A project on <br />“GETTING FEEDBACK FROM THE EXISTING CUSTOMER OF PUREIT”<br />
COMPANY PROFILE<br />Date of Establishment 1933 <br />Revenue 4275.18 ( USD in Millions ) <br />Market Cap 591452.8929621 ( Rs. in Millions ) Hindustan Lever House,165/166 Back bay Reclamation, Mumbai-400020, Maharashtra www.hUl.com<br />Management Details Chairperson - Harish Manwani <br /> MD - Nitin Paranjpe <br /> Directors - A Narayan, Ashok K Gupta, C K<br /> Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai<br />Business Operation Household & Personal Products <br />Background Hindustan Unilever (HUL) is the largest fast moving consumer goods (FMCG) <br /> company, a leader in home & personal care products and foods & beverages. <br /> HUL's brands are spared across 20 distinct consumer categories, touching <br /> lives of every 2 out of 3 Indian. It has employee strength over 150000 &1200 <br /> managers. It has created widespread network through its 2000 suppliers <br /> & associates.<br />Financials Total Income - Rs. 208102.045 Million ( year ending Mar 2009) <br /> Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) <br />Company Secretary Ashok K Gupta <br />
HISTORY OF WATER DIVISION<br />Launched in Chennai : end 2003<br />Started national launched in beginning 2007<br />On date national launched completed<br />Present in all states<br />Total field force of 8000+ across the country.<br />Already protected 15 millions lives<br />The Dream<br />PROTECT<br /> one billion<br /> lives<br /> SAVE<br /> one million<br /> children<br />
Research objective<br />The idea behind carrying out this research in Meerut city was:<br />To analyze the reason of existing customer to prefer HUL Pureit.<br />
RESEARCH METHODOLOGY<br />Type Of Research<br />Descriptive Research: The major purpose of descriptive research is description of the state of affairs as it exists at present. <br />Sampling<br /><ul><li>Sample area- Shastri Nagar, Jagriti Vihar,Vashundra colony,</li></ul> Vidya Nagar (Meerut).<br /><ul><li>Sample size- 100 Respondents.
Sampling- Simple Convenience Sampling.</li></ul>Collection Of Data<br /><ul><li>Primary source
IKYA Magazines</li></li></ul><li>DATA ANALYSIS AND INTERPRETATION<br />
Which model of pureit you use ?<br /> 5 people using compact<br />58 Classic<br />37Autofill.<br />
Why had you given preference for purchasing pureit? <br />16 people prefer Pureit because it does not consume electricity.<br />31 prefer for lower price. <br />12 Technology.<br />41 prefer for Health & Safety <br />
From where had you purchased your Pureit ?<br />30- bought from private retail outlet.<br />12- from company’s zone office which locate near from his house.<br />58-by home delivery.<br />
Have you used any water purifier before pureit ?<br />Yes 37 <br />No 63<br />
How will you rate pureit compare to used product ?<br />Much Better 24 <br />Better 12<br />Same 1<br />Worst 0<br />
What is your opinion regarding running cost & maintenance cost for pureit? <br />76- low cost on it.<br />21- average cost .<br />3- high cost on maintenance & running cost.<br />
What type of service facility for complain do you use ?<br />22-customer use Toll free number for complain.<br />46-Customer use zone office Toll number.<br />Only 10 customer like on-line facility for complain.<br />
How much delay in complaint addressal & service addressal is found by you ?<br /><ul><li>32- customer received addressal service a in one day .
Cost Comparison across purification method<br />
Findings<br />People bought Pureit because it do not consume electricity.<br />People likes due to it low price & low cost of its running & maintenance.<br />Customer prefer it due to its good after sale service.<br />Customer prefer it due to its Home delivery facility.<br />
RECOMMENDATIONS<br /><ul><li>There should be Service centers in the market because those people who do not live at home in day prefer to service center.
Company should extend warranty period from 6 months to one year.
Company should provide free one filter with system or provide the filter at least price possible.</li></li></ul><li>LIMITATIONS<br />Non-cooperating customers.<br />Short period of time.<br />Sample size is too small.<br />Study confined to Shastri Nagar, Jagriti Vihar, Vidya nagar, Vashundra colony (Meerut)only.<br />
Bibliography <br />Data has been collected from various sources:<br />www.pureitwater.com<br />www.hul.com<br />http://compareindia.in.com/products/water-purifiers/<br />HUL PURE IT Pamphlets<br />IKYA Magazines<br />
ANNEXURE<br />QUESTIONNAIRE<br /><ul><li>I Ajay Kumar Tripathi Student Of MIET Conducting A Research on the topic “ Getting Consumer feedback from the Existing customer of Pureit.
Q1. Which model of pureit you use ?</li></ul> Compact ( ) Classic ( ) Autofill ( )<br /><ul><li>Q2 Why had you given preference for purchasing pureit?</li></ul> not consume electricity ( ) Lower Price ( ) Technology ( ) Health & safety ( )<br /><ul><li>Q3 From where had you purchased you pureit?</li></ul> Private retail outlet( ) Zone office ( ) By home delivery( ) <br /><ul><li> Have you used any water purifier before Pureit?</li></ul> Yes ( ) No ( )<br /><ul><li> How will you rate pureit compare to used product?</li></ul> Much better ( ) Better ( ) Same ( ) worst ( )<br /><ul><li>Q4 What is your Opinion regarding running cost & maintenance cost for pureit ?</li></ul> Low cost ( ) Average ( ) high ( )<br /><ul><li>How frequently do you need to change the filter in your purifier?</li></ul> 6 months ( ) Once in a year ( ) More than a year ( ) Please specify your Pureit name …………………..<br /><ul><li>What type of service facility for complain do you use ?</li></ul> Online ( ) Toll free ( )<br /><ul><li>How much delay in complaint addressal & service addressal is found by you ?</li></ul> One day ( ) Two days ( ) Three days ( ) four days ( )<br /><ul><li>By using which mode you find fast service ?</li></ul> Company zone office ( ) Toll free no. ( ) Online ( ) Direct DTH person ( )<br /><ul><li>PERSONAL DETAILS
NAME: CONTACT NO:</li></ul> Thanks for your cooperation.<br />