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10 step product marketing plan
McDonald’s SM Fairview’s primary target market are shoppers of the mall
who want to satisfy their hunger fast. They can choose Jollibee, KFC, Chowking and nearby fast-foods or food-court and kiosks.Gap is nearby fast-food restaurants are always crowded and food is served slower. The market size is the average daily foot traffic of 130,000 of the mall.
McDonald’s is a fast-food giant that offers standard products worldwide It is priced relatively at par with Jollibee, 2% less than KFC and 15% less than Chowking.
Brand is advertised thru TV, radio, print, events & experiences. It is conveniently located inside SM Fairview and uses supply and distribution leverage strategy to win customers.