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How to SET UP A wordpress BLOG<br />Presented By:<br />David Gibbons @DavidGibbons<br />Ajay Mehta @AJAYMEHTA<br />Diane T...
Why Blog:<br />Blogs are now the primary website for many local professionals<br />Search Engines (Google etc.) LOVE blogs...
Some alternatives to WordPress<br />
Why WordPress?<br />Free (but backed by a solid, commercial company; Automattic)<br />Huge developer community building pl...
WordPress in Real Estate?<br />
WordPress in Real Estate?<br />
WordPress in Real Estate?<br />
WordPress in Real Estate?<br />
WordPress in Real Estate?<br />
Okay, now how do I do it myself?<br />
   WordPress.com		  WordPress.org<br />Free Software and Free Hosting<br />Limited add-ons (plug-ins and themes)<br />Very...
Follow-along<br />How to set up a free blog on wordpress.com<br />Walkthrough<br />
Hosting service providers<br /><ul><li>Starting Cost: $6 to $20 per month
Popular: Mediatemple, GoDaddy /whatever your developer supports.
Added services
Email
Domain registration
One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP BlogStep...
Sign up with a Hosting service providers<br />Starting Cost: $6 to $20 per month <br />Popular: Mediatemple, GoDaddy /what...
Domain registration
One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Register a domain for your blog...
1-click with most hosts<br />What’s really happening here<br /><ul><li>Host allocates a web server
Host Points Domain registration to web server
WP software files installed on web server + WP database installed
WP blog ready for Admin
Wordpress files installed on web server</li></ul>Wordpress vs. wordpress mu<br /><ul><li>Email
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Blogging Presentation

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  • This is by Rhonda Porter.
  • This can be on a national or local levelAlso mention Google Hot Trends
  • Google Ad words screen
  • Transcript of "Blogging Presentation"

    1. 1. How to SET UP A wordpress BLOG<br />Presented By:<br />David Gibbons @DavidGibbons<br />Ajay Mehta @AJAYMEHTA<br />Diane Tuman @DTUMAN<br />Blogging with WordPress<br />
    2. 2. Why Blog:<br />Blogs are now the primary website for many local professionals<br />Search Engines (Google etc.) LOVE blogs<br />Unique content<br />Fresh content<br />Organized Content<br />Blogs are easy for consumers to discover and read<br />Standard format, consumers are doing their research online<br />Blogs are easy to publish<br />It’s totally DIY; it’s not about the technology anymore<br />
    3. 3. Some alternatives to WordPress<br />
    4. 4. Why WordPress?<br />Free (but backed by a solid, commercial company; Automattic)<br />Huge developer community building plugins and themes so your blog can grow with you<br />Easy & robust publisher tools <br />
    5. 5. WordPress in Real Estate?<br />
    6. 6. WordPress in Real Estate?<br />
    7. 7. WordPress in Real Estate?<br />
    8. 8. WordPress in Real Estate?<br />
    9. 9. WordPress in Real Estate?<br />
    10. 10. Okay, now how do I do it myself?<br />
    11. 11. WordPress.com WordPress.org<br />Free Software and Free Hosting<br />Limited add-ons (plug-ins and themes)<br />Very reliable service + backups<br />Free Software only, must add hosting services<br />Unlimited add-ons; online libraries + custom<br />You/host are responsible for maintenance<br />Active bloggers will probably end up here<br />
    12. 12. Follow-along<br />How to set up a free blog on wordpress.com<br />Walkthrough<br />
    13. 13. Hosting service providers<br /><ul><li>Starting Cost: $6 to $20 per month
    14. 14. Popular: Mediatemple, GoDaddy /whatever your developer supports.
    15. 15. Added services
    16. 16. Email
    17. 17. Domain registration
    18. 18. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP BlogStep 1 – Domain + Hosting<br />
    19. 19. Sign up with a Hosting service providers<br />Starting Cost: $6 to $20 per month <br />Popular: Mediatemple, GoDaddy /whatever your developer supports.<br />Added services<br /><ul><li>Email
    20. 20. Domain registration
    21. 21. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Register a domain for your blog<br /><ul><li>Annual subscription $10 to $20 (depending on registrar)</li></ul>Setting up a Hosted WP.org BlogStep 1 & 2 – Hosting + Domain Registration<br />
    22. 22. 1-click with most hosts<br />What’s really happening here<br /><ul><li>Host allocates a web server
    23. 23. Host Points Domain registration to web server
    24. 24. WP software files installed on web server + WP database installed
    25. 25. WP blog ready for Admin
    26. 26. Wordpress files installed on web server</li></ul>Wordpress vs. wordpress mu<br /><ul><li>Email
    27. 27. Domain registration
    28. 28. One-click software install (Wordpress ++) – check for the latest Wordprss version</li></ul>Setting up a Hosted WP.org BlogStep 3 – Install Wordpress<br />
    29. 29. THEME<br />PLUGINS<br />WIDGETS<br />Custom Development<br />… and then start to blog<br />Setting up a Hosted WP.org BlogStep 4 – Customize<br />
    30. 30. Now that you Have your blog<br />What do you write abouT?<br />Guest Speaker: Diane Tuman<br />
    31. 31. <ul><li> Be True to Yourself
    32. 32. Read Blogs you Enjoy, </li></ul>Study Their Style<br /><ul><li> The More you Do it, The</li></ul>Better you Become<br /><ul><li>Write About Things</li></ul>You’re Passionate About<br />Blogging Voice<br />
    33. 33. <ul><li> First-Person Experiences</li></ul>Blogging Topics<br />
    34. 34. <ul><li> Respond to Latest News</li></ul>Blogging Topics (Con’t)<br />
    35. 35. <ul><li> Educational or How-To’s</li></ul>Blogging Topics (Con’t)<br />
    36. 36. <ul><li> Google Analytics and MyBlogLog (Yahoo tool)
    37. 37. Daily Numbers</li></ul>& Seasonal Trends<br />Blogging By The Numbers<br />
    38. 38. <ul><li>Seo RULES! </li></ul>(Search Engine Optimization)<br /><ul><li> Choosing keyWords
    39. 39. “Click Here” = Lost opportunity</li></ul>Blogging By The Numbers (Con’t)<br />
    40. 40. <ul><li> By Specialty Or NICHE
    41. 41. Condos, historic homes, high-end
    42. 42. By Brand
    43. 43. Be unique (Mojito 101)
    44. 44. Be eye-catching </li></ul>How to Stand Out<br />
    45. 45. <ul><li> Content Is King
    46. 46. Provocative Content
    47. 47. Lots of content
    48. 48. Multi-Media
    49. 49. Photos
    50. 50. Videos
    51. 51. Podcasts (not)</li></ul>How to Stand Out (Con’t)<br />
    52. 52. Use your blog wisely<br />Good Luck!<br />
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