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  • This is by Rhonda Porter.
  • This can be on a national or local levelAlso mention Google Hot Trends
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Blogging Presentation Blogging Presentation Presentation Transcript

  • How to SET UP A wordpress BLOG
    Presented By:
    David Gibbons @DavidGibbons
    Ajay Mehta @AJAYMEHTA
    Diane Tuman @DTUMAN
    Blogging with WordPress
  • Why Blog:
    Blogs are now the primary website for many local professionals
    Search Engines (Google etc.) LOVE blogs
    Unique content
    Fresh content
    Organized Content
    Blogs are easy for consumers to discover and read
    Standard format, consumers are doing their research online
    Blogs are easy to publish
    It’s totally DIY; it’s not about the technology anymore
  • Some alternatives to WordPress
  • Why WordPress?
    Free (but backed by a solid, commercial company; Automattic)
    Huge developer community building plugins and themes so your blog can grow with you
    Easy & robust publisher tools
  • WordPress in Real Estate?
  • WordPress in Real Estate?
  • WordPress in Real Estate?
  • WordPress in Real Estate?
  • WordPress in Real Estate?
  • Okay, now how do I do it myself?
  • WordPress.com WordPress.org
    Free Software and Free Hosting
    Limited add-ons (plug-ins and themes)
    Very reliable service + backups
    Free Software only, must add hosting services
    Unlimited add-ons; online libraries + custom
    You/host are responsible for maintenance
    Active bloggers will probably end up here
  • Follow-along
    How to set up a free blog on wordpress.com
    Walkthrough
  • Hosting service providers
    • Starting Cost: $6 to $20 per month
    • Popular: Mediatemple, GoDaddy /whatever your developer supports.
    • Added services
    • Email
    • Domain registration
    • One-click software install (Wordpress ++) – check for the latest Wordprss version
    Setting up a Hosted WP BlogStep 1 – Domain + Hosting
  • Sign up with a Hosting service providers
    Starting Cost: $6 to $20 per month
    Popular: Mediatemple, GoDaddy /whatever your developer supports.
    Added services
    • Email
    • Domain registration
    • One-click software install (Wordpress ++) – check for the latest Wordprss version
    Register a domain for your blog
    • Annual subscription $10 to $20 (depending on registrar)
    Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration
  • 1-click with most hosts
    What’s really happening here
    • Host allocates a web server
    • Host Points Domain registration to web server
    • WP software files installed on web server + WP database installed
    • WP blog ready for Admin
    • Wordpress files installed on web server
    Wordpress vs. wordpress mu
    • Email
    • Domain registration
    • One-click software install (Wordpress ++) – check for the latest Wordprss version
    Setting up a Hosted WP.org BlogStep 3 – Install Wordpress
  • THEME
    PLUGINS
    WIDGETS
    Custom Development
    … and then start to blog
    Setting up a Hosted WP.org BlogStep 4 – Customize
  • Now that you Have your blog
    What do you write abouT?
    Guest Speaker: Diane Tuman
    • Be True to Yourself
    • Read Blogs you Enjoy,
    Study Their Style
    • The More you Do it, The
    Better you Become
    • Write About Things
    You’re Passionate About
    Blogging Voice
    • First-Person Experiences
    Blogging Topics
    • Respond to Latest News
    Blogging Topics (Con’t)
    • Educational or How-To’s
    Blogging Topics (Con’t)
    • Google Analytics and MyBlogLog (Yahoo tool)
    • Daily Numbers
    & Seasonal Trends
    Blogging By The Numbers
    • Seo RULES!
    (Search Engine Optimization)
    • Choosing keyWords
    • “Click Here” = Lost opportunity
    Blogging By The Numbers (Con’t)
    • By Specialty Or NICHE
    • Condos, historic homes, high-end
    • By Brand
    • Be unique (Mojito 101)
    • Be eye-catching
    How to Stand Out
    • Content Is King
    • Provocative Content
    • Lots of content
    • Multi-Media
    • Photos
    • Videos
    • Podcasts (not)
    How to Stand Out (Con’t)
  • Use your blog wisely
    Good Luck!