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Chapters 39 & 40

Chapters 39 & 40

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  • 1. CMST 2CC3 DEVELOPMENTS IN HUMAN COMMUNICATION: PAST AND PRESENT Crowley & Heyer Chapters 39 & 40
  • 2. Chapter 39: The Control Revolution
  • 3. The Control Revolution
    • A societal transformation that was spreading throughout the United States, England, France, and Germany during the 19th Century
    • Represented the beginning of a restoration of the economic and political control that was lost during the Industrial Revolution
  • 4.
    • Max Weber (1864-1920)
    • German sociologist and political economist
    • Weber used bureaucracy as the critical method for control of the societal forces
    • Bureaucracy: a system of government consisting of many levels in which tasks, responsibilities, and authority are delegated among individuals, offices, or departments- and they are held together by a central administration
    The Control Revolution
  • 5. The Control Revolution
    • After World War II, Weber’s reign over the Control Revolution with bureaucracy shifted and computer technology slowly replaced it
    • Social change had accelerated due to the new technologies that processed information
    • The computer became a control technology and was seen as a consequence of societal change
  • 6. The Control Revolution
    • Control (defined): - A purposive influence towards a predetermined goal - Influence of one agent over another - Purpose, influence directed towards a goal of the controlling agent
    • Concepts of Control: - Information Processing - Reciprocal Communication
  • 7. The Control Revolution
    • Information Processing: - Essential to all purposive activity - Involves the continual comparison of current states to future goals
    • Reciprocal Communication: - Two-way interaction between controller and controlled - Must occur not only to communicate influence from the former but to also communicate back the results (feedback)
  • 8. New Control Technology
      • To contain the control crisis new information processing and communication technologies were developed
      • Technologies developed in succession in 3 major areas: - Production - Distribution - Consumption of goods and services
      • Innovations in all areas are interrelated and developed together
  • 9. Production
      • Control of production was facilitated by the continuing organization and pre-processing of industrial operations
      • Machinery itself continued to develop and was controlled by new information-processing technologies
      • Industrial innovations such as: - James Watt’s steam governor (1788) - Pre-programmed open-loop controllers like the Jacquard loom (1801) - Interchangeable parts (after 1800) - Integration of production within factories (1820s and 1830s) - Henry Ford’s modern assembly line (after 1913)
  • 10. Distribution
      • New production technology created a mass production of goods that required new innovations in transportation technology to allow for control of distribution
      • Growing infrastructure of transportation depended on control of information processing and telecommunications
      • Co evolution of the railroad across the continent, the telegraph and the development of the postal service
  • 11. Distribution (II)
      • Railroad and telegraph evolved together in a “web of distribution and control” that bound the continent together
      • The co evolution of the railroad and telegraph allowed for the development of the postal service
      • The new infrastructure allowed an organizational system to emerge which helped alleviate the instability in national and world markets
  • 12. Demand & Consumption
      • Control also required communication about goods and services
      • First mechanism for communicating information to a national audience of consumers was power-driven, multiple rotary printing and mass mailing by rail
      • Postal service allowed for bulk mailings of publications
      • Control required the introduction of mass feedback technologies: market research was required to monitor consumer behaviour
  • 13. Private vs. Public Sectors
      • Almost all new information technologies developed in the private sector however the government did not ignore the potential of control
      • As corporate bureaucracy came to control increasingly wider markets its power was increasingly checked by state bureaucracy
      • Today the government uses the latest technologies of mass communication and market research to stimulate and control demand for governmental services
  • 14. The Information Society
    • The production and distribution of knowledge
    • Classifications of industry: - Education - Research & Development - Communications Media - Information Machines (e.g. Computers) - Information Services (e.g. Finance, Insurance, Real Estate)
  • 15.
    • Hypothesis: - The information society emerged in response to the 19th century crisis control
    • By 1960 the information sector is more than 40% of the U.S. Labour Force.
    • Today closer to 50%
    • The most important in social implications of the have been in the progressive convergence of all information technologies – mass media, telecommunications and computing, into a single infrastructure of control at the most macro level.
    • Vertical and Horizontal Integration
  • 16. Digitization
    • Increasing Digitization of Information will only perpetuate the need for further control. - Both over the information as well as the variables in play.
    • Digitization makes communication from people to machines, between machines and even from machines to people as easy as it is for face to face interactions.
    • Digitization promises to transform currently diverse forms of information into a generalized medium for processing and exchange by social systems.
    • Implications of digitization may be as profound for macrosociology as the institution of money was for macroeconomics.
  • 17. Chapter 40: The Social Shape of Electronics Main Idea This article assumes there is an intricate and symbiotic relationship between media and data collection/storing/analysis – speaks to two trajectories: development of modern media and development of computers
  • 18. Early Stages
    • August 19th, 1839 à daguerreotype process unveiled. This is the birth of photography and in a sense, technological visual media. Landscapes were very popular, and exposure times were compatible with human portraits. The result was a great leap in the quality of media.
    • In the same decade, Babbage begins designing “the analytical engine.” Most of the key features of the modern computer: Input into central memory/processing core that can be recalled and manipulated.  However, this machine was never physically reproduced
    • Result: Daguerreotype means massive leap in our ability to reproduce reality in a multitude of forms, while our ability to process, record and manipulate this information lags behind
  • 19.
    • “ Both media machines and computing machines were absolutely necessary for the functioning of modern mass societies. The ability to disseminate the same texts, images, and sounds to millions of citizens-thus assuring the same ideological beliefs- was as essential as the ability to keep track of their birth records, employment records, medical records, and police records.”
    • Computers = easy storage and dissemination of the hard data of peoples lives
    Early Stages (II)
  • 20. 1890’s
    • This is the crucial decade for the development of both media and computing. 
    • Media = Lumiere brothers use their “cinematography camera/projection hybrid” to bring the first moving picture films to audiences.
    • Computing = Hollreith Tabulator.  Example of US census bureau adopting the use of tabulating machines for the 1890 census, and opening the door for the use of “calculators” in all important industries (e.g. insurance)
  • 21. 20th Century – Media and Computing become entwined
    • Key year is 1936
    • The Turing Machine – operates by reading and writing numbers on an endless tape that was advanced each time data needed to be read, or to write the next result.
    • Interestingly, the word cinematograph means “writing movement” which ostensibly means that film media is essentially recording and storing data in material form. Basically saying that the Turing Machine and the process of cinematography are similar both in physical appearance and in terms of how they record/organize/process information
  • 22. Conclusion
    • Media and computer meet
    • Computers – computer can now perform complex visual tasks (manipulating images) and can even perform complex recognition and manipulation tasks with these images or groups of images. No longer a simple analytical engine, it becomes a “media synthesizer and manipulator”
    • Media – “ all existing media are translated into numerical data accessible to the computer. The result: Graphics, moving images, sounds, shapes, spaces and texts become computable…can be manipulated into simple sets of computer data. Media + Computers = new media
  • 23. Discussion questions
    • What current professions are based on using this type of technology?
    • The internet is a form of mass communication, what would happen if this was removed and we were left with computers to process data?