Over 90% of PR professionals are at entry levels – hence there is a huge demand for trained and skilled PR professionals
Rewarding Pay Packages… My What-if: Account Executive, Public Relations (PR) Average = Rs. 181,963 National Survey conducted amongst 100 Account Executives Currency: Indian Rupee (INR) Good start, anywhere between Rs.10,000-20,000 P/M
What is Public Relations? PR today has emerged as the most Powerful, the most Credible & the most Cost- Effective mode of communication. PR is the only most Integral- 360 degree Marketing Tool, so much so that one can subside other modes of communication but not PR. PR is the art and science of establishing and maintaining favorable relationships with an organization's publics. Not Simply Publicity !!
Public Relations has now become a major initiative in Private and Public Sector organizations. MNCs’, Indian Companies, SMEs’, Political Parties, Govt., Sports bodies,NGOs’, Individuals and across various sectors today need PR, thereby creating plethora of opportunities for skilled and talented PR Pros
The greatest challenge is the dearth of talent - the demand is growing faster than the talent pool
There is a genuine need to empower the students with hands-on practical knowledge, introduce them to different facets of the PR industry and launch these industry ready professionals to cater to the needs of the entire spectrum of Corporates, Ministries and more…