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Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
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Blogging Presentation

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  • This is by Rhonda Porter.
  • This can be on a national or local levelAlso mention Google Hot Trends
  • Google Ad words screen
  • Transcript

    • 1. How to SET UP A wordpress BLOG<br />Presented By:<br />David Gibbons @DavidGibbons<br />Ajay Mehta @AJAYMEHTA<br />Diane Tuman @DTUMAN<br />Blogging with WordPress<br />
    • 2. Why Blog:<br />Blogs are now the primary website for many local professionals<br />Search Engines (Google etc.) LOVE blogs<br />Unique content<br />Fresh content<br />Organized Content<br />Blogs are easy for consumers to discover and read<br />Standard format, consumers are doing their research online<br />Blogs are easy to publish<br />It’s totally DIY; it’s not about the technology anymore<br />
    • 3. Some alternatives to WordPress<br />
    • 4. Why WordPress?<br />Free (but backed by a solid, commercial company; Automattic)<br />Huge developer community building plugins and themes so your blog can grow with you<br />Easy & robust publisher tools <br />
    • 5. WordPress in Real Estate?<br />
    • 6. WordPress in Real Estate?<br />
    • 7. WordPress in Real Estate?<br />
    • 8. WordPress in Real Estate?<br />
    • 9. WordPress in Real Estate?<br />
    • 10. Okay, now how do I do it myself?<br />
    • 11. WordPress.com WordPress.org<br />Free Software and Free Hosting<br />Limited add-ons (plug-ins and themes)<br />Very reliable service + backups<br />Free Software only, must add hosting services<br />Unlimited add-ons; online libraries + custom<br />You/host are responsible for maintenance<br />Active bloggers will probably end up here<br />
    • 12. Follow-along<br />How to set up a free blog on wordpress.com<br />Walkthrough<br />
    • 13. Hosting service providers<br /><ul><li>Starting Cost: $6 to $20 per month
    • 14. Popular: Mediatemple, GoDaddy /whatever your developer supports.
    • 15. Added services
    • 16. Email
    • 17. Domain registration
    • 18. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP BlogStep 1 – Domain + Hosting<br />
    • 19. Sign up with a Hosting service providers<br />Starting Cost: $6 to $20 per month <br />Popular: Mediatemple, GoDaddy /whatever your developer supports.<br />Added services<br /><ul><li>Email
    • 20. Domain registration
    • 21. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Register a domain for your blog<br /><ul><li>Annual subscription $10 to $20 (depending on registrar)</li></ul>Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration<br />
    • 22. 1-click with most hosts<br />What’s really happening here<br /><ul><li>Host allocates a web server
    • 23. Host Points Domain registration to web server
    • 24. WP software files installed on web server + WP database installed
    • 25. WP blog ready for Admin
    • 26. Wordpress files installed on web server</li></ul>Wordpress vs. wordpress mu<br /><ul><li>Email
    • 27. Domain registration
    • 28. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP.org BlogStep 3 – Install Wordpress<br />
    • 29. THEME<br />PLUGINS<br />WIDGETS<br />Custom Development<br />… and then start to blog<br />Setting up a Hosted WP.org BlogStep 4 – Customize<br />
    • 30. Now that you Have your blog<br />What do you write abouT?<br />Guest Speaker: Diane Tuman<br />
    • 31. <ul><li> Be True to Yourself
    • 32. Read Blogs you Enjoy, </li></ul>Study Their Style<br /><ul><li> The More you Do it, The</li></ul>Better you Become<br /><ul><li>Write About Things</li></ul>You’re Passionate About<br />Blogging Voice<br />
    • 33. <ul><li> First-Person Experiences</li></ul>Blogging Topics<br />
    • 34. <ul><li> Respond to Latest News</li></ul>Blogging Topics (Con’t)<br />
    • 35. <ul><li> Educational or How-To’s</li></ul>Blogging Topics (Con’t)<br />
    • 36. <ul><li> Google Analytics and MyBlogLog (Yahoo tool)
    • 37. Daily Numbers</li></ul>& Seasonal Trends<br />Blogging By The Numbers<br />
    • 38. <ul><li>Seo RULES! </li></ul>(Search Engine Optimization)<br /><ul><li> Choosing keyWords
    • 39. “Click Here” = Lost opportunity</li></ul>Blogging By The Numbers (Con’t)<br />
    • 40. <ul><li> By Specialty Or NICHE
    • 41. Condos, historic homes, high-end
    • 42. By Brand
    • 43. Be unique (Mojito 101)
    • 44. Be eye-catching </li></ul>How to Stand Out<br />
    • 45. <ul><li> Content Is King
    • 46. Provocative Content
    • 47. Lots of content
    • 48. Multi-Media
    • 49. Photos
    • 50. Videos
    • 51. Podcasts (not)</li></ul>How to Stand Out (Con’t)<br />
    • 52. Use your blog wisely<br />Good Luck!<br />

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