The Long Tail

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My take on "The Long Tail" business model for a course on "Entrepreneurship".
Derives material from the article "From Niches to Riches: The Anatomy of the Long Tail" by Erik Brynjolfsson, Yu “Jeffrey” Hu and Michael D. Smith (2006) and from internet sources for the Netflix vs. Blockbuster story. This presentation is purely for academic purposes and no copyright violations are intended.

Published in: Business, Technology
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The Long Tail

  1. 1. The Long Tail Ajay Srinath Section K
  2. 2. Who?
  3. 3. Who? Vilfredo Pareto
  4. 4. Pareto Principle Vilfredo Pareto
  5. 5. Pareto Principle Vilfredo Pareto
  6. 6. What then is the Long Tail?
  7. 7. The Long Tail a concept coined by Chris Anderson in…
  8. 8. Consider
  9. 9. What should Stock in its Brick-And-Mortar Stores?
  10. 10. Vilfredo Pareto Well I would say…80/20!
  11. 11. Which means…
  12. 12. But what about
  13. 13. Or
  14. 14. Or
  15. 15. So…
  16. 16. Enter
  17. 17. To cut a long story short…
  18. 18. “30-40 % of Amazon book sales are represented by titles that wouldn’t normally be found in brick-and-mortar stores” “The consumer surplus created by providing access to these relatively obscure book titles is more than seven to ten times the value consumers receive from access to lower prices online”
  19. 19. Product Variety Comparison For Internet And Brick-and-mortar Channels
  20. 20. Anatomy of the Long Tail
  21. 21. Key Takeaways
  22. 22. “Business as usual” will not work anymore
  23. 23. Death Internet is a great leveler.
  24. 24. Upgrade/Innovate your Business Models. Or Die.

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