3 Steps for Internet Marketing

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3 Steps for Internet Marketing

  1. 1. A New Way to Market :-) A Three-Step Program for Saving & Growing Your Business in This Crazy EconomyTuesday, May 24, 2011
  2. 2. Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?Tuesday, May 24, 2011
  3. 3. Is your business easy to find online?Tuesday, May 24, 2011
  4. 4. Are you active in all the places where your target customers hang out online?Tuesday, May 24, 2011
  5. 5. Why not?Tuesday, May 24, 2011
  6. 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversationTuesday, May 24, 2011
  7. 7. 97% of consumers use online searches when researching products or servicesTuesday, May 24, 2011
  8. 8. 78% of consumers trust peer recommendationsTuesday, May 24, 2011
  9. 9. Only 14% trust adsTuesday, May 24, 2011
  10. 10. And 25% of people “Liked” a Facebook page because they wanted a Special or DiscountTuesday, May 24, 2011
  11. 11. The new “word of mouth” is online social media like Facebook and TwitterTuesday, May 24, 2011
  12. 12. Facebook and Twitter have 700,000,000 members combinedTuesday, May 24, 2011
  13. 13. Those members seek and make recommendations for products, services & experiences for friends & followersTuesday, May 24, 2011
  14. 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old womenTuesday, May 24, 2011
  15. 15. How do we engage our target market? We craft posts!Tuesday, May 24, 2011
  16. 16. 6 Ways to craft posts. 1. Personal Touch 2. Social Proof 3. Obvious Offer 4. Something to Search 5. Value Add 6. The QuestionTuesday, May 24, 2011
  17. 17. The key is consistency. Post at 8am, 12pm and 7pm Monday - SundayTuesday, May 24, 2011
  18. 18. YouTube is now the second largest search engineTuesday, May 24, 2011
  19. 19. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videosTuesday, May 24, 2011
  20. 20. According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.Tuesday, May 24, 2011
  21. 21. People go there to look for videos to answer their questions, show them how to do something, or review a product or businessTuesday, May 24, 2011
  22. 22. There are more than 200,000,000 blogsTuesday, May 24, 2011
  23. 23. People are more likely to visit blogs that align with their interests because blogs are non-selling environmentsTuesday, May 24, 2011
  24. 24. Whether you know it or not, your prospects & customers are using social mediaTuesday, May 24, 2011
  25. 25. 91% of Americans have mobile phonesTuesday, May 24, 2011
  26. 26. 20% of them (about 45 million people) have phones with Internet capabilityTuesday, May 24, 2011
  27. 27. 152 billion mobile text messages are sent each monthTuesday, May 24, 2011
  28. 28. 90% of text messages are read within one minute of receiptTuesday, May 24, 2011
  29. 29. Do you have a plan for using mobile phone marketing for your business?Tuesday, May 24, 2011
  30. 30. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?Tuesday, May 24, 2011
  31. 31. 24 of the 25 largest newspapers experienced record declines in circulation in the past yearTuesday, May 24, 2011
  32. 32. Why are the Yellow Pages like Nursing Homes?Tuesday, May 24, 2011
  33. 33. They’re shockingly expensive, few people under 70 use them, and many who do are a little out of itTuesday, May 24, 2011
  34. 34. According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phonesTuesday, May 24, 2011
  35. 35. Marketing online isn’t an option anymore — it’s a requirementTuesday, May 24, 2011
  36. 36. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solvedTuesday, May 24, 2011
  37. 37. Marketing online is no longer just about having a Web site where people come to find your businessTuesday, May 24, 2011
  38. 38. It’s about going where they are online and setting-up tables in those locationsTuesday, May 24, 2011
  39. 39. Good news: Only 26% of small businesses have invested any time or effort in marketing onlineTuesday, May 24, 2011
  40. 40. There is still time to get established before it’s too lateTuesday, May 24, 2011
  41. 41. How?Tuesday, May 24, 2011
  42. 42. Three steps: Get out there and get found Engage Follow upTuesday, May 24, 2011
  43. 43. Get out there & get found Google is important but there are about 50 other key places you need to get foundTuesday, May 24, 2011
  44. 44. Get out there & get found But it’s not “set and forget.” You need to stay freshTuesday, May 24, 2011
  45. 45. Get out there & get found Internet search engines, directories & social media are like big grocery storesTuesday, May 24, 2011
  46. 46. Get out there & get found There’s a “sell by” date on almost every piece of information out thereTuesday, May 24, 2011
  47. 47. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked offTuesday, May 24, 2011
  48. 48. Engage Once you get found, engage with your prospects on their terms.Tuesday, May 24, 2011
  49. 49. Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channelTuesday, May 24, 2011
  50. 50. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…Tuesday, May 24, 2011
  51. 51. Engage Build relationships Earn their trust Earn their businessTuesday, May 24, 2011
  52. 52. Follow Up Continue to engage & follow upTuesday, May 24, 2011
  53. 53. Follow Up Continue to provide valuable information Continue to make offersTuesday, May 24, 2011
  54. 54. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from youTuesday, May 24, 2011
  55. 55. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messagesTuesday, May 24, 2011
  56. 56. Recap: Get out there and get found Engage Follow upTuesday, May 24, 2011
  57. 57. What are the keys to a successful online marketing program for your business?Tuesday, May 24, 2011
  58. 58. Get started right nowTuesday, May 24, 2011
  59. 59. Build your program incrementally to control costsTuesday, May 24, 2011
  60. 60. Integrate all the elements so they amplify each other— search engines, video, social media, mobile marketingTuesday, May 24, 2011
  61. 61. Do it with zero extra work on your partTuesday, May 24, 2011
  62. 62. That’s where I come in.Tuesday, May 24, 2011
  63. 63. Step one: Get out there & get foundTuesday, May 24, 2011
  64. 64. Your Custom Web Presence or Strategic Video Positioning or Custom Facebook WelcomeTuesday, May 24, 2011
  65. 65. Create a specially optimized mini- Website to build your personal brand Create videos to establish you as an expert within your industry Create a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of ActionTuesday, May 24, 2011
  66. 66. Custom Website $750 20 Videos and Fully Optimized YouTube $1,500 The Perfect Facebook Page $300Tuesday, May 24, 2011
  67. 67. Custom Website $500 20 Videos and Fully Optimized YouTube $500 The Perfect Facebook Page $300 Today Only $1,000Tuesday, May 24, 2011
  68. 68. Let’s get started right nowTuesday, May 24, 2011

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