Linked out training march 2013
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  • Introductions

Linked out training march 2013 Presentation Transcript

  • 1. How to Effectively Use SocialMedia to Brand YourselfAisha GhoriNational Director, Career ServicesThe Chicago School ofProfessional PsychologyLINKEDOUT?
  • 2. Learning Objectives:Explore and maximize social mediaonline resources Set a plan to develop or expand yourbrand
  • 3. What’s in yoursocial mediatoolkit?
  • 4. Recognize these?
  • 5. Your Career and Networking v. 2.0Use social media to enhance your brand,conduct a job search and expand your careerpossibilities!FacebookYouTubeLinkedInTwitterTIP: do your homework and be “professionally” accessibleonline – you need a social media footprint!
  • 6. Social Media Statistics• Facebook – 1.06 billion active users; 680 million mobile users; 50million pages; 10 million apps• Flickr – 75 million users• Foursquare – 25 million users; 1 million businesses• Google+ - 343 million active users• Linkedin – 200 million users• Pinterest – 25 million users• Twitter – 500 million total users; 200 million active users• YouTube – 800 million users; 4 billion daily viewsSOURCE: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  • 7. Linkedin …what’s your level?
  • 8. But I’m on Linkedin already …•2 million+ employers; 150+ industries•60,000+ alumni groups•International• So, what are you doing onLinkedin?
  • 9. Who do you know and how will they know you?Aisha GhoriDirector, Career ServicesThe Chicago School of Professional Psychology325 North Wells Street, Suite 313Chicago, Illinois 60654312.467.2309aghori@thechicagoschool.eduwww.thechicagoschool.eduConnectwith us on
  • 10. Reach out!Write a personal message; don’t usedefault messagesConsider who you already know
  • 11. Linkedin Complete your profile; aim for 100% upload your resume/CV request recommendations) Keep everything professional Respond to group requests or discussions Use the search feature – remember some users can seewho viewed their profile Invite others and get invited
  • 12. LinkedinTo Do:1. Professional Photo (head shot please)2. Headline (aka … your brand)Shall we practice?3. Summary – what’s in your toolkit?4. The big picture – volunteer, causes and more5. Recommendations anyone?6. There’s an app for that!7. Go for 100%
  • 13. Linkedin Bonuses• So, what’s your brand? Build and showcase via Linkedin• Promote your organization or services• Warm contacts• Need help? Get answers and provide information• Research & practice netiquette in your networld• Google yourself today!
  • 14. To update or not?• What will you say?• How often?• Any ideas?• Sections: Organizations, Causes, Courses, Oh my!
  • 15. Become a frequent flyer on Linkedin! Post updates Upload items and add new sections Post a question Search for answers Reply to questions and requests Look up individuals before you meet Follow organizations/employers Add new connections Join groups15
  • 16. Groups!Why Groups? Spread your brand! Connect more!How to find and join Groups: Groups DirectoryoFeaturedoSearcho Join/request to join – many are freeo Alumni groups are great!oCreate a group16
  • 17. The LI job searchView connections and employment informationReview discussions and jobs being shared; find andshare answersGet weekly/daily updatesReview new employment information for contacts(new jobs mean old jobs are available)http://www.linkedin.com/studentjobs17
  • 18. Social Media and youTWITTERIs tweeting for you? Social or professional … can it be both? Some people tweet jobs http://twitjobsearch.comAcademic journals and more!Hold on to your name• http://paper.li/depaulcareerctr
  • 19. Facebook Many organizations have profiles Recruiters and HR can use this tool to find or snoopon talent Who are your friends? Maximize privacy settings Remember, if it is out there, someone can see it!
  • 20. YouTube Post videos of presentations and/or skills youare using (create your portfolio) Research organizations (view marketingcampaigns, guestlectures, culture, values, causes)
  • 21. Questions? Don’t get LinkedOut!Aisha Ghoriaishaghori@gmail.comThank you!
  • 22. Sources:• http://communities.washingtontimes.com/neighborhood/status-update/2012/jul/25/how-make-employers-find-you/• http://www.pwc.com/gx/en/corporate-reporting/integrated-reporting/social-media-time-for-reporters-to-join-the-conversation.jhtml• http://www.slideshare.net/linkedinjohn/linkedin-career-services-webinar-slides-february-2013• http://www.pwc.com/en_GX/gx/corporate-reporting/integrated-reporting/assets/pwc-social-media.pdf