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The Long Tail

by Working at ExxonMobil Chemical on Aug 12, 2013

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My take on "The Long Tail" business model for a course on "Entrepreneurship". ...

My take on "The Long Tail" business model for a course on "Entrepreneurship".
Derives material from the article "From Niches to Riches: The Anatomy of the Long Tail" by Erik Brynjolfsson, Yu “Jeffrey” Hu and Michael D. Smith (2006) and from internet sources for the Netflix vs. Blockbuster story. This presentation is purely for academic purposes and no copyright violations are intended.

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The Long Tail The Long Tail Presentation Transcript