Facebook advertising
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Facebook advertising

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My presentation on Mediterranean Forum about Facebook advertising + how to create a job using Facebook ads.

My presentation on Mediterranean Forum about Facebook advertising + how to create a job using Facebook ads.

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Facebook advertising Presentation Transcript

  • 1. Innovation & Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/aivalis twitter.com/aivalis (@aivalis) about.me/aivalis APOSTOLIS AIVALIS
  • 2. Facebook Advertising WHY
  • 3. Brand is no longer what we tell the consumer it is - it is what consumers tell each other - Scott Cook, founder Intuit & P&G Board member
  • 4. Facebook Advertising GREEK DATA
  • 5. GREEK STATS 4,4 million web users 1,7 million mobile users 283 minutes/user/month 240 friends/user
  • 6. GREEK STATS Weekly return: 85% Daily return: 65% Internet penetration: 75% Mobile penetration: 44%
  • 7. GREEK STATS Female 44% Male 56%
  • 8. GREEK STATS
  • 9. Facebook Advertising BASIC STEPS
  • 10. STEPS 1. Build a page or a web site 2. Find people (ads) 3. Engage people
  • 11. STEP - 1 Build a page or a web site Something to promote. Everything starts with a page. Other things to promote: events, groups, posts.
  • 12. STEP - 2 Promote it to people Create ads based on location, demographics or interests.
  • 13. STEP - 3 Engage people Post quality content, promote it to engage people or their friends and listen to them.
  • 14. BUILD A PAGE Unique cover photo Logo as a profile picture Create posts Share it with your friends
  • 15. PROMOTION Create multiple ads Use targeting See which versions work best
  • 16. ENGAGE PEOPLE Post once a day Highlight important posts Ask questions Share exclusive content/offers Encourage! Respond!
  • 17. PROMOTION Let’s focus on advertising Why? Only 14% of fans/friends see your posts
  • 18. Facebook advertising AD TYPES
  • 19. FACEBOOK ADS Promote a page Promote your posts
  • 20. PROMOTE A PAGE Get likes Generate awareness Your page Your posts on the page
  • 21. PROMOTE A PAGE
  • 22. PROMOTE A PAGE
  • 23. PROMOTE POSTS Push posts Generate awareness Your post Your friends activity on your posts Shares, Likes, Comments
  • 24. PROMOTE POSTS
  • 25. PROMOTE POSTS
  • 26. Facebook advertising THE RESULTS
  • 27. RESULTS
  • 28. Facebook advertising MANAGING CAMPAIGNS
  • 29. CAMPAIGN MANAGER Check results Costs Statistics Check ads Change (live) Pause, delete Replicate Payments
  • 30. CAMPAIGN MANAGER
  • 31. CAMPAIGN MANAGER
  • 32. Facebook advertising BONUS: HOW TO CREATE YOUR JOB USING ADS
  • 33. FACEBOOK ADS Create your job Find a pain Provide a solution
  • 34. THE PAIN Creating great campaigns Copywriting, Visuals, Types Managing campaigns Optimizing Budget, Creative Reports
  • 35. THE SOLUTION Find customers Big spenders or Small spenders Be a campaign Manager Creativity, Management, Optimization Make money Monthly fee or 10% on budget or by budget only
  • 36. Innovation & Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/aivalis twitter.com/aivalis (@aivalis) about.me/aivalis APOSTOLIS AIVALIS