Resume Writing
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Resume Writing






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  • Resume Writing © 2009 LaunchPad Careers, Inc. Presented by LaunchPad Careers
  • Overview
    • Understand the purpose of the resume.
    • Learn the different parts of a resume and how to build an effective resume.
    • Recognize your transferable skills and how use to them to overcome common obstacles.
    • Use Web 2.0 to enhance your resume.
    • Learn how resumes are viewed by employers, and how you can get yours in front of the right people.
    • Avoid costly mistakes and red flags.
    © 2009 LaunchPad Careers, Inc.
  • Past, Present, and Future of the Resume
      • Standard resume is 1-2 page document showcasing professional, employment, and academic history.
      • Past: 1-2 page word processor document mailed or faxed to prospective employers.
      • Present: Pervasiveness of Internet brought online job boards and other Web 2.0 tools.
      • Future: Capabilities of the Internet will continue to change the way resumes are created, displayed, and transmitted.
    © 2009 LaunchPad Careers, Inc.
  • The Resume of the Past
    • 1-2 page black and white document
    • Emailed, mailed or faxed to employers
    • Emphasized job duties
    • Written from perspective of what benefits the employee
    © 2009 LaunchPad Careers, Inc.
  • The Resume of the Future
    • Web 2.0 document
      • Features: presentations, videos, photos, and audio
    • Created, updated, and distributed online
    • URL distribution:
    • Links to blog, social networks, and company sites
    © 2009 LaunchPad Careers, Inc.
  • Create a Successful Resume
    • Be targeted.
    • Create separate resumes for different positions.
    • Be specific and unique when describing your personal brand and experience.
    • Double check for errors and omissions.
    • Always write from perspective of the employer: What’s in it for them?
    • Cover letters aren’t always necessary, but are good for interviews and hiring managers.
    • If you include one, be specific about how your qualifications are good match for that position.
    © 2009 LaunchPad Careers, Inc.
  • Anatomy of a Resume © 2009 LaunchPad Careers, Inc.
  • Anatomy of a Resume
    • Contact Information
    • Title
    • Objective Statement or Summary
    • Professional Experience
    • Education
    • Additional Optional Categories
    • Keywords
    • Accomplishments
    © 2009 LaunchPad Careers, Inc.
  • Contact Information
    • Name should stand out.
    • Ideal: In capital letters and larger font than rest of document.
    • Address
    • Format: Street address, city, state, zip code.
    • Home or Mobile Phone
    • 10 digits with area code: 800.363.0307
    • Email Address must be professional.
    © 2009 LaunchPad Careers, Inc.
  • Title
    • Targeted title goes below contact information.
    • Example: If you’re applying for a position as a forklift operator, your title should say Forklift Operator .
    • Add an industry-related keyword to your title.
    • Example: If applying for engineering position at solar panel manufacturing company, “Design Engineer, Solar Technology.”
    © 2009 LaunchPad Careers, Inc.
  • Objective Statement
    • Traditionally used to keep job seekers focused on their job search.
    • Trend is moving away from objective statements towards title statements and summary paragraphs.
    • If you include an objective statement, omit the title , and focus your objective on a specific position.
    © 2009 LaunchPad Careers, Inc.
  • Summary
    • Summary is a concise statement that summarizes your experience, areas of expertise, professional and technical skills, and special distinctions.
    • Tips for writing winning summary statements:
    • Emphasize personal brand by summarizing value added skills, experience, and accomplishments.
    • List 2-3 specific skills that relate to the position.
    • Be specific about your strengths and accomplishments.
    • Show how you saved money, reduced costs, or increased sales.
    © 2009 LaunchPad Careers, Inc.
  • Professional Experience
    • List employers, job titles, and dates of employment in reverse chronological order.
    • Format: Company, Job Title, Responsibilities and Accomplishments, and Dates.
    • Include brief description of responsibilities and scope of job. Keep it within 1-3 sentences.
    • Use bulleted format to list job responsibilities.
    • Begin each point with a strong action verb.
