C.E.O and Founder, Ivens Jean-Pierre          http://jpartistmanagement.blogspot.com/
Company          Description1) Independent Label2) Artist Management and Development3) Internet Marketing4) Digital Distri...
Company Description         Continued...          Artist Management and               Development          Males and Femal...
Company Description                                            Digital                                                    ...
JP ENTERTAINMENT                  &             PRODUCTIONSExecutive Staff Members Include:C.E.O (Chief Executive Officer)C...
EMPLOYEESExecutive Staff Continued:PublicistEntertainment AttorneyTalent Agent
EMPLOYEESFilm Directors/AssistantPhotographersWeb/Graphic DesignersStudio Engineers/ ProducersBloggers                    ...
Company                         OverviewIndependent DigitalDistribution and EntertainmentProduction CompanySpecializes Art...
Education “F.S.T.E.”                         ...            “Futhering Success Through Education”Student LearningEnvironme...
“Peace In The Hood”Peace In The Hood Foundation provideseducation assistance in music production,and developmental service...
Products and Services                                                                          Stage Venue for Performance...
Products and Services                               “Two RecordingReal Life Exposure               Production             ...
Products and Services              • Future Advancements in AchievementsInstruments  Available     for              • Furt...
RevenuePromotions and Commercial AdvertisementNon-for-profit organization4,500 per Semester or 12 months extra on studentt...
Unique Proposition Value• JP Entertainment & Productions• Revenue• F.S.T.E “Future Education Development  Group”
WEAKNESSES•   Anti-Hacking/Piracy Security    Measures•   Loss of Productions•   Legal Business Issues/Copyright    Dilemmas
OpportunitiesNew Partnerships with top 5digital markets:Digital MusicMarket Expansion..U.K, Japan,Germany and FranceItunes...
THREATSIntense CompetitionDittoMusic, Steam,CDBaby, ItunesPiracy Issues/MusicDistribution
Marketing Mix/Marketing Goals:    Youth and College    Students will gain    access to a performing    facilities to use f...
ReferencesCreck,Z.(2008).Advantages of Digital Distribution.Zimbio.Retrieved from http://www.zimbio.com/Digital+Music/arti...
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Creative Branding Strategy

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  • Hello my name is Nicole McFadden and I am a graduate student in the Entertainment Business Master’s Degree Progam here at Full Sail Univesity. Upon completion of my degree I will become C.E.O and Founder of 9th Note Entertainment Productionz and My company produces Hip-hop, R&B, Neo soul and gospel music that creatively impacts the world with faith centered, innovative musical services. \n
  • (Music Ent. company)9th Note Entertainment Productionz of Orlando, Florida specializes in technical music educational services, Internet marketing , digital distribution deals, and Video Productions for independent artist. Tehcnical Education services provide potential students will basic knowledge of Pro tools and Logic Pro Musical softwares. Independant Artists are encouraged martket themselves and there music through social netwroks such as Facebook, MySpace, and Twitter. Company provides artists with digital distribution assistance for music promotions, and future record deals from major record labels. Students are also taught the basics of how to shoot a live music video as well as promote their own music videos.\n
  • My company also conducts local open mics and talent show competitions for artists who want to achieve higher promotional standards and success in potentially getting signed by a major record label company. My target audience will be males and females of all ethnic backgrounds from ages 16-45. These individuals will have to be talented consumers as a part of my company’s mission to strive for excellence with awareness. They will have to provide their own finances to get started with any business aspect of 9th Note Productions rather it’s to pursue artist management or purchase studio recording and engineering. Displaying an educational background is not a preference, and the individual must be one who is serious, motivated and determined to be a product of 9th Note Productions and entertainment business environment.\n\n
