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What You Need To Know To Be A Great Product Innovator
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What You Need To Know To Be A Great Product Innovator

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How do ideas become market-winning products? ...

How do ideas become market-winning products?

That is the question Chad McAllister, PhD, has explored throughout his 25 year career in product development, management, and innovation. Now, with the economy showing signs of improving, organizations are committing more resources to innovation. This is creating a need for people to move into product roles, but many professionals, even those who have been product developers and managers, are unprepared to deal with the challenges of innovation.

About the Speaker:
Chad McAllister is an author and professor of innovation leadership. He earned a PhD in business to deepen his understanding of how to exceed customers' expectations. He is also PMP certified and holds professional product innovation certifications from PDMA and AIPMM. He founded Product Innovation Educators to teach anyone how to turn ideas into products that create raving fans.

He's currently traveling the US in an RV exploring innovation.

** Note:
"Turning Ideas into Market-Winning Products" is for product professionals moving into leadership roles and for product leaders who want to excel.

Upcoming Events
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.

About AIPMM
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Call For Speakers: http://bit.ly/1b006vm
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Articles: http://www.aipmm.com/html/newsletter/article.ph
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What You Need To Know To Be A Great Product Innovator What You Need To Know To Be A Great Product Innovator Presentation Transcript

  • © AIPMM 2014 www.aipmm.com www.aipmm.com
  • © AIPMM 2014 www.aipmm.com
  • © AIPMM 2014 www.aipmm.com Follow: @AIPMM @ChadMcAllister @hmdelcastillo Use: #AIPMM #ProdBOK Tweet! View slide
  • © AIPMM 2014 www.aipmm.com Participate and Win! Must be present to win! One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) Everyone gets a free download of Chad’s new book. View slide
  • © AIPMM 2014 www.aipmm.com Today’s Speaker Moderator: Hector Del Castillo, CPM, CPMM @hmdelcastillo Presenter: Chad McAllister, PhD Innovation Hacker chad@TheEverydayInnovator.com www.linkedin.com/in/chadmcallister www.TheEverydayInnovator.com www.ProductInnovationEducators.com
  • www.TheEverydayInnovator.com WHAT YOU NEED TO KNOW TO BE A PRODUCT DEVELOPER, MANAGER, AND INNOVATOR
  • www.TheEverydayInnovator.com THANK YOU FOR PARTICIPATING! EVERYONE – RECEIVE PRODUCT INNOVATION EBOOK…
  • www.TheEverydayInnovator.com Every person in a product role should know the 3-part innovation model because it creates market-winning products
  • www.TheEverydayInnovator.com WHY YOU NEED TO KNOW THE 3-PART MODEL It provides scaffolding It emphasizes the right work at the right time It clarifies roles 1 2 3
  • www.TheEverydayInnovator.com SETTING THE STAGE – WHY TALK ABOUT THIS NOW 1. Interviews 2. Product management matters 3. Who needs the innovation model
  • www.TheEverydayInnovator.com SETTING THE STAGE - INTERVIEWS RV road trip + interviewing innovators, product professionals, and business owners Blog: www.TheEverydayInnovator.com
  • www.TheEverydayInnovator.com INTERVIEWS – HEDGEHOG PRINCIPLE Innovation ?
  • www.TheEverydayInnovator.com PRODUCT MANAGEMENT: MATTERS, BIG TIME “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” –Peter Drucker Source: The late Peter Drucker, widely considered the most influential business thinker yet
  • www.TheEverydayInnovator.com PRODUCT MANAGEMENT: TITLES – Product Manager – Business Analyst – Development Manager – Engineer – Product Manager – Product Marketing Manager – Product Owner – Program Manager – Project Manager – User Experience Professional – Other Source: The Study of Product Team Performance, 2013, by Actuation Consulting
  • www.TheEverydayInnovator.com POLL: WHAT IS YOUR CURRENT TITLE? a) Product Manager or Product Marketing Manager b) Business Analyst c) Developer/Engineer d) Project Manager e) Other
