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Resume Writing

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    • 1. Resume Writing © 2009 LaunchPad Careers, Inc. Presented by LaunchPad Careers
    • 2. Overview
      • Understand the purpose of the resume.
      • Learn the different parts of a resume and how to build an effective resume.
      • Recognize your transferable skills and how use to them to overcome common obstacles.
      • Use Web 2.0 to enhance your resume.
      • Learn how resumes are viewed by employers, and how you can get yours in front of the right people.
      • Avoid costly mistakes and red flags.
      © 2009 LaunchPad Careers, Inc.
    • 3. Past, Present, and Future of the Resume
        • Standard resume is 1-2 page document showcasing professional, employment, and academic history.
        • Past: 1-2 page word processor document mailed or faxed to prospective employers.
        • Present: Pervasiveness of Internet brought online job boards and other Web 2.0 tools.
        • Future: Capabilities of the Internet will continue to change the way resumes are created, displayed, and transmitted.
      © 2009 LaunchPad Careers, Inc.
    • 4. The Resume of the Past
      • 1-2 page black and white document
      • Emailed, mailed or faxed to employers
      • Emphasized job duties
      • Written from perspective of what benefits the employee
      © 2009 LaunchPad Careers, Inc.
    • 5. The Resume of the Future
      • Web 2.0 document
        • Features: presentations, videos, photos, and audio
      • Created, updated, and distributed online
      • URL distribution: visualcv.com/ajankans
      • Links to blog, social networks, and company sites
      © 2009 LaunchPad Careers, Inc.
    • 6. Create a Successful Resume
      • Be targeted.
      • Create separate resumes for different positions.
      • Be specific and unique when describing your personal brand and experience.
      • Double check for errors and omissions.
      • Always write from perspective of the employer: What’s in it for them?
      • Cover letters aren’t always necessary, but are good for interviews and hiring managers.
      • If you include one, be specific about how your qualifications are good match for that position.
      © 2009 LaunchPad Careers, Inc.
    • 7. Anatomy of a Resume © 2009 LaunchPad Careers, Inc.
    • 8. Anatomy of a Resume
      • Contact Information
      • Title
      • Objective Statement or Summary
      • Professional Experience
      • Education
      • Additional Optional Categories
      • Keywords
      • Accomplishments
      © 2009 LaunchPad Careers, Inc.
    • 9. Contact Information
      • Name should stand out.
      • Ideal: In capital letters and larger font than rest of document.
      • Address
      • Format: Street address, city, state, zip code.
      • Home or Mobile Phone
      • 10 digits with area code: 800.363.0307
      • Email Address must be professional.
      © 2009 LaunchPad Careers, Inc.
    • 10. Title
      • Targeted title goes below contact information.
      • Example: If you’re applying for a position as a forklift operator, your title should say Forklift Operator .
      • Add an industry-related keyword to your title.
      • Example: If applying for engineering position at solar panel manufacturing company, “Design Engineer, Solar Technology.”
      © 2009 LaunchPad Careers, Inc.
    • 11. Objective Statement
      • Traditionally used to keep job seekers focused on their job search.
      • Trend is moving away from objective statements towards title statements and summary paragraphs.
      • If you include an objective statement, omit the title , and focus your objective on a specific position.
      © 2009 LaunchPad Careers, Inc.
    • 12. Summary
      • Summary is a concise statement that summarizes your experience, areas of expertise, professional and technical skills, and special distinctions.
      • Tips for writing winning summary statements:
      • Emphasize personal brand by summarizing value added skills, experience, and accomplishments.
      • List 2-3 specific skills that relate to the position.
      • Be specific about your strengths and accomplishments.
      • Show how you saved money, reduced costs, or increased sales.
      © 2009 LaunchPad Careers, Inc.
    • 13. Professional Experience
      • List employers, job titles, and dates of employment in reverse chronological order.
      • Format: Company, Job Title, Responsibilities and Accomplishments, and Dates.
      • Include brief description of responsibilities and scope of job. Keep it within 1-3 sentences.
      • Use bulleted format to list job responsibilities.
      • Begin each point with a strong action verb.
      © 2009 LaunchPad Careers, Inc.
