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Four trends in digital publishing

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Outlines the following trends: platform dominance; questions around pricing, in terms of downward pressure and foreign currencies; apps that work; what I call paracontent.

Outlines the following trends: platform dominance; questions around pricing, in terms of downward pressure and foreign currencies; apps that work; what I call paracontent.

Published in Education , Business
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Transcript

  • 1. Trade Digital: Trends and Thoughts
    Michael Bhaskar, Profile Books
  • 2. First, some background...
  • 3. And some context
  • 4. Trend 1: Platform dominance
  • 5.
  • 6.
  • 7.
  • 8. Trend 2: Pricing changes
  • 9.
  • 10. Agency
    Retail
  • 11.
  • 12. Trend 3: Apps that Work
  • 13.
  • 14.
  • 15. Trend 4: Paracontent
    “Spreadable media is media which travels across media platforms at least in part because the people take it in their own hands and share it with their social networks.”
    Henry Jenkins
  • 16. Marketing becomes content
  • 17. Content becomes marketing
  • 18.
  • 19. Michael Bhaskar
    michael.bhaskar@profilebooks.com
    Digital Publishing Director
    @ajaxlogos