Big Publisher / Small Publisher

1,100 views

Published on

Looking at the differences between how large and small publishers operate in the digital space, and what small and independent publishers can do to compete.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,100
On SlideShare
0
From Embeds
0
Number of Embeds
364
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Digital seems like a space for the corporates – they have many inbuilt advantages
  • With authors, agents, retailers and readers – across the value chain indies can make this work
  • Big Publisher / Small Publisher

    1. 1. Big publisher / Small publisher<br />Reasons not to panic in the age of the digital megacorp<br />
    2. 2. Strategy - Workflow- Systematisation - Market Clout - Recognition - Bargaining Power- Budgets - Branding<br />
    3. 3. Big Boys Toys ? Corporate Perks?<br />
    4. 4. Yeah. <br />Maybe.<br />But indies have...<br />
    5. 5. Nimbleness – Bespoke service – Risk taking attitude – Commercial potential – Relationships – Lower overheads – Management flexibility<br />
    6. 6. We shouldn’t focus on just the big sales slots and big software deals <br />Doing that will get us nowhere and recreates the problems of print <br />
    7. 7. We should make the most<br />of good relationships<br />
    8. 8. We should get in first<br />Big publishers have more scepticism but good things start somewhere<br />In digital there is still room for the quick win – new companies need books, ideas, help<br />Sometimes action not rationalisation is needed <br />
    9. 9. We need to fight hard for everything and work together<br />
    10. 10. Everyone says get close to your readers, but what does this mean?<br />Meet them<br />Chat to them on the internet<br />Ask them for feedback <br />Ask them for help<br />Most publishers pay this lip service, but not many do it<br />
    11. 11. Getting online real estate and attention is the biggest challenge for indie ebooks<br />
    12. 12. Sometimes we like to think we are more creative than the big corporates<br />This isn’t the case in digital<br />They do have something we lack....<br />
    13. 13. Bureaucracy<br />
    14. 14. Five Practical Pointers<br />
    15. 15. 1. Do things in bursts<br />
    16. 16. 2. Speak to your authors<br />
    17. 17. 3.Make life easy from the beginning<br />
    18. 18. 4. Don’t let things get bogged down<br />
    19. 19. 5. Get fully involved<br />
    20. 20. Things are changing:<br />IP – Formats – Platforms- Products – Consumers – Business models<br />
    21. 21. Just remember: play to your strengths and don’t panic<br />
    22. 22. Michael Bhaskar<br />Digital Publishing Manager<br />Profile Books<br />michael@profilebooks.com<br />

    ×