    • 14. Education
      • Education section covers academic credentials and any education that would apply to job you seek.
      • Typically placed below relevant work experience.
      • Format: Name of institution, city and state; degree awarded with major and minor; date degree was awarded.
      • List degrees in reverse chronological order, with highest degree first.
      • Do not include incomplete degree unless you include an expected graduation date.
      © 2009 LaunchPad Careers, Inc.
    • 15. Optional Categories
      • List additional information at bottom of your resume. Only include items relevant to specific position.
      • Awards and Honors
      • Format: Award title, date, awarding organization.
      • Professional Development
      • Certifications, licenses, and memberships.
      • Volunteer Experience
      • Emphasizes key skills not shown in work experience.
      • Work Samples and Publications
      • Can help you build portfolio and enhance your personal brand.
      © 2009 LaunchPad Careers, Inc.
    • 16. Keywords and Tags
      • Keywords are search terms recruiters and hiring managers use to filter resumes.
      • Using the right keywords increases the chances of your resume getting seen.
      • Information employers look for in resume database search: keywords, titles, companies, education, location, compensation.
      • Keywords often originate from job description.
      • Identify critical keywords. Use them prominently and frequently.
      © 2009 LaunchPad Careers, Inc.
    • 17. Tag, You’re It!
      • Solar Project Construction Manager
      • Solar Project Construction Manager responsible for management of multi-disciplined construction
      • projects including Electrical, Roofing, Civil and Mechanical trades.​
      • Responsibilities:
      • Solar construction projects from Pre-Construction Phase to Construction Phase to Project Close-Out Phase.​
      • Tasks include managing multiple contractors, time schedules, and budget. ​
      • Assists in the development of cost estimates .​
      • Tasked with maintaining communications with customers and contractors .​
      • Requirements: 
      • The right candidate will have at least 6+ yrs exp . as project manager working on solar energy projects.​
      • Bachelors in Construction Management or Engineering or 6 yrs . direct project management experience required.​
      • Experience managing new construction and major modifications on commercial/​industrial facilities.​
      • Work on commercial solar panel installations is a plus.
      • Must be knowledgeable in state and city codes and regulations required by local building departments and safety OSHA requirements associated with construction.​
      • Excellent written and verbal communication skills along with superb time management and project scheduling skills using MS Project or other scheduling software.
      © 2009 LaunchPad Careers, Inc.
    • 18. Resume Formats
      • Chronological
      • Functional
      • Technical
      © 2009 LaunchPad Careers, Inc.
    • 19. Chronological Resume
      • Chronological resume format provides your work history dating back from the present.
      • Briefly describes accomplishments and successes that support your summary statement.
        • Stresses responsibilities, skills, and accomplishments.
        • The format calls attention to your recent job history and relevant experience.
      © 2009 LaunchPad Careers, Inc.
    • 20. Who Should Use Chronological?
      • Most job seekers will be using the chronological format.
      • You are staying within specific occupation or industry.
      • You have steady work history with few gaps.
      • Your career shows steady growth and development.
      • You have relevant work experience to the position you are applying for.
      • You are applying to a traditional field (accounting, law, finance) or organization.
      © 2009 LaunchPad Careers, Inc.
    • 21. Functional Resume
      • Functional resume format stresses qualifications over specific employers and dates.
        • Organizes information around specific skill sets and supports skills with accomplishments and experience.
        • Directs attention to functional skills, strengths, and qualifications.
        • Allows you to customize content to match job position. Not confined by chronological format.
      © 2009 LaunchPad Careers, Inc.
    • 22. Who Should Use Functional?
      • Contract or 1099 workers.
      • You have a weak employment history.
      • You have unexplainable gaps in your employment history.
      • You are making significant career or job change.
      • You want to emphasize skills and abilities not used in recent experience.
      • You have held numerous positions in a short time frame.
      • You have been employed in highly technical positions.
      © 2009 LaunchPad Careers, Inc.
    • 23. Technical Resume
      • Technical resume format is designed to emphasize your technical skills and strengths.
        • Lists computer, software, or specialized machinery knowledge early on.
        • Emphasizes hard skills over soft skills.
