Advertising and Marketing In Social Network Services Towards the Community Marketing Author: Javier Reyes

Index Web evolution Services/Tools of Social Network Services Platforms Virtual Communities

Web evolution WEB 1.0 The big spider net WEB 2.0 The collaborative Web WEB 3.0 The semantic Web Social Networks Social WebTop

WEB 1.0 The big spider net

WEB 2.0 The collaborative Web Blogs Wikis Social tagging RSS Widgets Web Applications

WEB 2.0: Web applications From Desktop to WebTop

Problems of Web 2.0 Do I have to subscribe me again?

Social Networks The human Web

Six degrees of separation It’s a small world!

The wisdom of crowds Group decisions are better as any individual decision ¿How much does a cow weigh?

Social Network Services Plaforms 29,918,788 67,447,996 unique visitors 04/2008

5,17% 4,98% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% Dec 05 Feb 06 Apr 06 Jun 06 Aug 06 Oct 06 Dec 06 Feb 07 Apr 07 Jun 07 Aug 07 Oct 07 Social Networks Email services Traffic in UK: Social Networks vs. Email services

2002 2003 2004 Q4 2008 My Space Facebook Friendster 200 Million Facebook vs MySpace

Services/Tools Of Social Network Services Platforms

Social Network Services All services under one roof

Social Web Applications

Social Ads Targeting the consumer

Polls Select your target

Notifictions and Invitations Viral Marketing Pass it on!…

Virtual Communities Inside Social Network Services

¿What is a Virtual Community? A social system (A living organism) A subject-matter related communication space A conjunction of related communicative occurrences Communication based on an technological infrastructure (For instance WWW, handsets and email) The communication is the process that constitutes a social system (community)

A social system (A living organism)

A subject-matter related communication space

A conjunction of related communicative occurrences

Communication based on an technological infrastructure (For instance WWW, handsets and email)

The communication is the process that constitutes a social system (community)

Communities inside Social Networks

Creating Global User Communities with six jumps -Social Marketing Platform (SMP)

Social Shopping ¿Who inspires most trust? 83% Friends opinion 75% Press article or TV 69% Website of product or service 63% Expert’s opinion 60% clients opinion on website of product or service

Social Shopping Buy Comment Ask opinion

Jump into the Social Networks Be only one on the Internet or be unique within the Social Networks

Thank you! Contact Andreas Jaffke +34637888621 [email_address] http://www.sixjumps.com six jumps