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Best R.O.I.
In digital & social media channels
photo
Tolis Aivalis
Managing Partner
tolis@aival.com | @aivalis | facebook.com/TolisAivalis
KPIs?
‘important’ performance indicator
ROI?
Return on investment
return on ad spent OR value for money
Some KPIs for digital & social media
1. Conversions
Leads
Installs
2. Brand awareness
Reach
Some KPIs
Example: best R.O.I. for leads
Generating leads with LinkedIn
LinkedIn advanced search
Generating leads
LinkedIn search
ROI on Digital & Social Media channels
Generating leads with Slide Share
Slide Share leads
slideshare.net/lead-campaigns
ROI on Digital & Social Media channels
Generating leads withTwitter ads
Twitter lead ads
Twitter lead ads
Twitter lead ads
ROI on Digital & Social Media channels
Generating leads with Facebook ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
Facebook lead ads
1. Twitter: $5-$23/lead
2. Slide Share: $8/lead
3. LinkedIn: $5/lead
(Subscription cost/InMails available)
4. Facebook: $1/lead
Generating Leads
1. Twitter: $5-$23/lead
2. Slide Share: $8/lead
3. LinkedIn: $5/lead
4. Facebook: $1/lead
Best R.O.I. for leads
Example: best R.O.I. for mobile installs
ROI on Digital & Social Media channels
Generating mobile app installations with Facebook ads
Facebook mobile install ads
Facebook lead ads
Facebook mobile install ads
Facebook mobile install ads
Generating mobile app installations with Google mobile ads
Google mobile install ads
Google mobile install ads
Google mobile install ads
Generating mobile app installations withTwitter ads
Twitter mobile install ads
Twitter mobile install ads
Twitter mobile install ads
Twitter mobile install ads
1. Twitter: $9/install
2. Google: $4.5/click
3. Facebook: $2.2/install
Mobile app installs
1. Twitter: $9/install
2. Google: $4.5/click
3. Facebook: $2.2/install
Best R.O.I. for mobile installs
Example: best R.O.I. for reach
Example: our brand is:
A public figure or an artist or a
politician
Reaching more people using Facebook
Facebook page
The Facebook page
Facebook page reach
Facebook page reach
Reaching more people using LinkedIn
LinkedIn pulse
LinkedIn pulse (blog posts)
The blog post
The LinkedIn pulse reality
Reach 0.014% only!
Reaching more people with Quora
Quora answers
Answering on Quora & becoming an authority
Quora answers
Quora answers the added value!
1. LinkedIn: 0.014%
2. Facebook: 22%
3. Quora: more than 800%!
Reaching more people
1. LinkedIn: 0.014%
2. Facebook: 22%
3. Quora: 800%
Reaching more people
1. LinkedIn: 0.014%
2. Facebook: 22%
3. Quora: 800%
+ Better Google search result (Links building S.E.O.)
+ Conversions (+20% sales)
Reaching more people
Summary
1. Conversions
Leads
Installs
2. Brand awareness
Reach
Our ROI examples
Interested to learn more? → DigitalDiploma.knowcrunch.com
photo
Tolis Aivalis
Managing Partner
tolis@aival.com | @aivalis | facebook.com/TolisAivalis

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ROI on Digital & Social Media channels