        • Focuses on Skills and Professional Experience sections.
        • Technical/Chronological vs. Technical/Functional
          • Most technical resumes follow chronological format but include summary of skills at beginning of resume.
          • Use functional format if you’re a technical worker who’s mainly been hired for project-based or contract work.
      © 2009 LaunchPad Careers, Inc.
    • 24. Build a Better Resume © 2009 LaunchPad Careers, Inc.
    • 25. 3 Steps to Building a Better Resume
      • Start with resume hub: an all-inclusive resume.
      • List all experience. Never send out this resume.
      • Create spoke resumes: offshoots of your resume hub.
        • Target resume to match specific job categories.
      • Do your research.
      • Customize and tailor your spoke resumes to job positions using keywords.
      © 2009 LaunchPad Careers, Inc.
    • 26. Hub and Spoke Resumes © 2009 LaunchPad Careers, Inc. Example: Loan Officer Sales Loan Modifications Customer Service Hub Resume
    • 27. Targeting Your Resume
      • Black & Decker Staff Accountant
      • Job Description
      • Reconcile and analyze selected general ledger accounts and subsidiary ledgers.
      • Inter-company account reconciliations with U.S. and International affiliates.
      • Cross-train with other team members to understand key processes including: use of MFG/Pro, Hyperion, Corporate tax reporting, regulatory reporting and reconciliation with affiliates.
      • Work with Black & Decker Corporate Finance to understand and record the following types of charges: insurance, taxes, and payroll and legal fees.
      • Work with various functional teams to drive process improvements.
      • Customer
      • Qualifications
      • X amount of years experience as staff accountant reconciling and analyzing general and subsidiary ledger accounts (domestic & international) for manufacturing firm.
      • Certified in corporate tax reporting and Hyperion.
      • Selected numerous times by CFO to participate in corporate task force and project teams to drive process improvements.
      • BA in Finance from Wharton School of Business.
      © 2009 LaunchPad Careers, Inc.
    • 28. Writing Your Resume
      • Page length and design
      • Final resume document formats: Word .doc or .pdf
      • Free word processors
        • Google Docs: docs.google.com
        • Zoho.com
        • OpenOffice.org
      • Free resume templates
      • Create online Web 2.0 resumes
        • Recommended sites: VisualCV.com and Gigtide.com
      © 2009 LaunchPad Careers, Inc.
    • 29. Overcoming Obstacles and Objections © 2009 LaunchPad Careers, Inc. “ Every battle is won before it is fought.” – Sun Tzu, The Art of War
    • 30. Baby Boomers
      • Baby Boomers Applying for Jobs
        • Overcoming Objections
          • “ Older workers are more costly.”
          • “ Older workers need re-training and can’t learn new skills.”
          • “ Older workers are over-qualified and will get bored.”
        • Advantages
          • When writing your resume, emphasize your knowledge and experience.
      © 2009 LaunchPad Careers, Inc.
    • 31.
      • Military Transitioning to Civilian Workforce
        • Overcoming Objections
        • “ Speak civilian, not military.” Translate military experience to understandable civilian qualifications.
        • Advantages
            • Modern and current skills and training.
            • Ability to work in a team.
            • Ability to adapt to change and handle pressure.
      Military © 2009 LaunchPad Careers, Inc.
    • 32.
      • College or High School Grads without Work Experience
      • Overcoming Objections
        • “ Recent graduates feel entitled in the work place.”
        • “ Recent graduates lack professionalism and strong work ethic.”
        • Advantages
            • Bring new ideas: Business thrives on innovation, so highlight your ability to apply new information and ideas to your work.
            • Hard working: Younger employees take spirited approach toward work, staying up late or working on weekends to complete tasks.
            • Affordable: Show value you offer the employer, and what they stand to gain by hiring you over someone more established.
      Recent Graduates © 2009 LaunchPad Careers, Inc.
    • 33. Career Changers
      • Job Seekers Who Are Changing Careers
      • Overcoming objections
        • “ Has no experience.” Know and articulate transferable skills.
        • “ Why does this person want to leave their current field?”
      • Advantages
      • Bring new and fresh perspective to the position.