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  • Exective Board members consists of Business Professionals (C.E.O(Chief Executive Officer), C.F.O(Chief Financial Officer), Personal Manager, Talent Agent, and Entertainment Attorney and a Publicist.My employees consists of: Personal Artist Manager Recording Arts Studio engineers, Film Directors/Assistants, Photogrhaphers and Digital design artists . The C.F.O or Business Manager Accountant as opposed to personal mangers focus solely on artist’s finances. Job duties consist of doing taxes and/or bookkeeping, helping artists collect income, budget assistance, investment analysis, and track/audit royalty accounts.\n\nThe Personal Manager is often the focal point towards the furtherance of his or her career. My Personal Manager will assists my artist clients that enter in an agreement with a personal manager. Specific duties/tasks of a Personal Manager may consist of but no limited too selecting wardrobe for the artists’ live performance show’s and working on publicity materials, an advice on new creative issues jus to name a few.\n
  • A Talent Agent is the next group member in line to build a successful team in the Entertainment Business world. A Talent Agent has one task only and that is getting the artist employment. This is very crucial function since, after all, without employment, the artist has no income and cannot afford to pay rent and compensate the rest of the team.\n\nIn order to negotiate and get legal advice, there has to be an Entertainment Attorney within the company. The Entertainment Attorney will be business advisors, professional matchmakers, and bring parties together for new projects. Others will assist in administering copyrights and collecting and receiving funds on behalf of my client. It is important to have Entertainment Attorney because there is a chance that a deal within the company may go sour, and he/she coordinates the litigation process to resolve the claim. A Publicist is responsible for getting press coverage for a client/artists. The publicist is the middleman between the high-profile personality and members of the media. Publicists job duties include variety of tasks from performing damage control, attempting to counteract any undesirable press coverage the client to organizing publicity events for such as the release of a new " Hit single or Album." Publicists must maintain a good relationship with the media, no matter how demanding the desires of the client and the reporters thhey depend on.\n\n
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  • The company provides the following services: Artist Management, Artists Relations, New Media/Digital Services, Studio Engineering, Pre-production and Post-production, and Promotional Services. Musical talents will be independent artist from major entertainment locations such as Los, Angeles, Chicago, Il, New York, and Atlanta. \n
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  • Provide an explanation about your marketing mix. Describe your overall strategy for your product/service, pricing, place or distribution, promotion, and people.\n
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  • Creative Branding Strategy

    1. 1. C.E.O and Founder, Ivens Jean-Pierre http://jpartistmanagement.blogspot.com/
    2. 2. Company Description1) Independent Label2) Artist Management and Development3) Internet Marketing4) Digital Distributions and Record Deals5) Pre and Post Productions
    3. 3. Company Description Continued... Artist Management and Development Males and Females Ages 5-28 5-17 with parental consenthttp://jpartistmanagement.blogspot.com/p/music-videos.html http://jpartistmanagement.blogspot.com/p/music-videos.html
    4. 4. Company Description Digital Distributions and Internet Marketing Record dealshttp://magneticmarketingsolutions.com/479/internet-marketing-services/ http://bellandbarad.com/about/ http://www.arcube.com/digital-distribution.html
    5. 5. JP ENTERTAINMENT & PRODUCTIONSExecutive Staff Members Include:C.E.O (Chief Executive Officer)C.F.O (Chief Financial Officer/BusinessManager Accountant)Personal Manager http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
    6. 6. EMPLOYEESExecutive Staff Continued:PublicistEntertainment AttorneyTalent Agent
    7. 7. EMPLOYEESFilm Directors/AssistantPhotographersWeb/Graphic DesignersStudio Engineers/ ProducersBloggers http://www.8asians.com/2009/10/24/being-asian-can-prevent-promotions/
    8. 8. Company OverviewIndependent DigitalDistribution and EntertainmentProduction CompanySpecializes Artist Managementand Development, InternetMarketing and DigitalDistributions and RecordingDealsPre and Postproduction, ArtistManagement, and PromotionalServices
    9. 9. Education “F.S.T.E.” ... “Futhering Success Through Education”Student LearningEnvironmentAdvance LearningEnvironment
    10. 10. “Peace In The Hood”Peace In The Hood Foundation provideseducation assistance in music production,and developmental services to talentedunderprivileged kids, college students, andindependent artists who don’t have access toa performing arts facility.F.S.T.E. “Furthering Advancements ThroughEducation” is the overall mission of thePeace In The Hood Foundation to ouremployees, clients and consumers.
