Sustainable Development<br />Daman Dev Sood<br />CIO & Head – Green IT Practice<br />Continuity and Resilience<br />
Simply<br /><ul><li>Live and Let Live !</li></li></ul><li>Some Materials Used In IT<br />
Concept Of Embodied Energy<br />Energy is spent at each stage<br />
Embodied Energy Of Some Materials<br />
The Impact of Recycling<br />
Carbon Footprint of IT<br />
3 Ps Reporting<br />Traditional Reporting<br />New way of Reporting<br />
Sources of Carbon in IT<br />
IT’s Energy Breakup<br />
IT’s Expansion<br /><ul><li>Emissions from manufacture and use of PCs will double in next 12 years
Mobile phones carbon footprint will triple by 2020
Datacenters carbon footprint will rise more than five fold from 2002 to 2020
Lifespan of a mobile phone is about 1 year
Lifespan of a desktop or a laptop is about 3 years
All this is eating up natural resources that are not forever</li></li></ul><li>IT’s Expansion<br /><ul><li>All this is giv...
There are not enough recycling facilities/ capabilities
Paperless office is a dream – Less Paper office must be attempted
Paper industry itself has huge carbon footprint
Uses
High energy
Chemicals
Water
Trees </li></li></ul><li>IT’s Expansion<br />Datacenter energy consumption is expected to double in 10 years or less<br />...
IT’s Expansion<br /><ul><li>2 billion people are expected to be on the World Wide Web by 2011
YouTube needs 600 terabytes of storage to show the 100 million videos on its site
Facebook has 60 million+ photos added to its site each week & Over 3 billion photos are served to users daily using 5 tera...
 Estimated to be 30 billion tags (end of 2010)
A single oil or gas field can generate a terabyte of data a day</li></li></ul><li>Then & Now<br /><ul><li>I have changed m...
Green IT Is No More Good To Do Thing – rather</li></ul>It’s The Thing To Do!<br /><ul><li>There Is Money In Green IT And I...
A quick look at a previous slide…</li></li></ul><li>Datacenter energy consumption is expected to double in 10 years or les...
The Fact Is<br /><ul><li>It didn’t double in the last decade!
Reason: Global Recession (not good control!)</li></ul>Energy Costs Are Going Up!<br />
Targeting IT Portions<br />Energy Costs Are Going Up!<br />Source: Federal Energy Management Program<br />
So, There Is Sense In Consuming Less By Being Energy Efficient!<br />Reduced Carbon Footprint is a bi-product!<br />Source...
Datacenter Efficiency<br />IT Equipment Power<br />Total Facility Power<br />PUE = Total Facility Power / IT Equipment Pow...
Datacenter Efficiency<br />Current global averages<br />Target global averages<br />
And There Are Always Some Losses!<br /><ul><li>No machine has 100% efficiency
Best efficiencies are achieved at Full Loads
Most of the equipment runs at less than full load most of</li></ul>the times <br />
Reasons For Non-Optimal Loads<br />
Generators Are Important Specifically For India<br />Source: TCS Sustainability Report 2009-10<br />
Other Issues<br />
Final Thoughts<br />Consider this datacenter<br />
Final Thoughts<br />Consider this datacenter<br />
QED<br />
By The Way…<br />
25 Cases of Green IT Implementation<br />
	Why Green IT  - case1<br />
	A Class Room/ Lab/ Office with 30 computers<br /><ul><li>Old Scenario
30 CPUs
30 Monitors/ screens
30 keyboards+ mice
30 software licenses
High capacity UPS
Old Scenario
High capacity air-conditioning
High space requirements
Complex maintenance
More breakdowns
Security compromised</li></li></ul><li>	A Class Room/ Lab/ Office with 30 computers<br /><ul><li>New Scenario
1 Server (CPU, Storage)
30 Monitors/ screens
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Sustainable development

  1. 1. Sustainable Development<br />Daman Dev Sood<br />CIO & Head – Green IT Practice<br />Continuity and Resilience<br />
  2. 2. Simply<br /><ul><li>Live and Let Live !</li></li></ul><li>Some Materials Used In IT<br />
  3. 3. Concept Of Embodied Energy<br />Energy is spent at each stage<br />
  4. 4. Embodied Energy Of Some Materials<br />
