Good and Bad Posters

The Good

Visual Components Centralization of important points of focus. Eg nicole kidman, movie title. All the unimportant points left to the right. All fonts are in the same type to create constant focus on all the characters in the film Title however is boxed up to differentiate itself picture looks harmonious immediate mental relation between the red hat and MARGOT separation of the 2 women might give viewers a clue on the story plot background is also blurred to bring focus upon the characters use of distance to emphasize on characters’ role importance

Centralization of important points of focus. Eg nicole kidman, movie title. All the unimportant points left to the right.

All fonts are in the same type to create constant focus on all the characters in the film

Title however is boxed up to differentiate itself

picture looks harmonious

immediate mental relation between the red hat and MARGOT

separation of the 2 women might give viewers a clue on the story plot

background is also blurred to bring focus upon the characters

use of distance to emphasize on characters’ role importance

Colours choice of white background and minimal colors used to shift focus onto the characters even for characters, lighter shades of color (cool colors) are used to make the red hat (warm color) stand out further all text used are in black, except the name of the main character MARGOT (notice the corresponding red hat she is wearing) color ratio is handled well by determining the sizes of the humans which are actually contributing the colors Type is in black to bring maximum contrast

choice of white background and minimal colors used to shift focus onto the characters

even for characters, lighter shades of color (cool colors) are used to make the red hat (warm color) stand out further

all text used are in black, except the name of the main character MARGOT (notice the corresponding red hat she is wearing)

color ratio is handled well by determining the sizes of the humans which are actually contributing the colors

Type is in black to bring maximum contrast

Gestalt Principles Chunking of information (the actor’s names) Law of simplicity. Information is broken down to simple forms. Figure & Ground Lady in fore front (use of distance) other main characters at the back Obeys the laws. Size of figure against background, contrast btwn figure & background, details – figure has more details. Proximity quite clear because of the plot of the movie! Similarity Clear groupings Nicole + Jack >< Jennifer

Chunking of information (the actor’s names)

Law of simplicity. Information is broken down to simple forms.

Figure & Ground

Lady in fore front (use of distance)

other main characters at the back

Obeys the laws. Size of figure against background, contrast btwn figure & background, details – figure has more details.

Proximity

quite clear because of the plot of the movie!

Similarity

Clear groupings

Nicole + Jack >< Jennifer

Gestalt Principles Continuity similar to proximity, the grouping of the women suggests the plot development Closure invisible border framed by the limits of the words wall in between the 2 women

Continuity

similar to proximity, the grouping of the women suggests the plot development

Closure

invisible border framed by the limits of the words

wall in between the 2 women

The Bad

Visual Components type is not centralized Type competes for attention with the image Too wordy Different and unstandardize fonts Name of the actors eclipse / same priority as movie and is undifferentiated too many things happening in the poster Message of the poster is unconveyed Additional image under the word remember is confusing the viewer The center image is framed Presence of advertising in the poster

type is not centralized

Type competes for attention with the image

Too wordy

Different and unstandardize fonts

Name of the actors eclipse / same priority as movie and is undifferentiated

too many things happening in the poster

Message of the poster is unconveyed

Additional image under the word remember is confusing the viewer

The center image is framed

Presence of advertising in the poster

Colours red type eclipses the msg of the poster Then after that there’s a blue type and a black type Far too much color in the poster causing a diffusion of the msg

red type eclipses the msg of the poster

Then after that there’s a blue type and a black type

Far too much color in the poster causing a diffusion of the msg

Gestalt Principles Law of organisation - misused Law of simplicity. Complicated poster Figure & Ground no figure and no ground? Proximity quite clear because of the plot of the movie! Similarity Very unclear groupings

Law of organisation - misused

Law of simplicity. Complicated poster

Figure & Ground

no figure and no ground?

Proximity

quite clear because of the plot of the movie!

Similarity

Very unclear groupings

Gestalt Principles Continuity no continuity Closure no closure

Continuity

no continuity

Closure

no closure