Facebook Social Plugins

Slides and Demo at http://fb.aizatto.com

Aizat Faiz [email_address]

My opinions, and my employer's

https://www.facebook.com/photo.php?fbid=387622220797&set=a.387622010797.170075.11204705797

https://www.facebook.com/photo.php?fbid=387622215797&set=a.387622010797.170075.11204705797 Over 500 Million Users

https://www.facebook.com/photo.php?fbid=387622215797&set=a.387622010797.170075.11204705797 Malaysia – 10.45 Million Users http://www.socialbakers.com/facebook-statistics/malaysia

https://www.facebook.com/photo.php?fbid=387622215797&set=a.387622010797.170075.11204705797 Malaysia – 10.45 Million Users Internet Users (2010) – 17 Million http://www.internetworldstats.com/asia/my.htm

https://www.facebook.com/photo.php?fbid=387622215797&set=a.387622010797.170075.11204705797 2 out of 3 Internet Users in Malaysia are on Facebook

https://www.facebook.com/photo.php?fbid=387622215797&set=a.387622010797.170075.11204705797 “ theoretically” Everyone is on Facebook

The Facebook Platform https://www.facebook.com/photo.php?fbid=387470860797&set=a.387470405797.169937.11204705797

Extending The Social Experience To The Rest of Your Life

The Facebook Platform Apps on Facebook Websites Mobile

Apps on Facebook
Application lives insides Facebook apps.facebook.com
Users don't leave Facebook
Deep integration with Facebook experience
User Expectation: Your app is most social
https://developers.facebook.com/docs/guides/canvas/

Websites
Application lives outside of Facebook
Full customization of the user experience
Easily make your site social
https://developers.facebook.com/docs/guides/web/

Every month, more than 250 million people engage with Facebook on external websites

More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 webs

Mobile
Single Sign On with Facebook
https://developers.facebook.com/docs/guides/mobile/

People Install 20 Million Applications a Day https://www.facebook.com/photo.php?fbid=387470860797&set=a.387470405797.169937.11204705797

Technologies
Social Plugins
Open Graph Protocol
Graph API
Authentication
FQL
Dialogs
Credits API
Ads API
PHP SDK
iOS SDK
JavaScript SDK
Legacy REST
Legacy FBML
Legacy FBJS
Legacy JavaScript

10,000 new websites integrate Social Plugins everyday

Facebook Social Plugins https://developers.facebook.com/docs/plugins

All over the web

10,000 new websites Everyday

The Goal was that it should be Easy to Install

How Easy?

1 line of code easy

Example

Step 1: Select A Social Plugin https://developers.facebook.com/docs/plugins

Step 1: Select A Social Plugin https://developers.facebook.com/docs/plugins CLICK!

Step 2: Click “Get Code” https://developers.facebook.com/docs/reference/plugins/like-box/

Step 2: Click “Get Code” CLICK!

Step 3: Profit!

Sorry, I lied Other Steps: Register as a Developer Register an Application https://www.facebook.com/developers/createapp.php

Slides and Demo at http://fb.aizatto.com

https://developers.facebook.com/docs/reference/plugins/login/ Login Button

Quick and Easy Authentication
Uses Facebook Credentials
Let Facebook worry about Authentication

Increases Registration by 300%
Users don't want to remember another password
Social Buy in via Facepile
Validate authenticity

Social Buy in via Facepile
“ If my friend registered, I guess I can too”

https://developers.facebook.com/docs/plugins/registration Registration
Similar to the Login Button
Capture User Information
Similar to the Login Button
Capture User Information

https://developers.facebook.com/docs/plugins/registration Registration
Prefilled Information
Saves User's Time
Guarantee User information
Use this when you want more information about the user
Integrate with your own registration system

Advanced Registration
Custom Fields
Captchas
Custom Data Types

Example: Facebook Developer Garage Kuala Lumpur

Live Stream https://developers.facebook.com/docs/reference/plugins/live-stream/
Share activity live on the site
Used for real time events

Recommenations or Activity Feed https://developers.facebook.com/docs/reference/plugins/recommendations/ https://developers.facebook.com/docs/reference/plugins/activity/
View popular pages on the site
Ranked globally or amongst your friends
See what your friends are doing on the site

Recommendations or Activity Feed https://developers.facebook.com/docs/reference/plugins/recommendations/ https://developers.facebook.com/docs/reference/plugins/activity/
Available to users who are not logged into your site

Like Button https://developers.facebook.com/docs/reference/plugins/like-box/
Tells your friends what content you like
Shares your content on your Facebook wall for Friends to see

Like Button https://developers.facebook.com/docs/reference/plugins/like-box/
Get valuable insights into what content your users like
Google Analytics only allows you to infer, but you don't really know

Send Button
https://developers.facebook.com/docs/referenc e/plugins/send/
Send a link to your friend about the page
Great when you don't want to blast to all your friends

Comments
https://developers.facebook.com/docs/referenc e/plugins/comments/
Comments
Integrated with Facebook
If people reply to comments on Facebook, they will appear here

Comments Comments
Stops the trolls as a real identification is required
https://developers.facebook.com/docs/referenc e/plugins/comments/

Implement These Now!

Choose what you need https://developers.facebook.com/docs/plugins

Other Benefits Authentication is difficult! Ensure the password is secure Database level? Application level? Transport level? How many of you use SSL on your sites? Is this user says he is who he says he is? Let Facebook handle that for you!

Other Benefits Commenting is difficult! People will try to inject exploit the commenting system Threading systems Let Facebook handle that for you!

Other Benefits Recommendation engines are difficult! Especially to recommend to people who have never used your site. Let Facebook handle that for you!

Other Benefits Makes your database administrator happy

` How to easily make your site social with Facebook Social Plugins Aizat Faiz [email_address] Slides and Demo at http://fb.aizatto.com Facebook Social Plugins Thank You

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Facebook Social Plugins

by Aizat Faiz

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