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Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
Blogging Presentation
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Blogging Presentation

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  • This is by Rhonda Porter.
  • This can be on a national or local levelAlso mention Google Hot Trends
  • Google Ad words screen
  • Transcript

    • 1. How to SET UP A wordpress BLOG
      Presented By:
      David Gibbons @DavidGibbons
      Ajay Mehta @AJAYMEHTA
      Diane Tuman @DTUMAN
      Blogging with WordPress
    • 2. Why Blog:
      Blogs are now the primary website for many local professionals
      Search Engines (Google etc.) LOVE blogs
      Unique content
      Fresh content
      Organized Content
      Blogs are easy for consumers to discover and read
      Standard format, consumers are doing their research online
      Blogs are easy to publish
      It’s totally DIY; it’s not about the technology anymore
    • 3. Some alternatives to WordPress
    • 4. Why WordPress?
      Free (but backed by a solid, commercial company; Automattic)
      Huge developer community building plugins and themes so your blog can grow with you
      Easy & robust publisher tools
    • 5. WordPress in Real Estate?
    • 6. WordPress in Real Estate?
    • 7. WordPress in Real Estate?
    • 8. WordPress in Real Estate?
    • 9. WordPress in Real Estate?
    • 10. Okay, now how do I do it myself?
    • 11. WordPress.com WordPress.org
      Free Software and Free Hosting
      Limited add-ons (plug-ins and themes)
      Very reliable service + backups
      Free Software only, must add hosting services
      Unlimited add-ons; online libraries + custom
      You/host are responsible for maintenance
      Active bloggers will probably end up here
    • 12. Follow-along
      How to set up a free blog on wordpress.com
      Walkthrough
    • 13. Hosting service providers
      • Starting Cost: $6 to $20 per month
      • 14. Popular: Mediatemple, GoDaddy /whatever your developer supports.
      • 15. Added services
      • 16. Email
      • 17. Domain registration
      • 18. One-click software install (Wordpress ++) – check for the latest Wordprss version
      Setting up a Hosted WP BlogStep 1 – Domain + Hosting
    • 19. Sign up with a Hosting service providers
      Starting Cost: $6 to $20 per month
      Popular: Mediatemple, GoDaddy /whatever your developer supports.
      Added services
      • Email
      • 20. Domain registration
      • 21. One-click software install (Wordpress ++) – check for the latest Wordprss version
      Register a domain for your blog
      • Annual subscription $10 to $20 (depending on registrar)
      Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration
    • 22. 1-click with most hosts
      What’s really happening here
      • Host allocates a web server
      • 23. Host Points Domain registration to web server
      • 24. WP software files installed on web server + WP database installed
      • 25. WP blog ready for Admin
      • 26. Wordpress files installed on web server
      Wordpress vs. wordpress mu
      • Email
      • 27. Domain registration
      • 28. One-click software install (Wordpress ++) – check for the latest Wordprss version
      Setting up a Hosted WP.org BlogStep 3 – Install Wordpress
    • 29. THEME
      PLUGINS
      WIDGETS
      Custom Development
      … and then start to blog
      Setting up a Hosted WP.org BlogStep 4 – Customize
    • 30. Now that you Have your blog
      What do you write abouT?
      Guest Speaker: Diane Tuman
    • 31.
      • Be True to Yourself
      • 32. Read Blogs you Enjoy,
      Study Their Style
      • The More you Do it, The
      Better you Become
      • Write About Things
      You’re Passionate About
      Blogging Voice
    • 33.
      • First-Person Experiences
      Blogging Topics
    • 34.
      • Respond to Latest News
      Blogging Topics (Con’t)
    • 35.
      • Educational or How-To’s
      Blogging Topics (Con’t)
    • 36.
      • Google Analytics and MyBlogLog (Yahoo tool)
      • 37. Daily Numbers
      & Seasonal Trends
      Blogging By The Numbers
    • 38.
      • Seo RULES!
      (Search Engine Optimization)
      • Choosing keyWords
      • 39. “Click Here” = Lost opportunity
      Blogging By The Numbers (Con’t)
    • 40.
      • By Specialty Or NICHE
      • 41. Condos, historic homes, high-end
      • 42. By Brand
      • 43. Be unique (Mojito 101)
      • 44. Be eye-catching
      How to Stand Out
    • 45. How to Stand Out (Con’t)
    • 52. Use your blog wisely
      Good Luck!

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