    © 2009 LaunchPad Careers, Inc.
  • Education
    • Education section covers academic credentials and any education that would apply to job you seek.
    • Typically placed below relevant work experience.
    • Format: Name of institution, city and state; degree awarded with major and minor; date degree was awarded.
    • List degrees in reverse chronological order, with highest degree first.
    • Do not include incomplete degree unless you include an expected graduation date.
    © 2009 LaunchPad Careers, Inc.
  • Optional Categories
    • List additional information at bottom of your resume. Only include items relevant to specific position.
    • Awards and Honors
    • Format: Award title, date, awarding organization.
    • Professional Development
    • Certifications, licenses, and memberships.
    • Volunteer Experience
    • Emphasizes key skills not shown in work experience.
    • Work Samples and Publications
    • Can help you build portfolio and enhance your personal brand.
    © 2009 LaunchPad Careers, Inc.
  • Keywords and Tags
    • Keywords are search terms recruiters and hiring managers use to filter resumes.
    • Using the right keywords increases the chances of your resume getting seen.
    • Information employers look for in resume database search: keywords, titles, companies, education, location, compensation.
    • Keywords often originate from job description.
    • Identify critical keywords. Use them prominently and frequently.
    © 2009 LaunchPad Careers, Inc.
  • Tag, You’re It!
    • Solar Project Construction Manager
    • Solar Project Construction Manager responsible for management of multi-disciplined construction
    • projects including Electrical, Roofing, Civil and Mechanical trades.​
    • Responsibilities:
    • Solar construction projects from Pre-Construction Phase to Construction Phase to Project Close-Out Phase.​
    • Tasks include managing multiple contractors, time schedules, and budget. ​
    • Assists in the development of cost estimates .​
    • Tasked with maintaining communications with customers and contractors .​
    • Requirements: 
    • The right candidate will have at least 6+ yrs exp . as project manager working on solar energy projects.​
    • Bachelors in Construction Management or Engineering or 6 yrs . direct project management experience required.​
    • Experience managing new construction and major modifications on commercial/​industrial facilities.​
    • Work on commercial solar panel installations is a plus.
    • Must be knowledgeable in state and city codes and regulations required by local building departments and safety OSHA requirements associated with construction.​
    • Excellent written and verbal communication skills along with superb time management and project scheduling skills using MS Project or other scheduling software.
    © 2009 LaunchPad Careers, Inc.
  • Resume Formats
    • Chronological
    • Functional
    • Technical
    © 2009 LaunchPad Careers, Inc.
  • Chronological Resume
    • Chronological resume format provides your work history dating back from the present.
    • Briefly describes accomplishments and successes that support your summary statement.
      • Stresses responsibilities, skills, and accomplishments.
      • The format calls attention to your recent job history and relevant experience.
    © 2009 LaunchPad Careers, Inc.
  • Who Should Use Chronological?
    • Most job seekers will be using the chronological format.
    • You are staying within specific occupation or industry.
    • You have steady work history with few gaps.
    • Your career shows steady growth and development.
    • You have relevant work experience to the position you are applying for.
    • You are applying to a traditional field (accounting, law, finance) or organization.
    © 2009 LaunchPad Careers, Inc.
  • Functional Resume
    • Functional resume format stresses qualifications over specific employers and dates.
      • Organizes information around specific skill sets and supports skills with accomplishments and experience.
      • Directs attention to functional skills, strengths, and qualifications.
      • Allows you to customize content to match job position. Not confined by chronological format.
    © 2009 LaunchPad Careers, Inc.
  • Who Should Use Functional?
    • Contract or 1099 workers.
    • You have a weak employment history.
    • You have unexplainable gaps in your employment history.
    • You are making significant career or job change.
    • You want to emphasize skills and abilities not used in recent experience.
    • You have held numerous positions in a short time frame.
    • You have been employed in highly technical positions.
    © 2009 LaunchPad Careers, Inc.
  • Technical Resume
    • Technical resume format is designed to emphasize your technical skills and strengths.
      • Lists computer, software, or specialized machinery knowledge early on.
