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  1. 1. What have you learned from your audience feedback?
  2. 2. What have you learned from your audience feedback?In order to create a successful campaign audience feedback from our potentialtarget audience is essential. Firstly, the audience is vital when creating a filmcampaign as they are who we are trying to impress; without them there wouldbe no product at all. Throughout the process the more we involved ouraudience the more we knew our product would be a success.
  3. 3. What have you learned from your audience feedback?During our research and planning we created a questionnaire in order to get asense of who we were trying to address. The questions consisted of whatsyour favourite film genre? How often to go to the cinema? Where do youusually watch trailers? What social networking sites do you use? Do you prefertheatrical or a teaser trailers? Only to name a few. These questions wereanswered by 25 people which allowed us to make generalizations about oursample to the rest of the population. Having doing this primary research it gaveus an insight to what kind of audience we should aim to address and what kindof trailer the majority of our focus group really wanted.
  4. 4. What have you learned from your audience feedback?We created an online survey on Google Docs as this was very efficient andquick to make. By making our questionnaire on Google Docs it allowed us topublish the URL onto Facebook, where most of our target audience spend theirfree time in addition to giving us more of a chance of getting back reliabledata, as more people are likely to answer.
  5. 5. What have you learned from your audience feedback?From our audience research questionnaire that we published on Facebook, wereceived very constructive feedback. Most of our target audience visit the cinema asoften as three times a month, this will therefore mean that we would in fact distributeour product to various cinemas in order for us to make a large profit.To add, most ofour chose a thriller as their favourite genre and closely behind was a British socialrealism.
  6. 6. What have you learned from your audience feedback?We then, as a group decided to merge the two together so both us and our targetaudience were indeed satisfied. Over 50% of our target audience watched thetrailers on YouTube, in which we hope to post it up on. In addition, almost all ourpotential target audience felt teaser trailers are definitely important as this allows theaudience to see things the trailer that would therefore excite them and allow them todefinitely watch the upcoming film. Finally, 80% of our target market use the socialnetwork site Facebook, which gave us the knowledge and understanding thatwhenever we would post our trailer, magazine, film poster or any other main ideasinvolving the target audience
  7. 7. What have you learned from your audience feedback?In addition, the post production part of our campaign a few problems did arise. As a group we cameinto quite a few disagreements as we all have such large personalities however getting the targetaudience involved in our work really did help us overcome this. We couldnt decide on various thingsfrom what colour font we should have to what our film should be called Baby Girl or Runaway Loveso we asked our focus group. Having listened to our focus group we then settled on the name Runaway Love as 4/4 enjoyed it.
  8. 8. What have you learned from your audience feedback?Feedback from our target audience is also crucial as they are the ones we are trying toplease; we can not simply assume they would like it, so because most of ourdemographic are logged on social networking sites mostly 3/4 of the time they areawake; we uploaded our film magazine and film poster on twitter to get their views onthis. We therefore tweeted our followers the link to the main image however only a fewpeople (10) responded to this tweet giving us all positive feedback such as "it looksprofessional" however, as a group we felt that this feedback wasnt that effective as wedidnt have any negative comments or any improvements we could of made in additionto the number of responses we were given, ten isnt enough so we decided as a groupto post our film poster on Facebook.
  9. 9. What have you learned from your audience feedback?Meanwhile, after posting our film poster on Facebook, we received over 20 likes whichshows us that our potential target audience therefore we pleased with what we hadproduced.The comments we received were very constructive, positive, some negativeand also some improvements. The positive comments we received were "I would lovefor this to come out in the cinema" "it looks very clear, simple like most British socialrealist film posters and the consistent use of colours goes really well, job well done!" Itis clear from our responses that our audience fell in love with our poster however, thereis always room for improvement, for example we did also receive some negativecomments such as how the male character laced at the top of the poster is veryunnecessary as he wasnt playing a significant role in the film and therefore showed toomuch of a narrative.
  10. 10. What have you learned from your audience feedback?To add, one comment we received was very analytical and said we had misspeltproduction wrong, after we receiving this comment we quickly changed the word. As agroup we decided to change various things, acting upon our audience research forexample we decided to take the male character out of the poster. In addition, wedecided to change the transparency of the female character to make it look moreprofessional and this shows the audience that she in this kind of lifestyle of sex, moneyand drugs and cannot get out as its part of her. On the next slide, I have included ourfinal film poster alongside comments from our audience feedback from Facebook withour previous film poster.
  11. 11. What have you learned from youraudience feedback? Final film poster!
  12. 12. What have you learned from your audience feedback?One in every nine people on Earth is on Facebook with people spending over 700 billionminutes on it per month and many of them being between the age of 18-29 years (belowimage of age statistics). Having acting upon this research we decided to upload our teasertrailer onto Facebook.
  13. 13. What have you learned from your audience feedback?We finally uploaded our first draft of the Runaway Love teaser trailer on YouTube, Facebookand Twitter in order to get responses from numerous amounts of people as this would allow us tomake generalizations of the sample. However, most of our feedback consisted of comments andlikes on Facebook, as most of our target audience use that more compared to YouTube orTwitter. We received various amounts of comments, good and bad from our target audience.Firstly, the negatives: ● the music was either too high or too low ● the narrative wasnt quite clear ● some of the effects looked unprofessional In order to create and fulfil the audiences need and gratification we therefore changed a number of aspects in our scene. ● we found new music to go well with our trailer, more fast pace and eery which is present in many British social realism trailers ● First, the narrative needed to be reordered - initially we had put the scene of her taking the tape out of television at the beginning, this didnt work well as the audience didnt quite understand what we were trying to achieve and we therefore rearranged this ● we edited on final cut pro the effects and blurs to make it look more professional and therefore went on YouTube for tutorials in order to produce a successful product.
  14. 14. What have you learned from your audience feedback?Overall, we received some positive feedback from posting it on Facebook however, once weplayed our trailer to our focus group we received the below comments. ird, it is kin da we girl is "It looks really cool" music en the little to"The s wh ut in "I do ch ange s getting p n ld she i narra t quite u to tive n of it" derstan c are" "It rem d the inds m e of 4 .3.2.1 " , the your genre es corresp ond well with "The shot typ rrect?" alism, am I co aB ritish social re "The storyli ne is really good" As we can see from our responses that our focus group really enjoyed our trailer even due to the minor aspects that were wrong with it. Below is a link of our first draft of our trailer and beside it is our final trailer.