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Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
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Blogging Presentation

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  • This is by Rhonda Porter.
  • This can be on a national or local levelAlso mention Google Hot Trends
  • Google Ad words screen
  • Transcript

    1. How to SET UP A wordpress BLOG<br />Presented By:<br />David Gibbons @DavidGibbons<br />Ajay Mehta @AJAYMEHTA<br />Diane Tuman @DTUMAN<br />Blogging with WordPress<br />
    2. Why Blog:<br />Blogs are now the primary website for many local professionals<br />Search Engines (Google etc.) LOVE blogs<br />Unique content<br />Fresh content<br />Organized Content<br />Blogs are easy for consumers to discover and read<br />Standard format, consumers are doing their research online<br />Blogs are easy to publish<br />It’s totally DIY; it’s not about the technology anymore<br />
    3. Some alternatives to WordPress<br />
    4. Why WordPress?<br />Free (but backed by a solid, commercial company; Automattic)<br />Huge developer community building plugins and themes so your blog can grow with you<br />Easy & robust publisher tools <br />
    5. WordPress in Real Estate?<br />
    6. WordPress in Real Estate?<br />
    7. WordPress in Real Estate?<br />
    8. WordPress in Real Estate?<br />
    9. WordPress in Real Estate?<br />
    10. Okay, now how do I do it myself?<br />
    11. WordPress.com WordPress.org<br />Free Software and Free Hosting<br />Limited add-ons (plug-ins and themes)<br />Very reliable service + backups<br />Free Software only, must add hosting services<br />Unlimited add-ons; online libraries + custom<br />You/host are responsible for maintenance<br />Active bloggers will probably end up here<br />
    12. Follow-along<br />How to set up a free blog on wordpress.com<br />Walkthrough<br />
    13. Hosting service providers<br /><ul><li>Starting Cost: $6 to $20 per month
    14. Popular: Mediatemple, GoDaddy /whatever your developer supports.
    15. Added services
    16. Email
    17. Domain registration
    18. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP BlogStep 1 – Domain + Hosting<br />
    19. Sign up with a Hosting service providers<br />Starting Cost: $6 to $20 per month <br />Popular: Mediatemple, GoDaddy /whatever your developer supports.<br />Added services<br /><ul><li>Email
    20. Domain registration
    21. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Register a domain for your blog<br /><ul><li>Annual subscription $10 to $20 (depending on registrar)</li></ul>Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration<br />
    22. 1-click with most hosts<br />What’s really happening here<br /><ul><li>Host allocates a web server
    23. Host Points Domain registration to web server
    24. WP software files installed on web server + WP database installed
    25. WP blog ready for Admin
    26. Wordpress files installed on web server</li></ul>Wordpress vs. wordpress mu<br /><ul><li>Email
    27. Domain registration
    28. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP.org BlogStep 3 – Install Wordpress<br />
    29. THEME<br />PLUGINS<br />WIDGETS<br />Custom Development<br />… and then start to blog<br />Setting up a Hosted WP.org BlogStep 4 – Customize<br />
    30. Now that you Have your blog<br />What do you write abouT?<br />Guest Speaker: Diane Tuman<br />
    31. <ul><li> Be True to Yourself
    32. Read Blogs you Enjoy, </li></ul>Study Their Style<br /><ul><li> The More you Do it, The</li></ul>Better you Become<br /><ul><li>Write About Things</li></ul>You’re Passionate About<br />Blogging Voice<br />
    33. <ul><li> First-Person Experiences</li></ul>Blogging Topics<br />
    34. <ul><li> Respond to Latest News</li></ul>Blogging Topics (Con’t)<br />
    35. <ul><li> Educational or How-To’s</li></ul>Blogging Topics (Con’t)<br />
    36. <ul><li> Google Analytics and MyBlogLog (Yahoo tool)
    37. Daily Numbers</li></ul>& Seasonal Trends<br />Blogging By The Numbers<br />
    38. <ul><li>Seo RULES! </li></ul>(Search Engine Optimization)<br /><ul><li> Choosing keyWords
    39. “Click Here” = Lost opportunity</li></ul>Blogging By The Numbers (Con’t)<br />
    40. <ul><li> By Specialty Or NICHE
    41. Condos, historic homes, high-end
    42. By Brand
    43. Be unique (Mojito 101)
    44. Be eye-catching </li></ul>How to Stand Out<br />
    45. <ul><li> Content Is King
    46. Provocative Content
    47. Lots of content
    48. Multi-Media
    49. Photos
    50. Videos
    51. Podcasts (not)</li></ul>How to Stand Out (Con’t)<br />
    52. Use your blog wisely<br />Good Luck!<br />

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