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Graphic Design Assessment Challenge

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  • 1. NEW FY’13 IE PLAN: GRAPHIC DESIGN LEARNING OUTCOMES MEANS OF ASSESSMENT CRITERIA FOR SUCCESSArt Institute PittsburghTamara Pavlock draft A
  • 2. New FY’13 IE Plan: Graphic Design ☛ Spring 2012 the Graphic Design Portfolio class review process and final portfolio requirements were revised and updated. ☛ During the graduates final portfolio class: ☛ Week 3 students had their work evaluated by GD faculty for overall effective components of their books. ☛ Week 5 professional designers were brought in to work with each student and reviewed all the assessment outcomes. ☛ Final portfolio reviews are now in a presentation format to a panel of instructors. Mission: To provide an education in design, media arts and culinary that prepares students for individual and professional success. In-Betweener
  • 3. Midpoint Portfolio AssessmentRubric
  • 4. Midpoint Portfolio AssessmentRubric
  • 5. Final Portfolio Assessment Rubric
  • 6. Final Portfolio Assessment Rubric
  • 7. New GD Portfolio RequirementsVisuals are not for reading, copies are available.
  • 8. Professional Feedback―I wish I had more time to spend with your students. I am amazed with the talent of your students.There comfort level in sharing their design process, composition, color and more. You should be veryproud of them. They all will have great futures. Thank you and Emily and I will try to make it in June.‖All my best, Kathy Evans, Design Manager, Quaker Steak & Lube®―I just wanted to let you know that I think you had some talented designers in your department.If you have any candidates for graphic design/social media interns Id be happy to speak withthem and tell you more about what we could offer.‖Gabe - Casepops LLC Fact: Antonio Mercuri, a 2010 GD graduate, helped bring personality and life to Hello Bistro as the Senior Graphic Designer. http://412creative.com/2012/07/hello-bistro- brings-new-personality-to-forb
  • 9. 1. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors: Technical expertise - Graduates will demonstrate and apply competencies in industry-specific computer software programs within the context of producing concrete projects. This includes technical aspects of prepress, output, and quality reproduction as well as web design.☛ Associates & Diploma: Technical expertise is demonstrated through proficiency of software, manual skills, and craftsmanship for preparation and presentation of work.
  • 10. 1. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors Means of Assessment - Technical Expertise ☛ With a faculty developed rubric, students will be administered a final project digital and hardbound book that will include all components demonstrating competencies in industry software usage. ☛ 3rd quarter - first review in the Concept Development class ☛ Once GWD is live this review will take place in the 3rd quarter Concept Design class. ☛ 7th quarter - second review in the Portfolio Prep class ☛ Once GWD is live this review will take place in the 7th quarter in the Portfolio I class.
  • 11. 1. Bachelors, Associates, and Diploma LearningOutcomes☛ Associates & Diploma Means of Assessment - Technical Expertise ☛ With a faculty developed rubric, students will be administered a final project digital and hardbound book that will include all components demonstrating competencies in industry software usage. ☛ Associates 3rd quarter - first review in the Concept Development class ☛ Once GWD is live this review will take place in the 4th quarter Concept Design class. ☛ Diploma 3rd quarter - first review in the Concept Development class ☛ Once GWD is live this review will take place in the 2nd quarter Concept Design class.
  • 12. 1. Criteria for Success☛ Bachelors Review:☛ 3rd quarter - seventy percent of the students will score 70 or higher out of 100☛ 7th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1.0-5.0☛ Associates and Diploma Review:☛ 3rd quarter - seventy percent of the students will score 70 or higher out of 100 Fact: The Design Studio Students swept The Pittsburgh Aids Task Force poster design competition! http://www.patf.org/
  • 13. 2. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors: Design - graduates will analyze and incorporate aesthetics and formal concepts of layout and design. This includes spatial relationships; communication legibility and effectiveness; interrelationships among imagery and text; balance; typography; and color theory. This includes technical aspects of prepress, output, and quality reproduction as well as web design.☛ Associates & Diploma: Visual and verbal communication is demonstrated through inexpressive visual voice, control of form, and relevance to the needs of the client and values of the target audience
  • 14. 2. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors Means of Assessment – Design ☛ Critique - with a faculty developed rubric, students are assessed on the application of formal concepts of layout and design including typography and message effectiveness. ☛ 7th quarter - critique in the Portfolio Prep class ☛ Once we go live with GWD this review will take place in the 7th quarter in the Portfolio I class. ☛ 12th Quarter - G430 Portfolio - on a faculty developed portfolio rubric, students will be evaluated on their knowledge and skills in aesthetics and formal concepts of design to include page layout, typography, and message effectiveness.
  • 15. 2. Bachelors, Associates, and Diploma LearningOutcomes☛ Associates & Diploma Means of Assessment ☛ Visual and verbal communication - with a faculty developed rubric, students will be administered a final project digital and hardbound book that will include all components demonstrating competencies in industry software usage. ☛ Associates 3rd quarter - first review in the Concept Development class ☛ Once GWD is live this review will take place in the 4th quarter Concept Design class. ☛ Diploma 3rd quarter - first review in the Concept Development class ☛ Once GWD is live this review will take place in the 2nd quarter Concept Design class.
