Webcast: Why Marketing Analytics Matters
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Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). ...
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
Marketing analytics can boost product sales by predicting and measuring the effectiveness of marketing efforts. Few dispute its power. Yet many people do not take advantage of the full breadth of analytics tools and techniques, often because they do not know where to start. In this webinar, we cover the benefits of marketing analytics, a framework for mastering the topic, and several quick and easy techniques to get you started. We show how you can apply the field of marketing analytics to boost performance in multiple product areas, from market sizing, to segmentation, to deciding which features to include in a product, and more. See how to apply the power of marketing analytics to transform your products from "meh" to mesmerizing.
About the Speaker
Stephan Sorger is the "Analytics Ambassador." He developed the 500 page book, "Marketing Analytics: Strategic Models and Metrics." He applied marketing analytics in his work at consulting organization On Demand Advisors. He is an Honored Instructor at UC Berkeley Extension, where he teaches courses in marketing analytics. Online measurement company Demand Metric (demandmetric.com) touts him as a "marketing analytics and measurement genius." Learn more at StephanSorger.com.
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
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