    11. 11. Products and Services Stage Venue for PerformancesStudio Recording/Engineering http://www.chakraultralounge.com/Lounge/index.php?v=home
    12. 12. Products and Services “Two RecordingReal Life Exposure Production Studios”Internship Credits
    13. 13. Products and Services • Future Advancements in AchievementsInstruments Available for • Furthering Success Through Education Students
    14. 14. RevenuePromotions and Commercial AdvertisementNon-for-profit organization4,500 per Semester or 12 months extra on studenttuition to cover all cost as an additional lab fee
    15. 15. Unique Proposition Value• JP Entertainment & Productions• Revenue• F.S.T.E “Future Education Development Group”
    16. 16. WEAKNESSES• Anti-Hacking/Piracy Security Measures• Loss of Productions• Legal Business Issues/Copyright Dilemmas
    17. 17. OpportunitiesNew Partnerships with top 5digital markets:Digital MusicMarket Expansion..U.K, Japan,Germany and FranceItunes,Amazon,EmusicGain access to sell music todiverse market with little to nocosts.Open doors for new businessmodels
    18. 18. THREATSIntense CompetitionDittoMusic, Steam,CDBaby, ItunesPiracy Issues/MusicDistribution
    19. 19. Marketing Mix/Marketing Goals: Youth and College Students will gain access to a performing facilities to use for Projects Great Product Strategy
    20. 20. ReferencesCreck,Z.(2008).Advantages of Digital Distribution.Zimbio.Retrieved from http://www.zimbio.com/Digital+Music/articles/9/Advantages+Digital+DistributionEmusicLogo.(2010).Retrievedfrom http://www.emusic.com/features/spotlight/2009_200910-indie-halloweenpics.htmlPhoto of Ditto logo.(2010).Retrieved from http://www.dittomusic.com/new-home-page/news.htm Photo of iPhone 4, Samsung Galaxy S (Captivate), Eveo 4G.(2010).IPCarrier.Retrieved from http://ipcarrier.blogspot.com/2010/08/iphone-4- samsung-galaxy-s-captivate-evo.html Picture of Ipod. http://www.techshout.com/ipod/2007/06/ipod-touch-with-touch-sensitive-screen-and-wifi-internet-unveiled-by-apple/ Picture of Mac book Pro in 24-Carat GOLD(2010).Retrieved form http://www.itechnews.net/2007/10/13/macbook-pro-in-24-carat-gold/ PictureofManbreakingcd.(2010).Retrievedfrom http://en.fotolia.com/id/1815064 NapsterPhoto.(2010). Retrieves from http://www.fulldhamaal.com/tech-gadgets/8-biggest-missed-opportunities-in-it-even-yahoo-and- microsoft-are-in-the-list-23372.htmPicture of Recording Studio.(2009). Music Clevland. Retrieved fromhttp://www.musiccleveland.com/recording_studios_locations.htmlPicture of recording studio.(2008).CrateKings. Retrieved from http://www.cratekings.com/best-new-recording-studios-0f-2008/Photo of Tunecore Logo.(2010).Retried fromhttp://www.pmpworldwide.com/articles.cfm?contentID=EA780E07-AF13-2DE4-AAAB7E41C82B10B7Picture of White Mac Book.(2010).Retrieved fromhttp://imall.ntu.edu.sg/category.asp?categoryname=laptopPhoto of ZCD Baby logo.(2010).Retrieved from. http://www.myspace.com/paulgibbons

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