3 Steps for Internet Marketing
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3 Steps for Internet Marketing

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3 Steps for Internet Marketing Presentation Transcript

  • 1. A New Way to Market :-) A Three-Step Program for Saving & Growing Your Business in This Crazy EconomyTuesday, May 24, 2011
  • 2. Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?Tuesday, May 24, 2011
  • 3. Is your business easy to find online?Tuesday, May 24, 2011
  • 4. Are you active in all the places where your target customers hang out online?Tuesday, May 24, 2011
  • 5. Why not?Tuesday, May 24, 2011
  • 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversationTuesday, May 24, 2011
  • 7. 97% of consumers use online searches when researching products or servicesTuesday, May 24, 2011
  • 8. 78% of consumers trust peer recommendationsTuesday, May 24, 2011
  • 9. Only 14% trust adsTuesday, May 24, 2011
  • 10. And 25% of people “Liked” a Facebook page because they wanted a Special or DiscountTuesday, May 24, 2011
  • 11. The new “word of mouth” is online social media like Facebook and TwitterTuesday, May 24, 2011
  • 12. Facebook and Twitter have 700,000,000 members combinedTuesday, May 24, 2011
  • 13. Those members seek and make recommendations for products, services & experiences for friends & followersTuesday, May 24, 2011
  • 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old womenTuesday, May 24, 2011
  • 15. How do we engage our target market? We craft posts!Tuesday, May 24, 2011
  • 16. 6 Ways to craft posts. 1. Personal Touch 2. Social Proof 3. Obvious Offer 4. Something to Search 5. Value Add 6. The QuestionTuesday, May 24, 2011
  • 17. The key is consistency. Post at 8am, 12pm and 7pm Monday - SundayTuesday, May 24, 2011
  • 18. YouTube is now the second largest search engineTuesday, May 24, 2011
  • 19. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videosTuesday, May 24, 2011
  • 20. According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.Tuesday, May 24, 2011
  • 21. People go there to look for videos to answer their questions, show them how to do something, or review a product or businessTuesday, May 24, 2011
  • 22. There are more than 200,000,000 blogsTuesday, May 24, 2011
  • 23. People are more likely to visit blogs that align with their interests because blogs are non-selling environmentsTuesday, May 24, 2011
  • 24. Whether you know it or not, your prospects & customers are using social mediaTuesday, May 24, 2011
  • 25. 91% of Americans have mobile phonesTuesday, May 24, 2011
  • 26. 20% of them (about 45 million people) have phones with Internet capabilityTuesday, May 24, 2011
  • 27. 152 billion mobile text messages are sent each monthTuesday, May 24, 2011
  • 28. 90% of text messages are read within one minute of receiptTuesday, May 24, 2011
  • 29. Do you have a plan for using mobile phone marketing for your business?Tuesday, May 24, 2011
  • 30. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?Tuesday, May 24, 2011
  • 31. 24 of the 25 largest newspapers experienced record declines in circulation in the past yearTuesday, May 24, 2011
  • 32. Why are the Yellow Pages like Nursing Homes?Tuesday, May 24, 2011
  • 33. They’re shockingly expensive, few people under 70 use them, and many who do are a little out of itTuesday, May 24, 2011
  • 34. According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phonesTuesday, May 24, 2011
  • 35. Marketing online isn’t an option anymore — it’s a requirementTuesday, May 24, 2011
  • 36. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solvedTuesday, May 24, 2011
  • 37. Marketing online is no longer just about having a Web site where people come to find your businessTuesday, May 24, 2011
  • 38. It’s about going where they are online and setting-up tables in those locationsTuesday, May 24, 2011
  • 39. Good news: Only 26% of small businesses have invested any time or effort in marketing onlineTuesday, May 24, 2011
  • 40. There is still time to get established before it’s too lateTuesday, May 24, 2011
  • 41. How?Tuesday, May 24, 2011
  • 42. Three steps: Get out there and get found Engage Follow upTuesday, May 24, 2011
  • 43. Get out there & get found Google is important but there are about 50 other key places you need to get foundTuesday, May 24, 2011
  • 44. Get out there & get found But it’s not “set and forget.” You need to stay freshTuesday, May 24, 2011
  • 45. Get out there & get found Internet search engines, directories & social media are like big grocery storesTuesday, May 24, 2011
  • 46. Get out there & get found There’s a “sell by” date on almost every piece of information out thereTuesday, May 24, 2011
  • 47. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked offTuesday, May 24, 2011
  • 48. Engage Once you get found, engage with your prospects on their terms.Tuesday, May 24, 2011
  • 49. Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channelTuesday, May 24, 2011
  • 50. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…Tuesday, May 24, 2011
  • 51. Engage Build relationships Earn their trust Earn their businessTuesday, May 24, 2011
  • 52. Follow Up Continue to engage & follow upTuesday, May 24, 2011
  • 53. Follow Up Continue to provide valuable information Continue to make offersTuesday, May 24, 2011
  • 54. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from youTuesday, May 24, 2011
  • 55. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messagesTuesday, May 24, 2011
  • 56. Recap: Get out there and get found Engage Follow upTuesday, May 24, 2011
  • 57. What are the keys to a successful online marketing program for your business?Tuesday, May 24, 2011
  • 58. Get started right nowTuesday, May 24, 2011
  • 59. Build your program incrementally to control costsTuesday, May 24, 2011
  • 60. Integrate all the elements so they amplify each other— search engines, video, social media, mobile marketingTuesday, May 24, 2011
  • 61. Do it with zero extra work on your partTuesday, May 24, 2011
  • 62. That’s where I come in.Tuesday, May 24, 2011
  • 63. Step one: Get out there & get foundTuesday, May 24, 2011
  • 64. Your Custom Web Presence or Strategic Video Positioning or Custom Facebook WelcomeTuesday, May 24, 2011
  • 65. Create a specially optimized mini- Website to build your personal brand Create videos to establish you as an expert within your industry Create a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of ActionTuesday, May 24, 2011
  • 66. Custom Website $750 20 Videos and Fully Optimized YouTube $1,500 The Perfect Facebook Page $300Tuesday, May 24, 2011
  • 67. Custom Website $500 20 Videos and Fully Optimized YouTube $500 The Perfect Facebook Page $300 Today Only $1,000Tuesday, May 24, 2011
  • 68. Let’s get started right nowTuesday, May 24, 2011