      • Value added by bringing skills from other profession.
      • Other helpful tips
        • Do your research and change your resume accordingly.
        • Emphasize accomplishments in your previous career and stress your transferable skills.
      © 2009 LaunchPad Careers, Inc.
    • 34. View from the Inside © 2009 LaunchPad Careers, Inc.
    • 35. How Hiring Managers and Recruiters View Resumes
      • Location: If address indicates you live too far away— SKIPPED .
      • Stability: Depending on position, if you appear to be a job hopper— SKIPPED .
      • Education: If the job requires a degree, and you don’t have one— SKIPPED .
      • Companies: Previous employers with recognizable names or brands stand out . Make sure company names and subsidiaries are listed prominently.
      © 2009 LaunchPad Careers, Inc.
    • 36. Submitting a Resume
      • Emailing your resume
      • Most effective and common means of submitting resume to employers and contacts.
      • Use standard file formats: Word .doc and .pdf
      • Be direct and clear in your subject line.
      • Include title of position, word “resume,” and keywords in email.
      • Electronic screeners
      • Crack the code by using keywords highlighted in job description.
      • Use keywords throughout your resume.
      • Prioritize keywords so that those most relevant to position are at the top.
      © 2009 LaunchPad Careers, Inc.
    • 37. Posting Your Resume Online
      • Job boards
      • Keep resume current and updated.
      • Avoid posting confidential resume.
      • Social networks
      • Make sure information on resume and public profiles are consistent and professional.
      • Consider creating a Web 2.0 resume that can be linked to your profile or sent out with a URL link.
      • Blogs and Websites
      • Control your professional presence online and be conscious of the image you are presenting to potential employers.
      © 2009 LaunchPad Careers, Inc.
    • 38. Social Networks
      • Great forums to promote your personal brand.
      • Join LinkedIn, add, and update work experience.
      • Keep profile information and resume consistent across multiple sites.
      • Provide link to Web 2.0 resume.
      © 2009 LaunchPad Careers, Inc.
    • 39. Online Profile Development
      • Apply same rules as posting resume online.
      • Use targeted approach emphasizing your personal brand.
      • List job titles.
      • Use keywords frequently and prominently.
      © 2009 LaunchPad Careers, Inc.
    • 40. Blogs and Websites
      • On your blog or website, have a section about your personal brand.
      • Increase exposure by linking your Web 2.0 resume.
      • Use Search Engine Optimization (SEO) to drive traffic to your profile and resume.
      © 2009 LaunchPad Careers, Inc.
    • 41. Guidelines for a Well-Written Resume
      • Use strong and concise language to communicate your skills and accomplishments.
      • Do not use personal pronouns: “I,” “me,” “my,” “our.”
      • Use professional language. Remove slang or localized terminology.
      • Shorten long and complex sentences. Leave out extraneous information.
      • Check grammar and spelling.
      • Beware of red flags.
      • Avoid other common mistakes.
      © 2009 LaunchPad Careers, Inc.
    • 42. Resume Checklist
      • Do you have a “hub” resume cataloging all of your marketable skills and experience?
      • Is your resume targeted to a specific job position?
      • Do you address the needs of the employer over your needs?
      • Does your resume sell your personal brand? Do you demonstrate where you can add value?
      • Does your resume include sufficient contact information including full name, address, phone number (cell phone number is ideal), and email?
      © 2009 LaunchPad Careers, Inc.
    • 43. Checklist Continued
      • Does the experience you listed support the claims you made in your summary and objective?
      • Does your resume include 10-20 keyword “tags” and strong action words?
      • Does your resume focus on results, tasks, and accomplishments?
      • Are your strengths highlighted early, prominently, and frequently?
      • Is the language professional, concise, and specific?
      © 2009 LaunchPad Careers, Inc.
    • 44. Beware of Red Flags
      • Grammatical and spelling errors.
      • Too wordy or too much information.
      • Irrelevant experience.
      • False claims and over-embellishment.
      • Inconsistent work history or unexplained career gaps.
      • Email address is too provocative.
      © 2009 LaunchPad Careers, Inc.
    • 45. Any Questions? © 2009 LaunchPad Careers, Inc.

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