© AIPMM 2013 www.aipmm.com
AIPMM Webinar Series
www.aipmm.com
© AIPMM 2013 www.aipmm.com
© AIPMM 2013 www.aipmm.com
– Founded 1998
– World’s largest professional association for product
management, product marke...
© AIPMM 2013 www.aipmm.com
AIPMM: @AIPMM
Greg Geracie: @GregGeracie
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© AIPMM 2013 www.aipmm.com
• One 12-month AIPMM Premium Membership
Participate and Win!
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Today’s Speaker
Moderator:
Therese Padilla, President, AIPMM
Presenter:
Greg Geracie
Actuation ...
© AIPMM 2013 www.aipmm.com
FEATURED PRESENTATION
© 2011 Actuation Consulting, LLC
Propel forward.
The Study of Product Team Performance, 2013
© 2011 Actuation Consulting, LLC
Propel forward.
9
The material contained in this presentation is protected under the
copy...
© 2011 Actuation Consulting, LLC
Propel forward.Agenda
10
Introduction
Role Clarification Questions
Product Development Me...
© 2011 Actuation Consulting, LLC
Propel forward.
11
Introduction
Greg Geracie - Study Author
• President of Actuation Cons...
© 2011 Actuation Consulting, LLC
Propel forward.
12
Introduction
David Heidt – Study Co-Author
• President Chicagoland Cha...
© 2011 Actuation Consulting, LLC
Propel forward.
13
Introduction
Ron Lichty – Study Co-Author
• Principal, Ron Lichty Cons...
© 2011 Actuation Consulting, LLC
Propel forward.
14
Introduction
Steven Starke – Study Co-Author
• Steven is an expert in ...
© 2011 Actuation Consulting, LLC
Propel forward.
Sponsors
Promotional Partners
Sponsors and Partners
© 2011 Actuation Consulting, LLC
Propel forward.
Survey Method
• The sponsors and promotional partners emailed
invitations...
© 2011 Actuation Consulting, LLC
Propel forward.
Do you play an active role creating or enhancing
products or services wit...
© 2011 Actuation Consulting, LLC
Propel forward.
Which of the following titles best describes your
primary role?
18
Demogr...
© 2011 Actuation Consulting, LLC
Propel forward.
Which of the following titles do you directly
report to?
19
Demographics
© 2011 Actuation Consulting, LLC
Propel forward.
Which of the following best describes your
organization’s primary busines...
© 2011 Actuation Consulting, LLC
Propel forward.Role Clarification
21
How do you define the role of a product manager
in y...
© 2011 Actuation Consulting, LLC
Propel forward.Role Clarification
22
What member of the team has the most influence?
with...
© 2011 Actuation Consulting, LLC
Propel forward.
Which of the following methodologies best describes
the way your organiza...
© 2011 Actuation Consulting, LLC
Propel forward.
Product Development
Methods
24
Less than $50 M $50 to $499 M $500 to $2 B...
© 2011 Actuation Consulting, LLC
Propel forward.
Which methodology do you associate with increasing
the profitability of y...
© 2011 Actuation Consulting, LLC
Propel forward.
26
Review: The Five Factors
(2012)
• Discovered that five key factors wer...
© 2011 Actuation Consulting, LLC
Propel forward.
27
This Year’s Findings (2013)
Regression analysis points to three themes...
© 2011 Actuation Consulting, LLC
Propel forward.
28
An Aligned Strategy
High-performance product teams need to link
to a w...
© 2011 Actuation Consulting, LLC
Propel forward.
29
Business Unit Leader
Engagement
Access to the senior business leader l...
© 2011 Actuation Consulting, LLC
Propel forward.
30
Product Manager Role
Definition
A clearly defined product manager role...
© 2011 Actuation Consulting, LLC
Propel forward.
31
Onboarding Product Team
Members
Only 4% of organizations indicate they...
© 2011 Actuation Consulting, LLC
Propel forward.
32
The Importance of Product
Launch
Millions spent sheparding products th...
© 2011 Actuation Consulting, LLC
Propel forward.Landmines
33
Where does the effectiveness of your product
team break down?
© 2011 Actuation Consulting, LLC
Propel forward.
34
Conclusion
• However, our statistical research indicates that
improvin...
© 2011 Actuation Consulting, LLC
Propel forward.
35
2013 White Paper
• Executive summary details the
key findings along wi...
© 2011 Actuation Consulting, LLC
Propel forward.
Contact: Greg Geracie at 312.775.2373
Greg@ActuationConsultingllc.com
Fol...
© AIPMM 2013 www.aipmm.com
Q & A
Moderator:
Therese Padilla, President, AIPMM
Presenter:
Greg Geracie
Actuation Consulting...
© AIPMM 2013 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
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CIL® Certification Prep Course & Exam
Athens, Gre...
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For More Information About
• AIPMM membership benefits
• Certification courses near you
• How t...
© AIPMM 2013 www.aipmm.com
Please Join Us Again!
AIPMM Webinar Series:
Why Marketing Analytics Matters, Friday, Jul 12th, ...
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Webcast: The 2013 Global Study of Product Team Performance