  • www.TheEverydayInnovator.com Product Management: Influence • Last 7 Proctor & Gamble CEOs • Steve Ballmer, CEO Microsoft • Marissa Mayer, CEO Yahoo • David Filo, co-founder of Yahoo! • Scott Cook, founder of Intuit • Marc Andreessen, co-founder of Netscape • Jeff Bezos, founder of Amazon • Steve Case, co-founder of AOL • Michael Dell, founder of Dell • Larry Ellison, co-founder of Oracle • Bill Gates, co-founder of Microsoft • Steve Jobs, co-founder of Apple • Pierre Omidyar, founder of eBay • Larry Page, co-founder of Google • David Packard, co-founder of HP • Fred Smith, founder of FedEx
  • www.TheEverydayInnovator.com Product Management: Influence • Last 7 Proctor & Gamble CEOs • Steve Ballmer, CEO Microsoft • Marissa Mayer, CEO Yahoo • David Filo, co-founder of Yahoo! • Scott Cook, founder of Intuit • Marc Andreessen, co-founder of Netscape • Jeff Bezos, founder of Amazon • Steve Case, co-founder of AOL • Michael Dell, founder of Dell • Larry Ellison, co-founder of Oracle • Bill Gates, co-founder of Microsoft • Steve Jobs, co-founder of Apple • Pierre Omidyar, founder of eBay • Larry Page, co-founder of Google • David Packard, co-founder of HP • Fred Smith, founder of FedEx …your name here…
  • www.TheEverydayInnovator.com Who Needs the Innovation Model Employees moving into a product role.
  • www.TheEverydayInnovator.com Who Needs this Information Employees moving into a product role. CEOs, leaders, and managers responsible for products
  • www.TheEverydayInnovator.com Poll: Which best describes your situation? a) Would like to move into a product role b) Currently in a product role for 1 year or less c) Have been in a product role for more than 1 year d) Responsible for supporting several products
  • www.TheEverydayInnovator.com SETTING THE STAGE – WHY TALK ABOUT THIS NOW Interviews – product development, management, and innovation Product management matters – now more than ever Who needs the innovation model – product teams and leaders
  • www.TheEverydayInnovator.com WHY YOU NEED TO KNOW THE 3-PART MODEL It provides scaffolding It emphasizes the right work at the right time It clarifies roles 1 2 3
  • www.TheEverydayInnovator.com SCAFFOLDING…FRAMEWORK1
  • www.TheEverydayInnovator.com FRAMEWORK 3-Part Innovation Model
  • www.TheEverydayInnovator.com “Eureka” moments are guided through the Managed Front End, resulting in viable product concepts.
  • www.TheEverydayInnovator.com Product concepts take shape in New Product Development through a structured process and eventually transform into products that can then be launched to a market.
  • www.TheEverydayInnovator.com Once in the market, available to customers, the product manager focuses on maximizing the product’s performance through the Product Lifecycle
  • www.TheEverydayInnovator.com 3-Part Innovation Model
  • www.TheEverydayInnovator.com RIGHT WORK AT RIGHT TIME2
  • www.TheEverydayInnovator.com GENERATING IDEAS
  • www.TheEverydayInnovator.com GENERATING IDEAS Structure + Process + Inspiration
  • www.TheEverydayInnovator.com GENERATING IDEAS
  • www.TheEverydayInnovator.com GENERATING IDEAS • Classic Ideation – Is there a critical need for the product? – Is it a product idea you're excited about? • What happened – 1700 individual contributions – 35 well-formed concepts emerged – Viability ranking: "Can our organization do this?" – Top 20 concepts ranked on two dimensions: (1) excitement for the concept, and (2) feasibility for the organization – Supporters ranked the concepts by: (1) critical need for the product, and (2) willingness to provide financial support for the project.
  • www.TheEverydayInnovator.com LEARN, MEASURE, BUILD, MEASURE, LEARN
  • www.TheEverydayInnovator.com RIDE THE WAVE
  • www.TheEverydayInnovator.com RIDE THE WAVE
  • www.TheEverydayInnovator.com POLL: IF YOU COULD ONLY WORK IN ONE AREA? a) Managed Front End b) New Product Development c) Product Life Cycle d) Other
  • www.TheEverydayInnovator.com CLARIFIES ROLES3
  • www.TheEverydayInnovator.com PRODUCT MANAGEMENT MATTERS: TITLES – Product Manager – Business Analyst – Development Manager – Engineer – Product Manager – Product Marketing Manager – Product Owner – Program Manager – Project Manager – User Experience Professional – Other Source: The Study of Product Team Performance, 2013, by Actuation Consulting