  5. 5. The Impact of Recycling<br />
  6. 6. Carbon Footprint of IT<br />
  7. 7. 3 Ps Reporting<br />Traditional Reporting<br />New way of Reporting<br />
  8. 8. Sources of Carbon in IT<br />
  9. 9. IT’s Energy Breakup<br />
  10. 10. IT’s Expansion<br /><ul><li>Emissions from manufacture and use of PCs will double in next 12 years
  11. 11. Mobile phones carbon footprint will triple by 2020
  12. 12. Datacenters carbon footprint will rise more than five fold from 2002 to 2020
  13. 13. Lifespan of a mobile phone is about 1 year
  14. 14. Lifespan of a desktop or a laptop is about 3 years
  15. 15. All this is eating up natural resources that are not forever</li></li></ul><li>IT’s Expansion<br /><ul><li>All this is giving rise to the amount of e-waste
  16. 16. There are not enough recycling facilities/ capabilities
  17. 17. Paperless office is a dream – Less Paper office must be attempted
  18. 18. Paper industry itself has huge carbon footprint
  19. 19. Uses
  20. 20. High energy
  21. 21. Chemicals
  22. 22. Water
  23. 23. Trees </li></li></ul><li>IT’s Expansion<br />Datacenter energy consumption is expected to double in 10 years or less<br />Source: EPA Report<br />
  24. 24. IT’s Expansion<br /><ul><li>2 billion people are expected to be on the World Wide Web by 2011
  25. 25. YouTube needs 600 terabytes of storage to show the 100 million videos on its site
  26. 26. Facebook has 60 million+ photos added to its site each week & Over 3 billion photos are served to users daily using 5 terabytes of disk space</li></li></ul><li>IT’s Expansion<br /><ul><li>Two billion RFID tags were sold in 2007 (embedded in products, passports, buildings, animals).
  27. 27. Estimated to be 30 billion tags (end of 2010)
  28. 28. A single oil or gas field can generate a terabyte of data a day</li></li></ul><li>Then & Now<br /><ul><li>I have changed my view today!
  29. 29. Green IT Is No More Good To Do Thing – rather</li></ul>It’s The Thing To Do!<br /><ul><li>There Is Money In Green IT And Its Pure Business!
  30. 30. A quick look at a previous slide…</li></li></ul><li>Datacenter energy consumption is expected to double in 10 years or less<br />Source: EPA Report<br />
  31. 31. The Fact Is<br /><ul><li>It didn’t double in the last decade!
  32. 32. Reason: Global Recession (not good control!)</li></ul>Energy Costs Are Going Up!<br />
  33. 33. Targeting IT Portions<br />Energy Costs Are Going Up!<br />Source: Federal Energy Management Program<br />
  34. 34. So, There Is Sense In Consuming Less By Being Energy Efficient!<br />Reduced Carbon Footprint is a bi-product!<br />Source: Federal Energy Management Program<br />
  35. 35. Datacenter Efficiency<br />IT Equipment Power<br />Total Facility Power<br />PUE = Total Facility Power / IT Equipment PowerDCiE = IT Equipment Power / Total Facility Power<br />Source: Green Grid<br />
  36. 36. Datacenter Efficiency<br />Current global averages<br />Target global averages<br />
  37. 37. And There Are Always Some Losses!<br /><ul><li>No machine has 100% efficiency
  38. 38. Best efficiencies are achieved at Full Loads
  39. 39. Most of the equipment runs at less than full load most of</li></ul>the times <br />
  40. 40. Reasons For Non-Optimal Loads<br />
  41. 41. Generators Are Important Specifically For India<br />Source: TCS Sustainability Report 2009-10<br />
  42. 42. Other Issues<br />
  43. 43. Final Thoughts<br />Consider this datacenter<br />
  44. 44. Final Thoughts<br />Consider this datacenter<br />
  45. 45. QED<br />
  46. 46. By The Way…<br />
  47. 47. 25 Cases of Green IT Implementation<br />
  48. 48. Why Green IT - case1<br />
  49. 49. A Class Room/ Lab/ Office with 30 computers<br /><ul><li>Old Scenario
  50. 50. 30 CPUs
  51. 51. 30 Monitors/ screens
  52. 52. 30 keyboards+ mice
  53. 53. 30 software licenses
  54. 54. High capacity UPS
  55. 55. Old Scenario
  56. 56. High capacity air-conditioning
  57. 57. High space requirements