      • Emphasizes hard skills over soft skills.
      • Focuses on Skills and Professional Experience sections.
      • Technical/Chronological vs. Technical/Functional
        • Most technical resumes follow chronological format but include summary of skills at beginning of resume.
        • Use functional format if you’re a technical worker who’s mainly been hired for project-based or contract work.
    © 2009 LaunchPad Careers, Inc.
  • Build a Better Resume © 2009 LaunchPad Careers, Inc.
  • 3 Steps to Building a Better Resume
    • Start with resume hub: an all-inclusive resume.
    • List all experience. Never send out this resume.
    • Create spoke resumes: offshoots of your resume hub.
      • Target resume to match specific job categories.
    • Do your research.
    • Customize and tailor your spoke resumes to job positions using keywords.
    © 2009 LaunchPad Careers, Inc.
  • Hub and Spoke Resumes © 2009 LaunchPad Careers, Inc. Example: Loan Officer Sales Loan Modifications Customer Service Hub Resume
  • Targeting Your Resume
    • Black & Decker Staff Accountant
    • Job Description
    • Reconcile and analyze selected general ledger accounts and subsidiary ledgers.
    • Inter-company account reconciliations with U.S. and International affiliates.
    • Cross-train with other team members to understand key processes including: use of MFG/Pro, Hyperion, Corporate tax reporting, regulatory reporting and reconciliation with affiliates.
    • Work with Black & Decker Corporate Finance to understand and record the following types of charges: insurance, taxes, and payroll and legal fees.
    • Work with various functional teams to drive process improvements.
    • Customer
    • Qualifications
    • X amount of years experience as staff accountant reconciling and analyzing general and subsidiary ledger accounts (domestic & international) for manufacturing firm.
    • Certified in corporate tax reporting and Hyperion.
    • Selected numerous times by CFO to participate in corporate task force and project teams to drive process improvements.
    • BA in Finance from Wharton School of Business.
    © 2009 LaunchPad Careers, Inc.
  • Writing Your Resume
    • Page length and design
    • Final resume document formats: Word .doc or .pdf
    • Free word processors
      • Google Docs:
    • Free resume templates
    • Create online Web 2.0 resumes
      • Recommended sites: and
    © 2009 LaunchPad Careers, Inc.
  • Overcoming Obstacles and Objections © 2009 LaunchPad Careers, Inc. “ Every battle is won before it is fought.” – Sun Tzu, The Art of War
  • Baby Boomers
    • Baby Boomers Applying for Jobs
      • Overcoming Objections
        • “ Older workers are more costly.”
        • “ Older workers need re-training and can’t learn new skills.”
        • “ Older workers are over-qualified and will get bored.”
      • Advantages
        • When writing your resume, emphasize your knowledge and experience.
    © 2009 LaunchPad Careers, Inc.
    • Military Transitioning to Civilian Workforce
      • Overcoming Objections
      • “ Speak civilian, not military.” Translate military experience to understandable civilian qualifications.
      • Advantages
          • Modern and current skills and training.
          • Ability to work in a team.
          • Ability to adapt to change and handle pressure.
    Military © 2009 LaunchPad Careers, Inc.
    • College or High School Grads without Work Experience
    • Overcoming Objections
      • “ Recent graduates feel entitled in the work place.”
      • “ Recent graduates lack professionalism and strong work ethic.”
      • Advantages
          • Bring new ideas: Business thrives on innovation, so highlight your ability to apply new information and ideas to your work.
          • Hard working: Younger employees take spirited approach toward work, staying up late or working on weekends to complete tasks.
          • Affordable: Show value you offer the employer, and what they stand to gain by hiring you over someone more established.
    Recent Graduates © 2009 LaunchPad Careers, Inc.
  • Career Changers
    • Job Seekers Who Are Changing Careers
    • Overcoming objections
      • “ Has no experience.” Know and articulate transferable skills.
      • “ Why does this person want to leave their current field?”
    • Advantages
    • Bring new and fresh perspective to the position.
    • Value added by bringing skills from other profession.
