Good&Bad Poster


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Good&Bad Poster

  1. 1. Good and Bad Posters
  2. 2. The Good
  3. 4. Visual Components <ul><li>Centralization of important points of focus. Eg nicole kidman, movie title. All the unimportant points left to the right. </li></ul><ul><li>All fonts are in the same type to create constant focus on all the characters in the film </li></ul><ul><li>Title however is boxed up to differentiate itself </li></ul><ul><li>picture looks harmonious </li></ul><ul><li>immediate mental relation between the red hat and MARGOT </li></ul><ul><li>separation of the 2 women might give viewers a clue on the story plot </li></ul><ul><li>background is also blurred to bring focus upon the characters </li></ul><ul><li>use of distance to emphasize on characters’ role importance </li></ul>
  4. 5. Colours <ul><li>choice of white background and minimal colors used to shift focus onto the characters </li></ul><ul><li>even for characters, lighter shades of color (cool colors) are used to make the red hat (warm color) stand out further </li></ul><ul><li>all text used are in black, except the name of the main character MARGOT (notice the corresponding red hat she is wearing) </li></ul><ul><li>color ratio is handled well by determining the sizes of the humans which are actually contributing the colors </li></ul><ul><li>Type is in black to bring maximum contrast </li></ul>
  5. 6. Gestalt Principles <ul><li>Chunking of information (the actor’s names) </li></ul><ul><li>Law of simplicity. Information is broken down to simple forms. </li></ul><ul><li>Figure & Ground </li></ul><ul><ul><li>Lady in fore front (use of distance) </li></ul></ul><ul><ul><li>other main characters at the back </li></ul></ul><ul><ul><li>Obeys the laws. Size of figure against background, contrast btwn figure & background, details – figure has more details. </li></ul></ul><ul><li>Proximity </li></ul><ul><ul><li>quite clear because of the plot of the movie! </li></ul></ul><ul><li>Similarity </li></ul><ul><ul><li>Clear groupings </li></ul></ul><ul><ul><li>Nicole + Jack >< Jennifer </li></ul></ul>
  6. 7. Gestalt Principles <ul><li>Continuity </li></ul><ul><ul><li>similar to proximity, the grouping of the women suggests the plot development </li></ul></ul><ul><li>Closure </li></ul><ul><ul><li>invisible border framed by the limits of the words </li></ul></ul><ul><ul><li>wall in between the 2 women </li></ul></ul>
  7. 8. The Bad
  8. 9. Visual Components <ul><li>type is not centralized </li></ul><ul><li>Type competes for attention with the image </li></ul><ul><li>Too wordy </li></ul><ul><li>Different and unstandardize fonts </li></ul><ul><li>Name of the actors eclipse / same priority as movie and is undifferentiated </li></ul><ul><li>too many things happening in the poster </li></ul><ul><li>Message of the poster is unconveyed </li></ul><ul><li>Additional image under the word remember is confusing the viewer </li></ul><ul><li>The center image is framed </li></ul><ul><li>Presence of advertising in the poster </li></ul>
  9. 10. Colours <ul><li>red type eclipses the msg of the poster </li></ul><ul><li>Then after that there’s a blue type and a black type </li></ul><ul><li>Far too much color in the poster causing a diffusion of the msg </li></ul>
  10. 11. Gestalt Principles <ul><li>Law of organisation - misused </li></ul><ul><li>Law of simplicity. Complicated poster </li></ul><ul><li>Figure & Ground </li></ul><ul><ul><li>no figure and no ground? </li></ul></ul><ul><li>Proximity </li></ul><ul><ul><li>quite clear because of the plot of the movie! </li></ul></ul><ul><li>Similarity </li></ul><ul><ul><li>Very unclear groupings </li></ul></ul>
  11. 12. Gestalt Principles <ul><li>Continuity </li></ul><ul><ul><li>no continuity </li></ul></ul><ul><li>Closure </li></ul><ul><ul><li>no closure </li></ul></ul>