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A New Way to Market                           :-)              A Three-Step Program for Saving &                Growing Yo...
Did you know there are 1,900                   people searching the term                   ‘cedar creek lake real estate’ ...
Is your business easy             to find online?Tuesday, May 24, 2011
Are you active in all the places                   where your target customers                   hang out online?Tuesday, ...
Why not?Tuesday, May 24, 2011
Truth:          Marketing          has shifted          from a          one-way          broadcast to          a multi-poi...
97% of consumers use                      online searches when                    researching products or                 ...
78% of consumers                            trust peer                        recommendationsTuesday, May 24, 2011
Only 14% trust adsTuesday, May 24, 2011
And 25% of people                        “Liked” a Facebook                        page because they                      ...
The new               “word of mouth”               is online social               media like               Facebook      ...
Facebook and Twitter have               700,000,000 members               combinedTuesday, May 24, 2011
Those members                 seek and make                 recommendations                 for products,                 ...
The fastest growing             demographic among Facebook             users is...             35 to 65             year-o...
How do we engage our target             market?             We craft posts!Tuesday, May 24, 2011
6 Ways to craft posts.                        1. Personal Touch                        2. Social Proof                    ...
The key is consistency.                        Post at 8am, 12pm and 7pm                        Monday - SundayTuesday, Ma...
YouTube is                        now the                        second                        largest                    ...
YouTube gets >300,000,000                    visitors a month who watch                    more than 2,000,000,000        ...
According to ComScore,                    YouTube has 50% more                    searches than Yahoo! and                ...
People go there to look for                        videos to answer their questions,                        show them how ...
There are more than                        200,000,000 blogsTuesday, May 24, 2011
People are         more likely to         visit blogs that align         with their interests because blogs         are no...
Whether you know it or not,             your prospects & customers               are using social mediaTuesday, May 24, 2011
91% of Americans                          have mobile                            phonesTuesday, May 24, 2011
20% of them                   (about 45 million people)                   have phones with                   Internet capa...
152 billion mobile text                        messages are sent                        each monthTuesday, May 24, 2011
90% of text messages are                  read within one minute of                            receiptTuesday, May 24, 2011
Do you have a plan for using             mobile phone marketing for             your business?Tuesday, May 24, 2011
Are you still spending money          on Yellow Pages, Newspaper          inserts & other old-school          media?Tuesda...
24 of the 25                        largest newspapers                                experienced                         ...
Why are the Yellow Pages like             Nursing Homes?Tuesday, May 24, 2011
They’re shockingly expensive,                  few people under 70 use them,                  and many who do are a little...
According to Yahoo!                        92% of all business searchers                        start looking online, eith...
Marketing online isn’t an                      option anymore —                        it’s a requirementTuesday, May 24, ...
It’s where your         prospects &         customers are         searching to find         businesses they can         tr...
Marketing online is no longer                    just about having a Web site                        where people come to ...
It’s about going where                        they are online and                        setting-up tables in             ...
Good news:                          Only 26%                               of small                             businesses...
There is still time to get          established before it’s too lateTuesday, May 24, 2011
How?Tuesday, May 24, 2011
Three steps:                        Get out there and                        get found                        Engage      ...
Get out there & get                                found                        Google is important but there are         ...
Get out there & get                              found                                    But it’s not                    ...
Get out there & get                              found                                    Internet                        ...
Get out there & get                              found                                    There’s a                       ...
Get out there & get                              found                                    If you’re not                   ...
Engage                        Once you get found,                         engage with your                         prospec...
Engage                         Get them to follow                        you on Twitter, friend                        you...
Engage                            Then start offering                        more insightful information,                 ...
Engage                        Build relationships                          Earn their trust                        Earn th...
Follow Up                         Continue to                         engage & follow upTuesday, May 24, 2011
Follow Up                          Continue to                          provide valuable                          informat...
Follow Up                          It costs 6 to 7 times                          less to get an                          ...
Follow Up                          The quickest way to                          start mobile                          mark...
Recap:                        Get out there and get                        found                        Engage            ...
What are the keys                        to a successful                        online marketing                        pr...
Get started right nowTuesday, May 24, 2011
Build your program             incrementally to             control costsTuesday, May 24, 2011
Integrate all the                        elements so                        they amplify                        each other...
Do it with zero                        extra work on                        your partTuesday, May 24, 2011
That’s where I                        come in.Tuesday, May 24, 2011
Step one:                   Get out there & get foundTuesday, May 24, 2011
Your Custom Web Presence                                    or                        Strategic Video Positioning         ...
Create a specially optimized mini-                        Website to build your personal brand                        Crea...
Custom Website $750                        20 Videos and Fully                        Optimized YouTube                   ...
Custom Website $500                        20 Videos and Fully                        Optimized YouTube $500              ...
