RMM Online Advertising Overview

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RMM Online Advertising Overview

  1. 1. FOR 6 YEARS WE HAVE OFFERED ADVERTISERS BRAND SAFE ONLINE INITIATIVES. IT’S NOT WHAT WE CAN DO, BUT THE WAY WE DO IT.
  2. 2. • Fully Transparent - Site Level Reporting • ComScore Top 1,000 Sites • Local Market Content Takeover • Customized and Scalable Solutions • Premium Sites, Inventory, and Placements • Highest Combination of Composition and Reach • No Pre-Purchased Inventory – NO CRAM DOWNS • Personalized Continuous Optimization • Real Time Reporting THE RMM ADVANTAGE
  3. 3. RECENT RMM PARTNERS
  4. 4. SO WHY RMM
  5. 5. SO WHY RMM RMM Online is the digital arm of Lin Media, a multimedia group with broadcast television stations in 17 markets and digital offices in Los Angeles, New York, San Francisco, Chicago, Dallas, Austin, Atlanta, and Boston RMM is a full solution digital media company with over 10,000 direct publisher relationships for display advertising, a fully certified SEM team, along with full time specialists in SEO, Creative, Social Marketing and Management, Mobile Display, App Development, Web Design, Email Marketing and SMS Texting
  6. 6. YOU’RE THE ARCHITECT. WE’RE THE GRUNTS. RMM BUILDS IT HOW YOU WANT IT SITE LISTS AD UNITS STRATEGIES
  7. 7. OR EXACTLY WHAT YOU DON’T HAVE TIME TO DO RMM DOES EXACTLY WHAT YOU NEED RESEARCH PUBLISHER RELATIONS CREATIVE CONCEPTS
  8. 8. TRANSPARENCY PERSONALIZED ACCOUNT MANAGEMENT PREMIUM SITES PREMIUM PLACEMENTS RMM MAKES YOU FASTER SMARTE R SEXIERIN A PURELY PROFESSIONAL SENSEOF COURSE
  9. 9. REACH THE RIGHT PERSON AT THE RIGHT TIME IN THE RIGHT CONTENT RMM HAND SELECT S THE SITES OVER 10,000 PUBLISHERS NO PREPURCHASED OR EXCHANGE INVENORY NO CRAM DOWNS NO REMNANT DAILY SITE LEVEL OPTIMIZATION
  10. 10. RMM HAND SELECT S THE • Extensive research goes into every site selection • We literally hand select every site to ensure proper content, demographic, psychographic and geographic relevance • Transparency allows us to select sites based on actual historical performance – not just sites were we already own inventory, like many of competitors do
  11. 11. RMM HAND SELECT S THE • RMM’s RedZone allows advertisers 24/7 access to campaign performance and insight RMM provides you with full access to site level reporting, which provides you with knowledge and insight into which placements and sites perform the best for your campaign. Customizable reports can be sent as requested by the client
  12. 12. THE“ICING” THERE’S MORE?
  13. 13. display media CUSTOM CHANNELS LOCAL MEDIA COMSCORE TOP 1,000 PROPERTIES BEHAVIORAL TARGETING RETARGETING DIRECT PUBLISHER RELATIONSHIPS SITE TAKEOVERS IF YOU CAN DREAM IT WE CAN EXECUTE IT
  14. 14. creative services CONCEPTING FLASH AND RICH MEDIA DEVELOPMENT SITE DEVELOPMENT VIDEO EXECUTIONS IF YOU CAN DREAM IT WE CAN EXECUTE IT
  15. 15. ALL THE BIG BOYS. NONE OF THE HASSLE. search engine marketing
  16. 16. search engine optimization YES. IT REALLY HELPS
  17. 17. FACEBOOK AND TWITTER AND LINKEDIN….WHATEVER TOMORROW BRINGS social media
  18. 18. mobile marketing EVEN MY 95-YEAR OLD GRANDMA HAS A CELLEVEN MY 95-YEAR OLD GRANDMA HAS A CELL PHONE.PHONE. MOBILE DISPLAY AND VIDEO APP DEVELOPMENT iPAD RICH MEDIA SMS OPT-IN TEXTING LOCATION BASED CONTESTS
  19. 19. THE RMM TEAM MEDIA OPERATIONS SAM MOFFETT SVP MEDIA XT. 4414 BLAINE BURRIS AD OPS DIRECTOR XT. 4418 SEM DAVID SULLIVAN SEM MANAGER XT. 4404 ALEX JUDGE SEM ANALYST XT. 4439 OPERATIONS JON FLATT CEO XT. 4401 SCOTT FRIESEN COO XT. 4423 SHERRI HOLLAND CFO XT. 4403 MARJORIE WINEINGER AP MANAGER XT. 4430 SEO SOCIAL MOBILE CHRIS LEONARD MANAGER - SSM XT. 4406 BRIAN STACEY SEO SPECIALIST XT. 4427 TEAM CONTACT INFO E: FIRST.LAST@RMMONLINE.CO M STRATEGIC PLANNING LISE HUDSON VP OF SALES XT. 4412 MICHAEL SCHNEIDER GENERAL SALES MANAGER 404) 952.5020 MEGAN MATLOCK MEDIA SUPERVISOR XT. 4425 BROOKE STEINBERG BRAND SOLUTIONS & RESEARCH MANAGER XT. 4445 BRYAN BROWN CREATIVE DIRECTOR XT. 4419 BEN HOLLANDER CREATIVE MANAGER XT. 4441 ANNE MOORE WWW.RMMONLINE.COM

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