Staff Training 2009 - Twitter & Facebook for Your Center

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  • 1. Facebook & Twitter for Your Center
    Amelia Birdsall
    NYS SBDC Staff Training
    May 14, 2009
  • 2. What is Web 2.0?
    2nd generation of the internet
    1st = push
    2nd = push & pull
    Social web & interactive media
  • 3. Facebook:
    - More than 200 million users
    - More than 3.5 billion minutes are spent
    on Facebook each day (worldwide)
    -More than 4 million users
    become fans of Pages each day
    (facebook.com)
    Twitter:
    - 4 to 5 million users
    - 5 to10 thousand new
    accounts each day
    (State of the Twittersphere Q4 2008)
  • 4. Twitter
    “Microblogging” – 140 characters or less
    When blogging met text messaging
    Answers the question, “What are you doing?”
    Better question? – “What’s important to you?”
  • 5. Twitter web interface
  • 6.
  • 7. Add a Twitter feed to HTML site
  • 8. Network & build reputation
    Reply to others’ messages
    @reply is a public message sent from one person to another
    Direct messages are private messages sent from one Twitter person to another (only to someone who follows you)
    “ReTweet”
    Spread the message: use RT@username to repost a message they wrote
  • 9.
  • 10. Market research
    • Use twitter search engines to find out what people are saying, http://search.twitter.com
    • 11. Tips for searching:
    Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term
    The # symbol is used to define the topic words in a post. Search using a # symbol to find entries on that subject.
    Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelings
    Search for messages coming from a specific location. Combine a keyword with near:“city name”
  • 12.
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  • 18. Facebook
    • More social social networking
    • 19. Why Facebook?
    • 20. Your customers are here (more often than checking email)
    • 21. Another free web location to post information about what you do
    • 22. Can integrate other tools
  • 23.
  • 24.
  • 25. Fan Page  Public Profiles
  • 26.
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  • 31.
  • 32. Is it working for me?
    How do I measure?
    Analytics
    Use your gut
  • 33. How To
  • 34. www.facebook.com
  • 35. www.facebook.com
    Personal account
  • 36. www.facebook.com
    Personal account
    Business account
  • 37.
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  • 42. www.twitter.com
    Log in to NYS SBDC account
    (email Amelia for log in info)
    Share upcoming events, news items, links