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  • 1. Why choose Public Relations as a Career...? "Some are born great, some achieve greatness, and some hire public relations officers," said the historian Daniel J. Boorstin.
  • 2.
    • PR- The only career option that allows you to become an Entrepreneur in less than 5 years time
    • PR is the most dynamic and multifaceted career where:
      • Writing in Journalism
      • Creative thinking & Planning in Event Management
      • Brand Positioning in Advertising
      • Strategy in Marketing
    • Form a magnanimous blend and pave the way into making you a thorough Communications Professional!
    Growth prospects in PR
  • 3.
    • Over 90% of PR professionals are at entry levels – hence there is a huge demand for trained and skilled PR professionals
  • 4. Rewarding Pay Packages… My What-if: Account Executive, Public Relations (PR) Average = Rs. 181,963 National Survey conducted amongst 100 Account Executives Currency: Indian Rupee (INR) Good start, anywhere between Rs.10,000-20,000 P/M
  • 5. What is Public Relations? PR today has emerged as the most Powerful, the most Credible & the most Cost- Effective mode of communication. PR is the only most Integral- 360 degree Marketing Tool, so much so that one can subside other modes of communication but not PR. PR is the art and science of establishing and maintaining favorable relationships with an organization's publics. Not Simply Publicity !!
  • 6. Who all can choose PR???
  • 7.
    • Mass com,
    • Advertising,
    • English Hons,
    • Philosophy Hons.,
    • Psychology Hons.,
    • amongst others Marketing students
    Public Relations is an excellent Career option for the students pursuing MBA, PG and UG in :
    • Journalism,
    • Public Relations,
    • Pol Science Hons,
    • History Hons.,
    • B.Com Hons.
  • 8. What it takes .... to be a.... PR PRO?
  • 9.
    • Excellent command over English - Written & Oral
    • Excellent knowledge of grammar & strong vocabulary
    • Working knowledge of computers
    • To be able to work in tandem with team
    • Positive attitude / go-getters
    • Pleasing personality
    • Good dressing sense
    • Hard working
    • Do you have the above in YOU......?
    • If yes, then nothing can stop you for turning your PR Passion into a highly successful Profession!
    Skills required to be a PR Pro:
  • 10. Plethora of Career opportunities…
    • Retail
    • Music
    • Food
    • Films
    • Fashion & Lifestyle
    • Politicians
    • Political parties
    Public Relations has now become a major initiative in Private and Public Sector organizations. MNCs’, Indian Companies, SMEs’, Political Parties, Govt., Sports bodies,NGOs’, Individuals and across various sectors today need PR, thereby creating plethora of opportunities for skilled and talented PR Pros
    • Real Estate
    • Telecom
    • Automobiles
    • FMCG
    • Finance & Banking
    • Aviation
    • Consumer Electronics
    • Infrastructure
  • 11. Need Of the Hour…
  • 12.
    • The greatest challenge is the dearth of talent - the demand is growing faster than the talent pool
    • There is a genuine need to empower the students with hands-on practical knowledge, introduce them to different facets of the PR industry and launch these industry ready professionals to cater to the needs of the entire spectrum of Corporates, Ministries and more…
  • 13.
    • In this endeavor…
  • 14.
    • Fourth Estate announces
    • ISPR
    • India’s First & the Only
    • PR Training Academy
    • that nurtures you in the Art & Science of Public Relations
    • by the Industry, of the Industry and for the Industry
  • 15.
    • ISPR is India’s first ever PR Training Academy providing hands-on practical training.
    • ISPR has been brought into existence with a single objective to produce Industry Ready Professionals by training them in all the practical & theoretical nuances of the communication industry.
    • ISPR is founded by Fourth Estate -Country’s most dynamic Public Relations Consultancy.
    • At the helm of ISPR is Sunil Khosla- Founder President Fourth Estate, an industry veteran & an acclaimed PR practitioner known for adding new paradigms to PR practices in India.
    • ISPR is Country’s only endeavor by the industry, of the industry, for the industry.
    About ISPR
  • 16. Why ISPR ?
    • Guaranteed Placements with the best in the Industry
    • Assured Internships + On Job training
    • Industry relevant Curriculum + engaging pedagogy
    • Mentoring by Gurus from leading PR, Media, Advertising, Marketing, Event management, digital media agencies & Corporates
    • Holistic development of students
    • Makes you Confident to face the fierce communication challenges
    • Makes you readily acceptable Industry PRO
    • Certified Intensive Training Programmes with specialization in Digital Communication, Internal Communications, External Communications & Public Affairs
    • ISPR aims to equip its students with the latest tools in digital PR
  • 17.
    • ADMISSIONS OPEN FOR our 3 Months Intensive PR Training Program (Starting 13th Feb 2012)
  • 18. Our Curriculum
    • What is PR
    • Advertising Vs PR
    • Why companies need Public Relations
    • Role of PR in Brand building, Marketing, Advertising & Events
    • Skills mandatory for a PR Professional
    • Corporate Etiquettes
    • Presentation skills
    • Components of PR
    • Processes of PR – from briefing to execution
    • Writing for PR – releases, briefs, presentations, pitch notes etc
    • Developing and Presenting Plans and Proposals; Account Management
    • Media classification
    • Crisis Management
    • Media Analysis & Evaluation
    • Market Research & Analysis
    • Corporate Social Responsibility (CSR)
    • Impact of social media on PR 
    • Understanding of social media platforms (Facebook, LinkedIn and Twitter)
    • Social Media as a tool for image management 
    • Social Media etiquettes 
    • Social Media ( Internal / External communication )
    • Understanding the media
  • 19. Contact us
    • For further information about ISPR and the Admission Process please address your queries via email to: [email_address] or
    • Call 011-46113740, +91-9654609040, +91- 8130701122 / 8130701133