Amagi presentation smart advertising on tv


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Amagi presentation smart advertising on tv

  1. 1. Smart Advertising on TVPut your money where your market is Amagi enables local/regional advertisers to leverage TV for targeted advertising sms amagi to 54999
  2. 2. Who are we……….. Amagi Media is a unique mix of media & innovation that has made way for a new TV Media Best Startups in India in 2010 advertising platform. Amagi makes advertising on … Addressable Market Size: Rs.9,400 crore (~USD 1.86 billion) … premium TV channels affordable & sensible for any businesses/Brands. Amagi is an ad network for TV – Buys media inventory – Partners with Operators The 10 Hot Indian Startups You Need To – Sells advertising spots to local advertisers Watch Why you should care: Amagi is one of the early players in this underdeveloped market. Predictions of a Rs.50 billion (~USD 993 million) market for local television Amagi appears in the most prestigious FORBES advertising in India by 2015 provides a healthy plate Magazine..!! for Amagi to dig into … Amagi’s New Trick for Broadcast Advertising 2011’s Most Promising Startups from India IMPACT magazine features Amagi in its cover features “tech rules the waves” … Amagi mixes media & technology beautifully and the end result is a great technology that delivers localized advertising in a very targeted fashion …
  3. 3. Board & Advisors Baskar S, Co-founder 15+ years experience NS Raghavan, Bachelor’s Computer Science Investor & Board Member Co-founder of Impulsesoft Co-founder and Jt. MD Infosys Works on strategy, investments and R&DSrinivasan KA, Co-founder15+ years experience Pradeep GuhaBachelor’s Computer Science AdvisorCo-founder of Impulsesoft Ex-President Times of India,Works on strategy, Ex-CEO ZEE TV,business development and Consultant 9XMmarketing Srividhya S, Co-founder Vikram Kaushik Advisor 15+ years experience Bachelor’s Computer Science Ex-CEO Tata Sky Co-founder of Impulsesoft Works on engineering and technology deployment
  4. 4. Amagi : Business model1. Amagi buys ad 1. Amagi sells ad spot 1. Amagi shares spots to advertisers on a profit with region-by-region operators basis Amagi ad Syndicate Network MSO and DTH Broadcaster Operator Partnerships Partnerships Amagi Technology
  5. 5. Ads without Amagi – cable subscriber  MSOs   Delhi   Hyderabad Bangalore
  6. 6. Ads with Amagi – cable subscribers (MSO)  MSOs    Delhi   Hyderabad Bangalore 
  7. 7. Television- Most Influential but expensive Source: TAM Media Research & AC Nielsen
  8. 8. TV advertising
  9. 9. Businesses and TV advertisingBrands/BusinessesNeed this But are forced to buy this National TV ads: DrawbacksHigh spillage & wastage Very expensive
  10. 10. Amagi Introducing targeted ads on TV in Market Ad spots on premium TV channels. On a per-city basis. At rock-bottom prices
  11. 11. Amagi targeted advertisementsNews National – Channelon national Promochannel Your Ad Your ad in Ahmedabad Local ad in Hyderabad Local ad in Bangalore Geographic Same ad spot used by different regional targeting advertisers in different regions
  12. 12. Different ads in different cities on same channelHyderabadVijayawadaVizag
  13. 13. Amagi National/Regional Channel Offering No.1 Bollywood lifestyle channel Leading Hindi news channel Premium Hindi News Channel Premium English news channel The new age Hindi movie channel Blockbuster Telugu movie channel Karnataka’s largest music channel Karnataka’s largest movies channel Karnataka’s only comedy channel
  14. 14. Bollywood Entertainment & Youth Centered ZoOm
  15. 15. ZoOm  From India’s largest media group – Bennett & Coleman  From the publisher’s India’s largest Film magazine – FilmFare  Focused on Bollywood based entertainment and lifestyleWhy advertise with ZoOm?
  17. 17. UTV Movies Channel USP UTV Software Communications Ltd, India’s first integrated global media and entertainment “We are a creatively led company which believes in setting not following trends.”- CEO Manish Agarwal Library of more than 650 titles Blockbuster World TV Premieres every month UTV Motion Pictures Titles Exclusivity with the channel
  18. 18. UTV Movies - Rock solid library!
  19. 19. PREMIUM NEWS - Aaj Tak, Headlines Today & IBN7
  20. 20. Why advertise with AT? • India’s No.1 Hindi News Channel • AT has the highest Top Of Mind Awareness amongst the news channels followed by its competitors • AT has a Brand Equity Index of 4.3 among the news channels, which is more than twice that of its nearest competitor • In the Brand Derby survey AT was the only channel that featured in the list of very Successful Media Brand • The AC Nielsen study was undertaken in 6 metros and was based on exhaustive interviews with Males in the SEC A/B/C category, age group 25-50 Source:
  21. 21. India’s Premium English News Channel * Available in select cities
  22. 22. Changing the face of Hindi television news journalism• IBN7 comes from India’s one of the leading media conglomerate• In the words of Rajdeep Sardesai “The ultimate star of a news channel is news”• IBN7 promises to treat news as sacrosanct and to bring India face to face with HARD NEWS• It is interactive and inclusive in news delivery * Available in select cities
  23. 23. REGIONAL – Udaya Music, Udaya Movies, Udaya Comedy, Maa Movies
  24. 24. Karnataka’s largest music channel
  25. 25. How to advertise locally with Amagi? In just 4 steps 1 2 3 4
  26. 26. 1. Pick the Region
  27. 27. 2. Pick the Channel & PackageHindi & EnglishKannadaTelugu
  28. 28. 3. Brief us for the TV Creative
  29. 29. 4. Buy the packagePay for only what you need
  30. 30. Advertisers (500+)
  31. 31. For any query or media solutions :- Ajay Kumar Gupta Mob :- +91 855 300 9999 E-Mail Id :-