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The Inevitable ‘Appification’ of Wi-Fi

The Inevitable ‘Appification’ of Wi-Fi
From transport to application & service delivery

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Appi fi Appi fi Presentation Transcript

  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 1 The Inevitable ‘Appification’ of Wi-Fi From transport to application & service delivery Tweet your comments with #WiFun Devin Akin Chief Evangelist AirTight Networks Devin@AirTightNetworks.com @AirTight @DevinAkin http://blog.airtightnetworks.com/ Appi-Fi
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 2 Devin ‘Devinator’ Akin Chief Evangelist at AirTight Networks • @DevinAkin • Devin@AirTightNetworks.com 2001 - 2009 2009 - 2013 2013 - Present
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Source: Forbes, July 2012
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 4 User Experience
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Mobile-First User Interface Strategy 5 Modern, Simple Accessible on any smart mobile device
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Logical & Intuitive Usability 6 Freeform search in location tree Folders represent logical grouping (geographic, brands, other attributes) Nodes are at the lowest level in the tree and represent floors Controls to add, rename, move, delete folders/nodes Wireless networks & security management in logical context
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 7 Cloud. Yes, cloud.
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Cost Competitiveness 8 The cloud leverages resources sharing and economies of scale
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Public Cloud Private Cloud VMware Appliance Flexible Deployment Options
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. “Zero-Touch” Provisioning 10 Scale without adding IT resources
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. SMAC: Cloud-based Social Wi-Fi and Analytics 11
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Cloud Footprint 12 Massively scalable, multi-tenant, fault-tolerant cloud architecture
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Managed Service Provider (MSP) Enablement 13
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Pricing Models Avoid feature based licensing Avoid user seat based licensing üPure OPEX üBundled üCAPEX
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 15 Application. What Application?
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 16 Does Your Wi-Fi Match Your Business? Retail/Hospitality: Guest Wi-Fi Captive portals Analytics PCI compliance WIPS Loss prevention Education: Guest Wi-Fi Social integration CIPA BYOD onboarding No Wi-Fi zones Cellular detection Banking: Guest Wi-Fi WIPS PCI compliance Identity management
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Social Wi-Fi and Analytics 17
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Social Wi-Fi Flow 18 1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Social Analytics for Opt-in Customers 19
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Sample Presence Analytics (Anonymous) 20 No.ofvisitorsNo.ofvisitors Dwell Time Total Foot Traffic
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 21 Why Should IT Care?
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. New Businesses Forces: SMAC! 22 Convergence of social, mobile, information (analytics), and cloud will transform business and IT
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Collaborate or Die 23
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. Collaborate or Die
  • © 2013 AirTight Networks, Inc. Proprietary and Confidential. 25 Are We Having #WiFun Yet? Tweet your comments with #WiFun