Google: Marketing Engine
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Google: Marketing Engine

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    Google: Marketing Engine Google: Marketing Engine Presentation Transcript

    • !"#$% &()* +,#, !"#$%&( )*+,&-./ aitmit Google Confidential and Proprietary 1
    • -./.01 23456 Google Confidential and Proprietary 12
    • 27/(/81 275981 :#/(;1 <=4>/81 3
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    • 2"P#Q$81 27RQ81 2SM);1 T4S$81 T#7MU Z[ -./.01 OUHV/$U T4S$81 U ][^ * Used in last 1 year A1#, OUHV/$U T4S$81 U ]_` -./.W8 <XJ4, Y01#, OUHV/$U T4S$81 U ]a` A1#>% -./.1 OUHV/$U T4S$81 U ]b` * Used in last 1 yearConfidential & Proprietary Copyright © 2010 The Nielsen Company Page 7
    • 27UW301 Y4c5;1 &Wd/E1 <HU :2"P#Q$81 -./.01 LM3 eP#Q$81 fHV/$;1 4d7g?" 47U#" h/34E U i*1 133 130 68 45 39 26 25 Internet TV Mobile Internet Mobile Phone Radio Magazine NewspaperConfidential & Proprietary Copyright © 2010 The Nielsen Company
    • +,#, &(U 2cj C -./.01 LM3 h"P#Q$81 hUHV/$;1 Y4k4G. Use a Search Engine 94 Visit internet portals 87 Send or receive emails 76 Very High 68 3% Instant Messaging / Chatting 64 Visit / access social networking sites Listen to music online 58 High Download music, videos, etc 48 Watch videos / TV programs 46 Play games online 46 Medium Access / Download / Upload video clips 35 Access / Download / Upload photos 33 97% Download applications /software / updates 29 Write / read blogs 26 Research an item you are thinking of buying 22 Click on an online ad banner / link 22 Low Use online banking / pay bills online 19 Set up your own website 11 ]c3c )b& Post online ratings / reviews of products / services 11 Very low Complete Online Transactions / E-commerce 8Confidential & Proprietary Copyright © 2010 The Nielsen Company
    • m(981 n4).o :+i)% 27RQ81 2lM84R m(981 Y47M)3 27RQ81 2?p5;1 O@ m(981 Y47M)3 U ]`q2"P#Q$81 O@ m(981 Y47M)3 U ]r^ Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • O>/5U Co O/*B F#Eo s7*t-./.01 LM3 Google Confidential and Proprietary 11 Google Confidential and Proprietary 11
    • DR= <1Pw* +,#, L81 hUHV/$;1 DR= ud8 2)d;1 Y4U#MQ;1 hUHV/$)M8 hv#$;1 DR= ud8 h)d;1 Google Confidential and Proprietary 13
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    • xv1#;1 F47E z1Hd/E1OQ" C xv#;1 o?" +,#,2(~c81 N##U C F47E 2@Hd/$U Y4"43P ÄQR +,#, f#?" +SGR 2(~c81 N##U Å$j 2vHR OÇ(8 C e=#@ Google Confidential and Proprietary 20
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    • 2"P#Q$81 O@ 2UH{ Co É/5U y1B =1v LM3 27.C/S801 2"43H81 7Ñw% -./.01 Y4"43HR YÑw% y1G81 Y1=1v U ]`r Always Sometimes Occasionally 33 30 30 30 27 28 28 28 26 24 23 22 21 19 4 4 4 2 2 3 4 Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 yrs Males FemalesConfidential & Proprietary Copyright © 2010 The Nielsen Company Page 57
    • "W@C1 e/B1 .. "W.C1 m(R1 Google Confidential and Proprietary 4
    • 2"P#Q$81 O@ +"4R#;1 C -./.01 LM3 Y4.W301 xU +34~/81 -./.01 Y4.W31 xU +34~/81 Always Sometimes Rarely Never 19% 18% 18% 19% 10% 33% hUHV/$;1 U ]r^ 37% 31% 34% 28% 29% 34% Y4"43P xU T#M34~/" 29% 27% +SGR A4,81 C -./.01 39% 38% 41% 44% 46% y4$581 U 9*1 24% 29% 11% 10% 13% 8% 10% 10% 11% Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 yrs Males Females +"4R#;1 LM3 -./.01 Y4.W31 xU +34~/81 Always Sometimes Rarely Never 10% 18% 18% 18% 20% 36% 28% 24% 28% 21% 24% xU +34~/M8 :#v1 +9?% 17% 40% 47% -./.01 LM3 Y4"43H81 42% 40% 44% 28% A1#>/81 16% 14% 21% 12% 15% 19% Total 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs Males FemalesConfidential & Proprietary Copyright © 2010 The Nielsen Company
    • 47M(U C 47;43 +7)3 C1 e/GU L81 mj4981 +"#(% 27M)3 O@ w~*K1 OJ m(981 Y4*(U Search engine(s) 0.68 Typed address(es) directly into browser 0.27 0.9 90% Followed links from other websites 0.23 68% 45% Already had website(s) in favourites / bookmarked 0.23 23% 15% 6% 6% 5% 2% 0% Followed links from email received 0.06 Other 0% 18% 35% 53% 70% Q26 Which methods did you use to find the websites you visited during the research and purchase process? Base: All researching online,Google Confidential and Proprietary n=1,141 6
    • 27Qv1C Y4E1=P Google Confidential and Proprietary 12
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