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Cut out
How ‘disintermediation’ threatens
the future of publishing
Michael Bhaskar 20.06.2012
EBOOKS ≠ DISRUPTION
- Hyperlinked
- Interactive
- Short and vernacular
BUT the digital network is the
biggest issue
Distribution – Intellectual Property
and Copyright – Business Models
DISINTERMEDIATION
1. Retailer channels
2. Artists Direct
3. New players in the supply chain
'Publishing is not evolving. Publishing is going
away. Because the word “publishing” means
a cadre of professionals who ar...
PARTIAL DISINTERMEDIATION
A halfway house seen in the music
industry also applies to publishing
Creates questions around licencing
models and the treat of piracy
80-90%?
INNOVATION IS HAPPENING
The future of
publishing…hangs in
the balance
But the future of reading, writing and books…is probably fine!
Michael Bhaskar
Digital Publishing Director
Profile Books

michaelbhaskar.com
@ajaxlogos
Cut Out: Publishing in the future
Cut Out: Publishing in the future
Cut Out: Publishing in the future
Cut Out: Publishing in the future
Cut Out: Publishing in the future
Cut Out: Publishing in the future
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Cut Out: Publishing in the future

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A presentation looking at the possibility of disintermediation in publishing from the author of The Content Machine. What role will publishers have in the digital age? Will they survive? Who else will be part of the complex ecosystem of books and reading?

Published in: Education, Business
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  • Ebooks work through closed systems built around a unit sales model – Production/Editorial/Sales/Marketing/Business model are the same. Just a file not a book.
  • Content is changing though
  • See also – E.L. James, Kerry Wilkinson, Joe Konrath, Amazon publishing efforts, self publishing from Kobo and other start ups. Domino project Seth Godin.
  • Also Subutai Corporation. Potential is there.
  • Literary agents – new web only publishers – other media organisations or institutions turning to publishing
  • Blogs 2002 = ‘Mass amateurisation of publishing’
  • Examples – in music Dizzee Rascal and Radiohead set up their own labels – but still went with record labels. Amanda Hocking signed a book deal. Subutai went with Amazon. Curtis Brown, agents, partnered with Macmillan to form Bello.
  • Ebooks and digital publishing in the UK
  • iBooks and Kobo – hopes for Google, Sony and a host of other players. Aggregators and subscriptions coming in. Kindle charts are the most important commercial consideration.
  • Games and new business models in that
  • Transcript of "Cut Out: Publishing in the future"

    1. 1. Cut out How ‘disintermediation’ threatens the future of publishing Michael Bhaskar 20.06.2012
    2. 2. EBOOKS ≠ DISRUPTION
    3. 3. - Hyperlinked - Interactive - Short and vernacular
    4. 4. BUT the digital network is the biggest issue Distribution – Intellectual Property and Copyright – Business Models
    5. 5. DISINTERMEDIATION
    6. 6. 1. Retailer channels
    7. 7. 2. Artists Direct
    8. 8. 3. New players in the supply chain
    9. 9. 'Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.' Clay Shirky
    10. 10. PARTIAL DISINTERMEDIATION A halfway house seen in the music industry also applies to publishing
    11. 11. Creates questions around licencing models and the treat of piracy
    12. 12. 80-90%?
    13. 13. INNOVATION IS HAPPENING
    14. 14. The future of publishing…hangs in the balance But the future of reading, writing and books…is probably fine!
    15. 15. Michael Bhaskar Digital Publishing Director Profile Books michaelbhaskar.com @ajaxlogos
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