Transcript of "Staff Training 2009 - Twitter & Facebook for Your Center"
Facebook & Twitter for Your Center <br />Amelia Birdsall<br />NYS SBDC Staff Training <br />May 14, 2009<br />
What is Web 2.0?<br />2nd generation of the internet<br />1st = push<br />2nd = push & pull<br />Social web & interactive media<br />
Facebook:<br />- More than 200 million users<br />- More than 3.5 billion minutes are spent<br /> on Facebook each day (worldwide) <br />-More than 4 million users <br />become fans of Pages each day <br />(facebook.com)<br />Twitter:<br />- 4 to 5 million users<br />- 5 to10 thousand new <br />accounts each day<br />(State of the Twittersphere Q4 2008)<br />
Twitter<br />“Microblogging” – 140 characters or less<br />When blogging met text messaging<br /> Answers the question, “What are you doing?”<br />Better question? – “What’s important to you?”<br />
Network & build reputation<br />Reply to others’ messages <br />@reply is a public message sent from one person to another <br />Direct messages are private messages sent from one Twitter person to another (only to someone who follows you)<br />“ReTweet”<br />Spread the message: use RT@username to repost a message they wrote<br />
Market research<br /><ul><li>Use twitter search engines to find out what people are saying, http://search.twitter.com
Tips for searching:</li></ul>Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term <br />The # symbol is used to define the topic words in a post. Search using a # symbol to find entries on that subject. <br />Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelings<br />Search for messages coming from a specific location. Combine a keyword with near:“city name”<br />