    • Other helpful tips
      • Do your research and change your resume accordingly.
      • Emphasize accomplishments in your previous career and stress your transferable skills.
    © 2009 LaunchPad Careers, Inc.
  • View from the Inside © 2009 LaunchPad Careers, Inc.
  • How Hiring Managers and Recruiters View Resumes
    • Location: If address indicates you live too far away— SKIPPED .
    • Stability: Depending on position, if you appear to be a job hopper— SKIPPED .
    • Education: If the job requires a degree, and you don’t have one— SKIPPED .
    • Companies: Previous employers with recognizable names or brands stand out . Make sure company names and subsidiaries are listed prominently.
    © 2009 LaunchPad Careers, Inc.
  • Submitting a Resume
    • Emailing your resume
    • Most effective and common means of submitting resume to employers and contacts.
    • Use standard file formats: Word .doc and .pdf
    • Be direct and clear in your subject line.
    • Include title of position, word “resume,” and keywords in email.
    • Electronic screeners
    • Crack the code by using keywords highlighted in job description.
    • Use keywords throughout your resume.
    • Prioritize keywords so that those most relevant to position are at the top.
    © 2009 LaunchPad Careers, Inc.
  • Posting Your Resume Online
    • Job boards
    • Keep resume current and updated.
    • Avoid posting confidential resume.
    • Social networks
    • Make sure information on resume and public profiles are consistent and professional.
    • Consider creating a Web 2.0 resume that can be linked to your profile or sent out with a URL link.
    • Blogs and Websites
    • Control your professional presence online and be conscious of the image you are presenting to potential employers.
    © 2009 LaunchPad Careers, Inc.
  • Social Networks
    • Great forums to promote your personal brand.
    • Join LinkedIn, add, and update work experience.
    • Keep profile information and resume consistent across multiple sites.
    • Provide link to Web 2.0 resume.
    © 2009 LaunchPad Careers, Inc.
  • Online Profile Development
    • Apply same rules as posting resume online.
    • Use targeted approach emphasizing your personal brand.
    • List job titles.
    • Use keywords frequently and prominently.
    © 2009 LaunchPad Careers, Inc.
  • Blogs and Websites
    • On your blog or website, have a section about your personal brand.
    • Increase exposure by linking your Web 2.0 resume.
    • Use Search Engine Optimization (SEO) to drive traffic to your profile and resume.
    © 2009 LaunchPad Careers, Inc.
  • Guidelines for a Well-Written Resume
    • Use strong and concise language to communicate your skills and accomplishments.
    • Do not use personal pronouns: “I,” “me,” “my,” “our.”
    • Use professional language. Remove slang or localized terminology.
    • Shorten long and complex sentences. Leave out extraneous information.
    • Check grammar and spelling.
    • Beware of red flags.
    • Avoid other common mistakes.
    © 2009 LaunchPad Careers, Inc.
  • Resume Checklist
    • Do you have a “hub” resume cataloging all of your marketable skills and experience?
    • Is your resume targeted to a specific job position?
    • Do you address the needs of the employer over your needs?
    • Does your resume sell your personal brand? Do you demonstrate where you can add value?
    • Does your resume include sufficient contact information including full name, address, phone number (cell phone number is ideal), and email?
    © 2009 LaunchPad Careers, Inc.
  • Checklist Continued
    • Does the experience you listed support the claims you made in your summary and objective?
    • Does your resume include 10-20 keyword “tags” and strong action words?
    • Does your resume focus on results, tasks, and accomplishments?
    • Are your strengths highlighted early, prominently, and frequently?
    • Is the language professional, concise, and specific?
    © 2009 LaunchPad Careers, Inc.
  • Beware of Red Flags
    • Grammatical and spelling errors.
    • Too wordy or too much information.
    • Irrelevant experience.
    • False claims and over-embellishment.
    • Inconsistent work history or unexplained career gaps.
    • Email address is too provocative.
    © 2009 LaunchPad Careers, Inc.
  • Any Questions? © 2009 LaunchPad Careers, Inc.