  58. 58. Complex maintenance
  59. 59. More breakdowns
  60. 60. Security compromised</li></li></ul><li> A Class Room/ Lab/ Office with 30 computers<br /><ul><li>New Scenario
  61. 61. 1 Server (CPU, Storage)
  62. 62. 30 Monitors/ screens
  63. 63. 30 keyboards+ mice
  64. 64. 1 software license
  65. 65. Low capacity UPS
  66. 66. New Scenario
  67. 67. Low capacity air-conditioning
  68. 68. Low space requirements
  69. 69. Simple maintenance
  70. 70. Less breakdowns
  71. 71. Increased Security</li></li></ul><li> This Means<br /><ul><li>Up to 80% savings in costs (direct/ indirect)
  72. 72. Huge reduction in carbon footprint
  73. 73. So, it saves money first
  74. 74. And is Green too
  75. 75. Achieved through what is called VDI</li></li></ul><li> Why Green IT - case2<br />
  76. 76. Why Green IT - case3<br />
  77. 77. Why Green IT - case4<br />Australian Dept of Defence (Gershon Report)<br />Automatic log off and shut down of PCs reduced machine hours from 50000 hrs to 3000rs. The result was savings in electricity of over $5 million annually, with a decrease in GHG of more than 30000 tonnes annually (equates to 7 500 cars off the road per annum).<br />
  78. 78. Why Green IT - case5<br />Dell<br />A tool based switch-off/ switch on change over 50000 desktops across the globe helped DELL to reduce its energy consumption by 40%, translating to USD 1.8 m per year<br />
  79. 79. Why Green IT - case6<br />Microsoft<br />through a virtualization project<br /><ul><li> reduced 700 servers to 4 – the energy, emissions, maintenance cost reductions can easily be understood</li></li></ul><li> Why Green IT - case7<br />Sustainability Victoria<br />by a blade server implementation project:<br /><ul><li>reduced its power consumption by 68%</li></li></ul><li> Why Green IT - case8<br />Toyota Australia<br />Savings potential of 43% with respect to IT cost, GHG and electricity consumption through the implementation of office-based IT equipment initiatives.<br />
  80. 80. Why Green IT - case9<br />Intel<br />saved $US45 million by consolidating and replacing servers thus avoiding new data centre construction, and saved $US 95 million through Data Centre efficiency program.<br />
  81. 81. Why Green IT - case10<br />TCS <br />Going Paperless with online forms, business processes and workflows yielded a significant reduction in paper consumption for its operations. Measures to enforce double-sided printing, shared printing services and recycling printer cartridges led to a 28% reduction in paper consumption and a 68% reduction in printer cartridges in 2007 compared to the prior year.<br />
  82. 82. Why Green IT - case11<br />Infosys<br />through a large Green IT Program covering server and storage consolidation, blade server rollouts, and virtualization, gained the following financial benefits:<br /><ul><li>Direct cost savings of US$ 130,000
  83. 83. Annual savings of US$ 70,000 on data centre maintenance costs
  84. 84. Reduced server count by 98%, achieving significant cost reduction
  85. 85. Reduced Total Cost of Ownership
  86. 86. Annual energy cost savings up to US$ 100,000</li></li></ul><li> Why Green IT - case12<br />Coca-Cola Bottling Company Consolidated<br />achieved the following benefits from Datacenter Virtualisation:<br /><ul><li>80 servers to 4
  87. 87. Reduced cabling costs by 30 to 60 percent
  88. 88. Reduced space, power and cooling requirements</li></li></ul><li> Why Green IT - case13<br />Aircel<br />achieved the following benefits through Datacenter Consolidation:<br /><ul><li>5 datacenters into 1
  89. 89. LEED certified tier III datacenter
  90. 90. Over 400 tonnes per year reduction in datacenter carbon footprint</li></li></ul><li> Why Green IT - case14<br />T John Group of Institutions<br />achieved the following benefits through Green IT initiatives:<br /><ul><li>67% reduction in energy consumption through Thin Client usage
  91. 91. Reduction in cooling requirements
