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Bmw

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  • 1. A Case Study On BMW By Ankish jain
  • 2.  3 Series  5 Series  7 Series  X Series  M Sereis
  • 3.  Ahemdabad  Bangalore  Chennai  Coimbatore  Chandigarh  Delhi  Hyedrabad  Jaipur  Indore  Kochi  Kolkata  Mumbai  Pune
  • 4. 3 Series 5 Series 7 Series X Series M Series V4 V6 V6/8 V4/6/8 V4/6/8 Price : Rs 26- 30 lakhs Price : Rs 37- 43 lakhs Price Rs :75- 124 lakhs Price Rs: 27- 130 lakhs Price Rs: 74- 131 lakhs
  • 5.  Grand Prix.  Car Rally.  Brand Ambassadors.  Advertisement.
  • 6.  Demographic Segmentation Income , Occupation-Middle &Top level Management Individuals ,Entrepreneurs  Psychographic Segmentation High on life style & Social Prestige  Geographic Segmentation Metros And 2nd tier cities
  • 7.  Differentiated Market  Focus on Higher Income group  Desire to buy high Speed Cars
  • 8. “Drive Power And Experience The Difference “
  • 9. 1) Mercedes-Benz Maybach 6) Bentley Continental Flying Spur 2) Bentley Azure 7) Porsche Carrera GT 3) Rolls Royce Phantom 8) Mercedes S-Class 4) Lamborghini Murcielago 9) BMW 7 Series 5) Bentley Arnage 10) Audi A8
  • 10. STRENGTHS •Diverse ranges of Products •World's leading Premium Quality Automobile Manufacturer •BrandAwareness WEAKNESSES •Perception of High Prices •Environmental issues: Pollutions •Buyer sophistication and knowledge •Substitute products or technologies OPPORTUNITIES •New Products •Customers demand change to more comfortable and relevantly cheap cars •Diversification •NewTechnologies in Automobiles THREATS •New & existing competition •Volatility in Price of Fuel •Economic recession •Market shift to globalisation •Extremely high competition for customers and resources
  • 11.  Car Club.  Showroom Festivals.  Pick N Drop Service in Different City.  Advertisement in different forms.  New Eco Friendly Models.

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