• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Look Good When You're Googled

Look Good When You're Googled



Tips for academics on how to create and optimize one's personal digital identity.

Tips for academics on how to create and optimize one's personal digital identity.



Total Views
Views on SlideShare
Embed Views



1 Embed 12

https://twitter.com 12


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Look Good When You're Googled Look Good When You're Googled Presentation Transcript

    • Look GoodWhenYou're Googled: Creating and Optimizing Your Digital Identity 2014 ACRL New England Chapter Annual Conference Amanda Izenstark Reference & Instructional Design Librarian University of Rhode Island @znstrk #acrlnec2014
    • Why does this matter? You will be Googled (or Bing-ed, or DuckDuckGo-ed…) Why make it hard for your audience to find you?
    • How do you look online?
    • Things to Consider • Is it easy to find yourself? • Are you satisfied with what you see? • How easy is it to find your contact information?
    • Grab your device – let’s check! • Google & Google Image Search • Bing • DuckDuckGo
    • What did you find? • Is it easy to find the real you? • Are you satisfied with what you saw? • How easy was it to find your contact information?
    • CreatingYour Digital Identity
    • First, do no harm...
    • Hughes, M. (2013). US teacher suspended after racy Twitter photos - Telegraph. Retrieved from http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9841119/US-teacher-suspended- after-racy-Twitter-photos.html
    • So when folks Google her? https://www.google.com/ #q=carly+mckinney
    • Maybe that’s a bit much…
    • ConsiderThis
    • Retrieved fromTwitter, 29 April 2014
    • Retrieved fromTwitter, 29 April 2014
    • Retrieved fromTwitter, 29 April 2014
    • ButYou’re Not a Robot
    • Retrieved fromTwitter, 7 May 2014
    • What to do?
    • SomeTips
    • From Gradhacker • Develop a personal brand –Same picture, same name, everywhere • “Be professional, be personable” ManageYour Digital Identity - http://www.insidehighered.com/blogs/gradhac ker/manage-your-digital-identity
    • Provide More than Facebook
    • EnhanceYour Image: Social Networks Twitter • Find & follow colleagues, classmates, committee members, etc. SlideShare, Prezi • Upload presentations, share them with colleagues around the world. • Embed presentations in other tools. LinkedIn • Professional social network. • Link to SlideShare,Twitter, others
    • Hands On Start a LinkedInAccount • www.linkedin.com Already have an account? • Log in – www.linkedin.com • Find someone at your table to connect with! Recommendation: Don’t have LinkedIn import your contacts.That can be kind of creepy.
    • EnhanceYour Image: AcademicTools Google considers these important, and prioritizes these in search engine results.
    • Google Scholar Citations • Connects you to your work in Google Scholar (including materials in your institutional repository) • Verified through your academic email address • Easily export your citations to a citation manager
    • Academic Social Networks These allow you to find, follow, and sometimes read papers from other researchers. • Academia.edu • ResearchGate
    • Social Media Data and More ImpactStory • Profile aggregates SlideShare views, citations, mentions in social media, etc.
    • Citation Managers with a SocialTwist Zotero • Make your profile and library public? Mendeley • Has groups to join and follow
    • Hands On
    • Set up a Google Scholar or ImpactStory Profile Google Scholar Citations • scholar.google.com/citations ImpactStory • www.impactstory.org
    • EnhanceYour Image: Advanced Level These tools allow you to create your own personalized portfolio for free (or relatively cheap): • Google Sites • WordPress • SquareSpace
    • Special Considerations
    • Authority Control Pick a name and stick with it - at least professionally. Use standardization tools • Like a DOI forYOU • ORCID iD – www.orcid.org • ResearcherID – www.researcherid.com
    • May Subd Geog Differentiate yourself from others by using a location in your tagline wherever possible. • State • City • Institution
    • Hands On
    • RegisterYour Name ORCID • www.orcid.org Already have an ORCID iD? Get an invitation to register for ResearcherID • www.researcherid.com
    • Homework: Optimize! • Connect with others • Add your SlideShare presentations to LinkedIn • Export your citations from Google Scholar to ImpactStory • Add your ORCID iD to ImpactStory
    • Special Note • It may take some time for Google to find your new information. • Google yourself periodically to see what’s there.
    • Questions? Comments?
    • Thank you! Amanda Izenstark amanda@uri.edu