3 Steps for Internet Marketing

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  • 3 Steps for Internet Marketing

    1. 1. A New Way to Market :-)A Three-Step Program for Saving & Growing Your Business in This Crazy Economy
    2. 2. Did you know there are 1,900people searching the term‘cedar creek lake real estate’and another 1,000 peoplesearching ‘cedar creek realty’?
    3. 3. Is your business easyto find online?
    4. 4. Are you active in all the placeswhere your target customershang out online?
    5. 5. Why not?
    6. 6. Truth:Marketinghas shiftedfrom aone-waybroadcast toa multi-pointconversation
    7. 7. 97% of consumers use online searches whenresearching products or services
    8. 8. 78% of consumers trust peerrecommendations
    9. 9. Only 14% trust ads
    10. 10. And 25% of people“Liked” a Facebookpage because theywanted a Special or Discount
    11. 11. The new“word of mouth”is online socialmedia likeFacebookandTwitter
    12. 12. Facebook and Twitter have700,000,000 memberscombined
    13. 13. Those membersseek and makerecommendationsfor products,services &experiencesfor friends &followers
    14. 14. The fastest growingdemographic among Facebookusers is...35 to 65year-old women
    15. 15. How do we engage our targetmarket?We craft posts!
    16. 16. 6 Ways to craft posts.1. Personal Touch2. Social Proof3. Obvious Offer4. Something to Search5. Value Add6. The Question
    17. 17. The key is consistency.Post at 8am, 12pm and 7pmMonday - Sunday
    18. 18. YouTube isnow thesecondlargestsearch engine
    19. 19. YouTube gets >300,000,000visitors a month who watchmore than 2,000,000,000videos
    20. 20. According to ComScore,YouTube has 50% moresearches than Yahoo! and180% more searches thanBing.
    21. 21. People go there to look forvideos to answer their questions,show them how to do something, or review a product or business
    22. 22. There are more than200,000,000 blogs
    23. 23. People aremore likely tovisit blogs that alignwith their interests because blogsare non-selling environments
    24. 24. Whether you know it or not,your prospects & customers are using social media
    25. 25. 91% of Americans have mobile phones
    26. 26. 20% of them(about 45 million people)have phones withInternet capability
    27. 27. 152 billion mobile textmessages are senteach month
    28. 28. 90% of text messages areread within one minute of receipt
    29. 29. Do you have a plan for usingmobile phone marketing foryour business?
    30. 30. Are you still spending moneyon Yellow Pages, Newspaperinserts & other old-schoolmedia?
    31. 31. 24 of the 25largest newspapers experienced record declines in circulation in the past year
    32. 32. Why are the Yellow Pages likeNursing Homes?
    33. 33. They’re shockingly expensive,few people under 70 use them,and many who do are a littleout of it
    34. 34. According to Yahoo!92% of all business searchersstart looking online, either athome or on their mobilephones
    35. 35. Marketing online isn’t an option anymore — it’s a requirement
    36. 36. It’s where yourprospects &customers aresearching to findbusinesses they cantrust to buy productsor services or get theirproblems solved
    37. 37. Marketing online is no longerjust about having a Web site where people come to find your business
    38. 38. It’s about going wherethey are online andsetting-up tables inthose locations
    39. 39. Good news: Only 26% of small businesses have investedany time or effort in marketing online
    40. 40. There is still time to getestablished before it’s too late
    41. 41. How?
    42. 42. Three steps:Get out there andget foundEngageFollow up
    43. 43. Get out there & get foundGoogle is important but there areabout 50 other key places you needto get found
    44. 44. Get out there & get found But it’s not “set and forget.” You need to stay fresh
    45. 45. Get out there & get found Internet search engines, directories & social media are like big grocery stores
    46. 46. Get out there & get found There’s a “sell by” date on almost every piece of information out there
    47. 47. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked off
    48. 48. EngageOnce you get found, engage with your prospects on their terms.
    49. 49. Engage Get them to followyou on Twitter, friendyou on Facebook or subscribe to your YouTube channel
    50. 50. Engage Then start offeringmore insightful information, expert perspective, recommendations, news, coupons, membership privileges…
    51. 51. EngageBuild relationships Earn their trustEarn their business
    52. 52. Follow Up Continue to engage & follow up
    53. 53. Follow Up Continue to provide valuable information Continue to make offers
    54. 54. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
    55. 55. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messages
    56. 56. Recap:Get out there and getfoundEngageFollow up
    57. 57. What are the keysto a successfulonline marketingprogramfor your business?
    58. 58. Get started right now
    59. 59. Build your programincrementally tocontrol costs
    60. 60. Integrate all theelements sothey amplifyeach other—search engines,video, socialmedia, mobilemarketing
    61. 61. Do it with zeroextra work onyour part
    62. 62. That’s where Icome in.
    63. 63. Step one:Get out there & get found
    64. 64. Your Custom Web Presence orStrategic Video Positioning orCustom Facebook Welcome
    65. 65. Create a specially optimized mini-Website to build your personal brandCreate videos to establish you as anexpert within your industryCreate a professional FacebookBusiness Page to increase your “Likes”with a Strategic Day-to-Day Plan ofAction
    66. 66. Custom Website $75020 Videos and FullyOptimized YouTube$1,500The Perfect FacebookPage $300
    67. 67. Custom Website $50020 Videos and FullyOptimized YouTube $500The Perfect FacebookPage $300 Today Only $1,000
    68. 68. Let’s get started right now

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