 28, 2011
    • This afternoon How do we create: Museum community Leadership communityMonday, March 28, 2011
    • This afternoon How do we create: Museum community Leadership community Local communityMonday, March 28, 2011
    • The Museum an open source future? Getty Leadership Institute 03.18.11 Douglas McLennan Editor, ArtsJournal.com ✉ mclennan@artsjournal.com T @AJDoug ✎ www.artsjournal.com/diacriticalMonday, March 28, 2011