  • 16. 2. Criteria for Success☛ Bachelors Review:☛ 3rd quarter - seventy percent of the students will score 70 or higher out of 100.☛ 7th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1.0-5.0☛ Associates and Diploma Review:☛ 3rd quarter - seventy percent of the students will score 70 or higher out of 100 Fact: WORD PLAY is a ―while you wait‖ game developed by The Fred Rogers Company for parents and children to play together while waiting for the bus with help from the Art Institute Design Studio students.
  • 17. 3. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors: Conceptual - Graduates will demonstrate design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems.☛ Associates & Diploma: Design professionalism is displayed in the student’s work through demonstration of insightful background research, and credibility. The work should be error-free with a meaningful hierarchy of visual elements.
  • 18. 3. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors Means of Assessment - Conceptual (same as section 2) ☛ Critique - with a faculty developed rubric, students are assessed on the application of formal concepts of layout and design including typography and message effectiveness. ☛ 7th quarter - critique in the Portfolio Prep class ☛ Once we go live with GWD this review will take place in the 7th quarter in the Portfolio I class. ☛ 12th Quarter - G430 Portfolio – with a faculty developed portfolio rubric, students will be evaluated on their knowledge and skills in aesthetics and formal concepts of design to include page layout, typography, and message effectiveness.
  • 19. 3. Bachelors, Associates, and Diploma LearningOutcomes☛ Associates & Diploma Means of Assessment - Design Professionalism☛ 4 th Quarter – G313 Portfolio - on a faculty developed portfolio rubric, students will be evaluated on their design professionalism and creative problem solving including meaningful hierarch
  • 20. 3. Criteria for Success☛ Bachelors Review:☛ 7th quarter - seventy percent of the students will score 70 or higher out of 100.☛ 12th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1-5.0☛ Associates and Diploma Review:☛ 4th quarter - seventy percent of the students will score 70 or higher out of 100 Fact: A GD grad, Mike Legacy Is Art Director at a top Pittsburgh Agency, Brunner. mlegacy@brunnerworks.com
  • 21. 4. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors: Visual Communication - graduates will model the interdependence of content and visual expression and be able to evaluate and critique their ideas. Graduates must be able to verbally articulate the vision behind their creative work and explain and promote their solutions.☛ Associates & Diploma: Theory and Concept - student’s work demonstrates striking originality in their work. Evidence of knowledge of design trends is thorough and the solving of the design problem is insightful.
  • 22. 4. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors Means of Assessment - Visual Communication ☛ 12th Quarter - G430 Portfolio ☛ Professional Review and presentation - with a faculty developed rubric, students are assessed on their presentation of their student portfolios by a faculty panel.
  • 23. 4. Bachelors, Associates, and Diploma LearningOutcomes☛ Associates & Diploma Means of Assessment - Theory and Concept☛ With a faculty developed rubric, the students will be evaluated on originality and knowledge and skills in design theory, problem solving, and concept with an assigned problem.☛ Associates 3rd quarter - first review in the Concept Development class☛ Once GWD is live this review will take place in the 4th quarter Concept Design class.☛ Diploma 3rd quarter - first review in the Concept Development class☛ Once GWD is live this review will take place in the 2nd quarter Concept Design class.
  • 24. 4. Criteria for Success☛ Bachelors Review:☛ 12th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1-5.0☛ Associates and Diploma Review:☛ 3rd quarter - seventy percent of the students will score 70 or higher out of 100 Fact: Art Institute of Pittsburgh Graphic Design student Tyler Kozar entered a contest to win 1 million Pop-Tarts—and won. http://www.pittsburghmagazine.com/Best-of-the- Burgh-Blogs/Pitt-Girl/April-2011/Pop-Tart-Pop-Art/
  • 25. 5. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors: Professional Presentation - graduates will demonstrate professional presentation; articulation of knowledge of graphic design and visual problem solving; and mastery of industry standards, professional practices and ethics.☛ Associates & Diploma: Form - student’s work demonstrates applied mastery of application of the formal aspects of graphic design, image making, and typography to the creation of design objects (form) and page compositions. Graduates will have a basic marketing package and basic portfolio of work, demonstrating the competencies of the curriculum.
  • 26. 5. Bachelors, Associates, and Diploma LearningOutcomes☛ Bachelors Means of Assessment Visual Communication (same as section 4) ☛ 12th Quarter - G430 Portfolio ☛ Professional Review and presentation - On a faculty developed rubric, students are assessed on their presentation of their student portfolios by a faculty panel.
  • 27. 5. Bachelors, Associates, and Diploma LearningOutcomes☛ Associates & Diploma Means of Assessment - Form☛ 4 th Quarter – G313 Portfolio, on a faculty developed portfolio rubric, students will be evaluated on their design professionalism and creative problem solving including meaningful hierarchy.
  • 28. 5. Criteria for Success☛ Bachelors Review:☛ 12th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1-5.0☛ Associates and Diploma Review:☛ 4th quarter - the overall average score on appropriate components will be no less than 3.5 on a scale of 1-5.0 Fact: A Solar Thermal Domestic Water Panel mural on the playground side of Pittsburgh Phillips School was designed by Art Institute of Pittsburgh Graphic Design students.
  • 29. Conclusion☛ Previous to the new plan, some of the FY’12 assessment numbers were not completed due to the change in management and further review of the testing instrument.☛ As a result the assessment process has been reviewed, updated and has gone live during the 07/09/12 summer quarter.☛ Results will be reviewed at the end of the summer session and evaluated.☛ Thank you