Let’s get started right nowTuesday, May 24, 2011
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3 Steps for Internet Marketing

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Transcript of "3 Steps for Internet Marketing"

  1. 1. A New Way to Market :-) A Three-Step Program for Saving & Growing Your Business in This Crazy EconomyTuesday, May 24, 2011
  2. 2. Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?Tuesday, May 24, 2011
  3. 3. Is your business easy to find online?Tuesday, May 24, 2011
  4. 4. Are you active in all the places where your target customers hang out online?Tuesday, May 24, 2011
  5. 5. Why not?Tuesday, May 24, 2011
  6. 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversationTuesday, May 24, 2011
  7. 7. 97% of consumers use online searches when researching products or servicesTuesday, May 24, 2011
  8. 8. 78% of consumers trust peer recommendationsTuesday, May 24, 2011
  9. 9. Only 14% trust adsTuesday, May 24, 2011
  10. 10. And 25% of people “Liked” a Facebook page because they wanted a Special or DiscountTuesday, May 24, 2011
  11. 11. The new “word of mouth” is online social media like Facebook and TwitterTuesday, May 24, 2011
  12. 12. Facebook and Twitter have 700,000,000 members combinedTuesday, May 24, 2011
  13. 13. Those members seek and make recommendations for products, services & experiences for friends & followersTuesday, May 24, 2011
  14. 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old womenTuesday, May 24, 2011
  15. 15. How do we engage our target market? We craft posts!Tuesday, May 24, 2011
  16. 16. 6 Ways to craft posts. 1. Personal Touch 2. Social Proof 3. Obvious Offer 4. Something to Search 5. Value Add 6. The QuestionTuesday, May 24, 2011
  17. 17. The key is consistency. Post at 8am, 12pm and 7pm Monday - SundayTuesday, May 24, 2011
  18. 18. YouTube is now the second largest search engineTuesday, May 24, 2011
  19. 19. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videosTuesday, May 24, 2011
  20. 20. According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.Tuesday, May 24, 2011
  21. 21. People go there to look for videos to answer their questions, show them how to do something, or review a product or businessTuesday, May 24, 2011
  22. 22. There are more than 200,000,000 blogsTuesday, May 24, 2011
  23. 23. People are more likely to visit blogs that align with their interests because blogs are non-selling environmentsTuesday, May 24, 2011
  24. 24. Whether you know it or not, your prospects & customers are using social mediaTuesday, May 24, 2011
  25. 25. 91% of Americans have mobile phonesTuesday, May 24, 2011
  26. 26. 20% of them (about 45 million people) have phones with Internet capabilityTuesday, May 24, 2011
  27. 27. 152 billion mobile text messages are sent each monthTuesday, May 24, 2011
  28. 28. 90% of text messages are read within one minute of receiptTuesday, May 24, 2011
  29. 29. Do you have a plan for using mobile phone marketing for your business?Tuesday, May 24, 2011
  30. 30. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?Tuesday, May 24, 2011
  31. 31. 24 of the 25 largest newspapers experienced record declines in circulation in the past yearTuesday, May 24, 2011
  32. 32. Why are the Yellow Pages like Nursing Homes?Tuesday, May 24, 2011
  33. 33. They’re shockingly expensive, few people under 70 use them, and many who do are a little out of itTuesday, May 24, 2011
  34. 34. According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phonesTuesday, May 24, 2011
  35. 35. Marketing online isn’t an option anymore — it’s a requirementTuesday, May 24, 2011
  36. 36. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solvedTuesday, May 24, 2011
  37. 37. Marketing online is no longer just about having a Web site where people come to find your businessTuesday, May 24, 2011
  38. 38. It’s about going where they are online and setting-up tables in those locationsTuesday, May 24, 2011
  39. 39. Good news: Only 26% of small businesses have invested any time or effort in marketing onlineTuesday, May 24, 2011
  40. 40. There is still time to get established before it’s too lateTuesday, May 24, 2011
  41. 41. How?Tuesday, May 24, 2011
  42. 42. Three steps: Get out there and get found Engage Follow upTuesday, May 24, 2011
  43. 43. Get out there & get found Google is important but there are about 50 other key places you need to get foundTuesday, May 24, 2011
  44. 44. Get out there & get found But it’s not “set and forget.” You need to stay freshTuesday, May 24, 2011
  45. 45. Get out there & get found Internet search engines, directories & social media are like big grocery storesTuesday, May 24, 2011
  46. 46. Get out there & get found There’s a “sell by” date on almost every piece of information out thereTuesday, May 24, 2011
  47. 47. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked offTuesday, May 24, 2011
  48. 48. Engage Once you get found, engage with your prospects on their terms.Tuesday, May 24, 2011
  49. 49. Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channelTuesday, May 24, 2011
  50. 50. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…Tuesday, May 24, 2011
  51. 51. Engage Build relationships Earn their trust Earn their businessTuesday, May 24, 2011
  52. 52. Follow Up Continue to engage & follow upTuesday, May 24, 2011
  53. 53. Follow Up Continue to provide valuable information Continue to make offersTuesday, May 24, 2011
  54. 54. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from youTuesday, May 24, 2011
  55. 55. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messagesTuesday, May 24, 2011
  56. 56. Recap: Get out there and get found Engage Follow upTuesday, May 24, 2011
  57. 57. What are the keys to a successful online marketing program for your business?Tuesday, May 24, 2011
  58. 58. Get started right nowTuesday, May 24, 2011
  59. 59. Build your program incrementally to control costsTuesday, May 24, 2011
  60. 60. Integrate all the elements so they amplify each other— search engines, video, social media, mobile marketingTuesday, May 24, 2011
  61. 61. Do it with zero extra work on your partTuesday, May 24, 2011
  62. 62. That’s where I come in.Tuesday, May 24, 2011
  63. 63. Step one: Get out there & get foundTuesday, May 24, 2011
  64. 64. Your Custom Web Presence or Strategic Video Positioning or Custom Facebook WelcomeTuesday, May 24, 2011
  65. 65. Create a specially optimized mini- Website to build your personal brand Create videos to establish you as an expert within your industry Create a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of ActionTuesday, May 24, 2011
  66. 66. Custom Website $750 20 Videos and Fully Optimized YouTube $1,500 The Perfect Facebook Page $300Tuesday, May 24, 2011
  67. 67. Custom Website $500 20 Videos and Fully Optimized YouTube $500 The Perfect Facebook Page $300 Today Only $1,000Tuesday, May 24, 2011
  68. 68. Let’s get started right nowTuesday, May 24, 2011
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