  • www.TheEverydayInnovator.com NUMEROUS ROLES IN PRODUCT INNOVATION (Trias De Bes & Kotler, 2011) A Activators B Browser C Creators D Developers E Executors F Facilitators Top management (GM or Chief Innovation officer) Market research department Advertising agency R&D Current marketing department (shared team) Top management (GM or Chief innovation officer) Employees Market research supplies Creativity agency New products department Current sales department (shared team) Financial director Suppliers Sociologists Marketing Operations Dedicated marketing team New projects committee Distributors Marketing Creative types Manufacturing New division Chief innovation officer Clients Sales R&D External suppliers New company Board Investors Opinion leaders Clients Marketing Third party alliances Shareholders See “Winning at Innovation” by Trias De Bes and Kotler for the complete table.
  • www.TheEverydayInnovator.com NUMEROUS ROLES IN PRODUCT INNOVATION (Trias De Bes & Kotler, 2011) A Activators B Browser C Creators D Developers E Executors F Facilitators Top management (GM or Chief Innovation officer) Market research department Advertising agency R&D Current marketing department (shared team) Top management (GM or Chief innovation officer) Employees Market research supplies Creativity agency New products department Current sales department (shared team) Financial director Suppliers Sociologists Marketing Operations Dedicated marketing team New projects committee Distributors Marketing Creative types Manufacturing New division Chief innovation officer Clients Sales R&D External suppliers New company Board Investors Opinion leaders Clients Marketing Third party alliances Shareholders See “Winning at Innovation” by Trias De Bes and Kotler for the complete table.
  • www.TheEverydayInnovator.com GatePhase AIPMM PRODUCT MANAGEMENT FRAMEWORK Source: © 1998-2014, AIPMM, All Rights Reserved.
  • www.TheEverydayInnovator.com How to Learn More What • Provides foundation of product development, management, and innovation. • Shows how successful teams develop new products consumers love.
  • www.TheEverydayInnovator.com How to Learn More Who • Moving into product development, management, or innovation role • Leader of a development group • Better understand the discipline of product management
  • www.TheEverydayInnovator.com How to Learn More Why • Interviews, teaching, training • Not proprietary • Reflects body of knowledge • Short, concise guide – practical information
  • www.TheEverydayInnovator.com How to Learn More Praise "This guide is a must-have for everyone entering the field of product development and management. Experienced product managers will also find it helpful to their success. It distills complicated innovation concepts into a simple- to-apply framework. If you want to know what product managers should be doing, start with this book." - Therese Padilla. President of the Association of International Product Marketing & Management (AIPMM).
  • www.TheEverydayInnovator.com Speaker Info: • Bio on LinkedIn… www.linkedin.com/in/chadmcallister – Electrical Engineering – Software Development – Project Manager – Product Manager – Project, Product, Innovation Certifications (PMI, PDMA, AIPMM) – PhD – Requirements and Expectations – Educator – www.ProductInnovationEducators.com
  • © AIPMM 2014 www.aipmm.com Q & A Moderator: Hector Del Castillo, CPM, CPMM @hmdelcastillo Presenter: Chad McAllister, PhD Innovation Hacker chad@TheEverydayInnovator.com www.linkedin.com/in/chadmcallister www.TheEverydayInnovator.com www.ProductInnovationEducators.com
  • © AIPMM 2014 www.aipmm.com Upcoming Courses Course & Location Dates Days Time CPM® Certification Prep Course & Exam McLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA June 13, 2014 F 8:30 am – 5 pm For more information, visit: Transform Your Career.
  • © AIPMM 2014 www.aipmm.com Athens, Greece Belgrade, Serbia Athens, Greece Follow the links above for more information, or contact: certification@aipmm.com. Upcoming Courses
  • © AIPMM 2014 www.aipmm.com May 12-13 - Bellevue, WA June 16-17 - McLean, VA Upcoming Courses AIPMM is offering several scholarships to these courses to reach those who are serious about learning skills to lead innovation efforts, but have budget constraints. For more information visit: http://bit.ly/CILCourse.
  • © AIPMM 2014 www.aipmm.com Download Your Free Copy Get it Free Today Only(Apr 25, 2014) • http://www.amazon.com/Turning -Ideas-into-Market-Winning- Products-ebook/dp/B00J7A6IB4 • Readers for all devices and computers… http://www.amazon.com/gp/feat ure.html?docId=1000493771
  • © AIPMM 2014 www.aipmm.com Please Join Us Again! The 3C's of Successful Product Positioning May 2, 12 pm ET Five Competitive Forces That Can Kill Your Product May 9, 12 pm ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk Call For Speakers: http://www.boldpm.com/call_for_speakers Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/