How to SET UP A wordpress BLOGPresented By:David Gibbons @DavidGibbonsAjay Mehta @AJAYMEHTADiane Tuman @DTUMANBlogging with WordPress

Why Blog:Blogs are now the primary website for many local professionalsSearch Engines (Google etc.) LOVE blogsUnique contentFresh contentOrganized ContentBlogs are easy for consumers to discover and readStandard format, consumers are doing their research onlineBlogs are easy to publishIt’s totally DIY; it’s not about the technology anymore

Some alternatives to WordPress

Why WordPress?Free (but backed by a solid, commercial company; Automattic)Huge developer community building plugins and themes so your blog can grow with youEasy & robust publisher tools

WordPress in Real Estate?

WordPress in Real Estate?

WordPress in Real Estate?

WordPress in Real Estate?

WordPress in Real Estate?

Okay, now how do I do it myself?

WordPress.com WordPress.orgFree Software and Free HostingLimited add-ons (plug-ins and themes)Very reliable service + backupsFree Software only, must add hosting servicesUnlimited add-ons; online libraries + customYou/host are responsible for maintenanceActive bloggers will probably end up here

Follow-alongHow to set up a free blog on wordpress.comWalkthrough

Hosting service providersStarting Cost: $6 to $20 per month Popular: Mediatemple, GoDaddy /whatever your developer supports.Added servicesEmailDomain registrationOne-click software install (Wordpress ++) – check for the latest Wordprss versionSetting up a Hosted WP BlogStep 1 – Domain + Hosting

Starting Cost: $6 to $20 per month

Popular: Mediatemple, GoDaddy /whatever your developer supports.

Added services

Email

Domain registration

One-click software install (Wordpress ++) – check for the latest Wordprss version

Sign up with a Hosting service providersStarting Cost: $6 to $20 per month Popular: Mediatemple, GoDaddy /whatever your developer supports.Added servicesEmailDomain registrationOne-click software install (Wordpress ++) – check for the latest Wordprss versionRegister a domain for your blogAnnual subscription $10 to $20 (depending on registrar)Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration

Email

Domain registration

One-click software install (Wordpress ++) – check for the latest Wordprss version

Annual subscription $10 to $20 (depending on registrar)

1-click with most hostsWhat’s really happening hereHost allocates a web serverHost Points Domain registration to web serverWP software files installed on web server + WP database installed WP blog ready for AdminWordpress files installed on web serverWordpress vs. wordpress muEmailDomain registrationOne-click software install (Wordpress ++) – check for the latest Wordprss versionSetting up a Hosted WP.org BlogStep 3 – Install Wordpress

Host allocates a web server

Host Points Domain registration to web server

WP software files installed on web server + WP database installed

WP blog ready for Admin

Wordpress files installed on web server

Email

Domain registration

One-click software install (Wordpress ++) – check for the latest Wordprss version

THEMEPLUGINSWIDGETSCustom Development… and then start to blogSetting up a Hosted WP.org BlogStep 4 – Customize

Now that you Have your blogWhat do you write abouT?Guest Speaker: Diane Tuman

Be True to Yourself Read Blogs you Enjoy, Study Their Style The More you Do it, TheBetter you BecomeWrite About ThingsYou’re Passionate AboutBlogging Voice

Be True to Yourself

Read Blogs you Enjoy,

The More you Do it, The

Write About Things

First-Person ExperiencesBlogging Topics

First-Person Experiences

Respond to Latest NewsBlogging Topics (Con’t)

Respond to Latest News

Educational or How-To’sBlogging Topics (Con’t)

Educational or How-To’s

Google Analytics and MyBlogLog (Yahoo tool) Daily Numbers& Seasonal TrendsBlogging By The Numbers

Google Analytics and MyBlogLog (Yahoo tool)

Daily Numbers

Seo RULES! (Search Engine Optimization) Choosing keyWords“Click Here” = Lost opportunityBlogging By The Numbers (Con’t)

Seo RULES!

Choosing keyWords

“Click Here” = Lost opportunity

By Specialty Or NICHECondos, historic homes, high-end By BrandBe unique (Mojito 101)Be eye-catching How to Stand Out

By Specialty Or NICHE

Condos, historic homes, high-end

By Brand

Be unique (Mojito 101)

Be eye-catching

Content Is KingProvocative ContentLots of content Multi-MediaPhotosVideosPodcasts (not)How to Stand Out (Con’t)

Content Is King

Provocative Content

Lots of content

Multi-Media

Photos

Videos

Podcasts (not)

Use your blog wiselyGood Luck!