Accenture found that the majority of respondents believe
that integrating in-store, online and mobile is the number
one thing that retailers can do to improve the shopping
– April 2013, Sample size = 6000
Decision Power and Budget
• Gartner predicts that by 2017 the
marketing arm of businesses will control
more of the IT spend than IT
organizations at those companies.
• Jeff Roster, research vice president at
market researcher Gartner feels that the
number of stores companies operate
could sway that a bit for the retail
sector, but the percentage of tech
spending designated for analytics in 2013
suggests that the landscape is changing.