  92. 92. Reduction in maintenance costs
  93. 93. Reduction in break downs</li></li></ul><li> Why Green IT - case15<br />Orbis Financial<br />achieved the following benefits by Virtualising its IT infrastructure<br /><ul><li>USD 50000 on hardware
  94. 94. USD 13000 per annum on power and cooling
  95. 95. USD 15000 per annum on maintenance and support</li></li></ul><li> Why Green IT - case16<br />L&T<br />achieved the following benefits by implementing a private cloud:<br /><ul><li>Average provisioning time reduced from 5 days to less than 5 minutes
  96. 96. Average infrastructure capacity increased by 75%</li></li></ul><li> Why Green IT - case17<br />Infosys achieved the following benefits by cloud implementation:<br /><ul><li>22% reduction in costs and power consumption
  97. 97. Additional ease of implementation and control over projects
  98. 98. Clients also benefit from lower TCO
  99. 99. Built twin Cloud Centers in a record period of 5.5 months with 30 plus IT services and 2 clients going live
  100. 100. More than 50 percent reduction in the effort cost
  101. 101. Around 80 percent reduction in the power demand by additional desktops and project specific servers
  102. 102. Reduction in OS build time to less than 30 minutes from 2-3 hours of manual installation time
  103. 103. Restoration to previous snapshot within 5 minutes</li></li></ul><li> Why Green IT - case18<br />Oxford bookstore<br />achieved the following benefits by adopting cloud infrastructure:<br /><ul><li>Reduced cost of doing business
  104. 104. No CAPEX</li></li></ul><li> Why Green IT - case19<br />123greetings<br />achieved the following benefits through server virtualisation:<br /><ul><li>Reduced deployment costs by 40%
  105. 105. Elasticity during seasonal spikes</li></li></ul><li> Why Green IT - case20<br />Max NewYork Life Insurance Company<br />achieved the following benefits through virtualisation:<br /><ul><li>RoI of 73%
  106. 106. Increased server utilization
  107. 107. Improved ITDR</li></li></ul><li> Why Green IT - case21<br />Geometric<br />achieved the following benefits through virtual desktop infrastructure deployment:<br /><ul><li>Rich user experience
  108. 108. Additional security and control
  109. 109. Cost reduction of USD 27000
  110. 110. Reduced maintenance
  111. 111. Elongated refresh cycles</li></li></ul><li> Why Green IT - case22<br />Apollo Munich Health Insurance<br />achieved the following benefits through server consolidation:<br /><ul><li>Reduced TCO
  112. 112. Increased operational efficiency
  113. 113. Increased business uptime
  114. 114. High levels of customer satisfaction</li></li></ul><li> Why Green IT - case23<br />Godrej Consumer Products Limited<br />achieved the following benefits through server virtualisation:<br /><ul><li>Server utilization up from 5%to 70%
  115. 115. Reduced costs
  116. 116. Lower power consumption
  117. 117. Rapid provisioning of new resources
  118. 118. reliable and modularly-scalable solution</li></li></ul><li> Why Green IT - case24<br />Sardar Patel Institute of Technology<br />achieved the following benefits through private cloud deployment:<br /><ul><li>70% reduction in IT spend
  119. 119. Increased security
  120. 120. Optimum usage of bandwidth</li></li></ul><li> Why Green IT - case25<br />Bajaj Finserv<br />achieved the following benefits through cloud deployment:<br /><ul><li>66 percent increase in business volume
  121. 121. 100 percent decision accuracy within the underwriting function</li></li></ul><li> Why Green IT - case26<br />Intel<br />achieved the following benefits through private cloud deployment:<br /><ul><li>Saved USD 17 million
  122. 122. Provisioning time reduced from 90 days to three hours
  123. 123. 20:1 server consolidation
  124. 124. Shift from capacity planning to demand forecast model</li></li></ul><li> Conclusion<br />IT MAKES SENSE TO GO GREEN (IT)<br />FOR SUSTAINABLE DEVELOPMENT<br />
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