0
Facebook & Twitter for Your Center <br />Amelia Birdsall<br />NYS SBDC Staff Training <br />May 14, 2009<br />
What is Web 2.0?<br />2nd generation of the internet<br />1st = push<br />2nd = push & pull<br />Social web & interactive ...
Facebook:<br />- More than 200 million users<br />- More than 3.5 billion minutes are spent<br /> on Facebook each day (wo...
Twitter<br />“Microblogging” – 140 characters or less<br />When blogging met text messaging<br /> Answers the question, “W...
Twitter web interface<br />
Add a Twitter feed to HTML site<br />
Network & build reputation<br />Reply to others’ messages <br />@reply is a public message sent from one person to another...
Market research<br /><ul><li>Use twitter search engines to find out what people are saying, http://search.twitter.com
Tips for searching:</li></ul>Use quotes around keywords to search for a phrase, or use standard operators like OR to searc...
Facebook<br /><ul><li>More social social networking
Why Facebook?
Your customers are here (more often than checking email)
Another free web location to post information about what you do
Can integrate other tools</li></li></ul><li>
Fan Page  Public Profiles<br />
Is it working for me?<br />How do I measure?<br /> Analytics <br />Use your gut<br />
How To<br />
www.facebook.com<br />
www.facebook.com<br />Personal account<br />
www.facebook.com<br />Personal account<br />Business account<br />
www.twitter.com<br />Log in to NYS SBDC account<br />(email Amelia for log in info)<br />Share upcoming events, news items...
Staff Training 2009 - Twitter &amp; Facebook for Your Center
Staff Training 2009 - Twitter &amp; Facebook for Your Center
Upcoming SlideShare
Loading in...5
×

Staff Training 2009 - Twitter &amp; Facebook for Your Center

259

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
259
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Staff Training 2009 - Twitter &amp; Facebook for Your Center"

  1. 1. Facebook & Twitter for Your Center <br />Amelia Birdsall<br />NYS SBDC Staff Training <br />May 14, 2009<br />
  2. 2. What is Web 2.0?<br />2nd generation of the internet<br />1st = push<br />2nd = push & pull<br />Social web & interactive media<br />
  3. 3. Facebook:<br />- More than 200 million users<br />- More than 3.5 billion minutes are spent<br /> on Facebook each day (worldwide) <br />-More than 4 million users <br />become fans of Pages each day <br />(facebook.com)<br />Twitter:<br />- 4 to 5 million users<br />- 5 to10 thousand new <br />accounts each day<br />(State of the Twittersphere Q4 2008)<br />
  4. 4. Twitter<br />“Microblogging” – 140 characters or less<br />When blogging met text messaging<br /> Answers the question, “What are you doing?”<br />Better question? – “What’s important to you?”<br />
  5. 5. Twitter web interface<br />
  6. 6.
  7. 7. Add a Twitter feed to HTML site<br />
  8. 8. Network & build reputation<br />Reply to others’ messages <br />@reply is a public message sent from one person to another <br />Direct messages are private messages sent from one Twitter person to another (only to someone who follows you)<br />“ReTweet”<br />Spread the message: use RT@username to repost a message they wrote<br />
  9. 9.
  10. 10. Market research<br /><ul><li>Use twitter search engines to find out what people are saying, http://search.twitter.com
  11. 11. Tips for searching:</li></ul>Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term <br />The # symbol is used to define the topic words in a post. Search using a # symbol to find entries on that subject. <br />Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelings<br />Search for messages coming from a specific location. Combine a keyword with near:“city name”<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Facebook<br /><ul><li>More social social networking
  19. 19. Why Facebook?
  20. 20. Your customers are here (more often than checking email)
  21. 21. Another free web location to post information about what you do
  22. 22. Can integrate other tools</li></li></ul><li>
  23. 23.
  24. 24.
  25. 25. Fan Page  Public Profiles<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. Is it working for me?<br />How do I measure?<br /> Analytics <br />Use your gut<br />
  33. 33. How To<br />
  34. 34. www.facebook.com<br />
  35. 35. www.facebook.com<br />Personal account<br />
  36. 36. www.facebook.com<br />Personal account<br />Business account<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. www.twitter.com<br />Log in to NYS SBDC account<br />(email Amelia for log in info)<br />Share upcoming events, news items, links<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×