For small companies cool = money. For big companies only money counts
In technology, there is no “one day revolution” , you cant put the finger on the day that your mobile phone became essential part of your life. It just happened. So one day it will be trivial to pay with your mobile.
Payment revolution by Yoav Elgrichi
Mobile Wallet, NFC and theRevolution In The Payment World N-House, April 2013
• Changes In The Payment World• NFC And Mobile Wallet• The Future Of The Point Of Sale(All From The Entrepreneur’s Perspective)• Open Discussion
700 B.C. 900 A.D.1900s A.D. NOWIs it really such a big change?
Payment World Is Changing All major newspapers, every week, release at least one article related to NFC or Mobile Payment/Banking All Banks , established departments for Mobile Banking and NFC Key market shapers see NFC as the next big thing: Operators, Google, Handset Manufacturers and many more
Tap To Tap ToDiscover Interact Point Of Sale (Pay/ Tickets/ Coupons)
NFC Mobile Wallet -The Value Chain Paradox (Where is the money?)
Evolution of Advertising Medias NFC empower mobile advertising by:Personalized “Closing the Loop” at merchant’s location Time Context User Location One on One Time Context Time User (Opt in) Context LocationOne for All Context Time
NFC: Collision of 3 Mega Industries Mobile Virtual Near Field Communication Retail 10
The Merchant Side The first to understand that M-Commerce is as much about the consumer as it is about the MERCHANT Every app in the mobile phone must have an acceptance app at the POS as well … There is no Mobile Commerce without There is no Mobile Commerce without an NFC Phone an NFC POS VeriFone Proprietary and Confidential – Do Not Distribute Outside the Company
NFC Ecosystem Challenges NFC Issuance NFC Acceptance Payment Payment Estate Management TSM App and Terminal Management Secure Element Coupons Coupons Wallet App Network Services Transaction Management andLoyalty/Gift Routing Loyalty/Gift Tickets/ Tickets/Transportation Transportation Smart NFC Open API Common Software Interface Flexible NFC Standards App Software VeriFone Proprietary and Confidential – Do Not Distribute Outside the Company
Secure Element:Is it really so important?Virtual (cloud) or Physical: Who will Prevail?
Get Relevant Content To Mobile Wallet Push PullOTA campaign is sent to user’s User actively request forMobile Wallet from Telco content from: online, mobilecampaign manager. internet or smart posters.User take “passive” role. Push Pull Scheme Manager Service Operator Mobile Wallet Content Management System
-’Smartone’ turned sales guys into cashiers- Saved the need to employ ~4 cashiers- Cashier salary in HK is $1,500- $72,000 saving year/shop30 shops X $72,000 =$2,160,000 yearly savings10% increase in ticket price!
Principles Stay - Technology ChangesKodak dominated the photography technology market Small players replaced old giants1975 – Developed the first Digital Camera1986 – First 1.4 Mega Pixels sensor2012 – Filed bankruptcy
The wave is only in its’ beginning..Now it is your time to be part of it
- Technology is ready (in every phone)- Infrastructure is in place IT IS YOUR TURN TO CREATE…