User experience in marketing

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  • 1. Higher School of Economics User experience in marketing Evlampiev Mark
  • 2. Higher School of Economics structure Introduction Theoretical background Methodology and procedure Predicted outcomes Limitations of research
  • 3. Higher School of Economics The way user first meet the interface can predetermine his consumer behavior.
  • 4. Higher School of Economics JeansPick hand crafted premium jeans that are impossible to recreate in mass production
  • 5. Higher School of Economics problem visitors buyers majority of website visitors do not become buyers
  • 6. Higher School of Economics purpose visitors buyers identify the reasons of users dissatisfaction that lead to visitors outflow from the website
  • 7. Higher School of Economics research questions 1. Can User Interface affect the conversion from visitors buyers? 2. How do User Experience influence consumer decision-making process?
  • 8. Higher School of Economics Completion Visual Design Concrete Interface Design Navigation Design The Elements of User Experience Interaction Design Information Architecture time Information Design Jesse James Garrett Content Functional Specification Requirements Conception User Needs Abstract Site Objectives
  • 9. Higher School of Economics methods focus group observations participant and non participant
  • 10. Higher School of Economics increase amount of purchases. enrich UX upgrade UI results
  • 11. Higher School of Economics limitations selection for focus group time money
  • 12. Higher School of Economics thank you for your attention