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Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).

Each year Actuation Consulting conducts a global study of product team performance which examines the dynamics of high performing product teams. This year's study was sponsored by 13 different organizations the majority of which are professional associations spanning the spectrum (product management, project and program management, user experience, etc.). This broad support makes the study truly unique. Join us to learn more about the findings from this year's study and the implications for your product team.

Here we share insights on the factors that drive product team performance and separate high performance teams from the rest of the pack.

About the Speaker
Greg Geracie is the President of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Actuation Consulting provides popular training courses for product managers and product teams and publishes the global Study of Product Team Performance annually.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit www.aipmm.com.

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  • WebMD Health Services has more than a decade of experience working with more than 250 large employers, national and regional health plans, and other sponsors of careOur clients include some of the most progressive, innovative organizations in the health and benefits spaceWe are proud of our relationships with these leading organizations and continue to take seriously our role in helping them to improve the health of their employee and member populations and reduce the corresponding burden of healthcare costs
  • Webcast: The 2013 Global Study of Product Team Performance

    1. 1. © AIPMM 2013 www.aipmm.com AIPMM Webinar Series www.aipmm.com
    2. 2. © AIPMM 2013 www.aipmm.com
    3. 3. © AIPMM 2013 www.aipmm.com – Founded 1998 – World’s largest professional association for product management, product marketing and brand management – Provides globally recognized certifications: • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader • Certified Brand Manager
    4. 4. © AIPMM 2013 www.aipmm.com AIPMM: @AIPMM Greg Geracie: @GregGeracie Tweet!
    5. 5. © AIPMM 2013 www.aipmm.com • One 12-month AIPMM Premium Membership Participate and Win!
    6. 6. © AIPMM 2013 www.aipmm.com Today’s Speaker Moderator: Therese Padilla, President, AIPMM Presenter: Greg Geracie Actuation Consulting Greg@ActuationConsultingllc.com +1-312-775-2373
    7. 7. © AIPMM 2013 www.aipmm.com FEATURED PRESENTATION
    8. 8. © 2011 Actuation Consulting, LLC Propel forward. The Study of Product Team Performance, 2013
    9. 9. © 2011 Actuation Consulting, LLC Propel forward. 9 The material contained in this presentation is protected under the copyright laws of the United States. This material may not be reproduced in any form or by any means without the express written permission of Actuation Consulting. Any infringement of these copyrights or trademarks will be prosecuted to the full extent of the law. The survey data in this presentation is available for use by qualified educational institutions and may be licensed by all other parties. Please contact us directly to learn more. © 2013 Actuation Consulting. All rights reserved.
    10. 10. © 2011 Actuation Consulting, LLC Propel forward.Agenda 10 Introduction Role Clarification Questions Product Development Methodology Insights Drill Down Into Last Year’s Findings Demographics Questions and Answers
    11. 11. © 2011 Actuation Consulting, LLC Propel forward. 11 Introduction Greg Geracie - Study Author • President of Actuation Consulting • Author of the global best seller Take Charge Product Management • Led the development of The Guide to the Product Management and Marketing Body of Knowledge • Adjunct Professor at DePaul University’s College of Computing and Digital Media
    12. 12. © 2011 Actuation Consulting, LLC Propel forward. 12 Introduction David Heidt – Study Co-Author • President Chicagoland Chapter of the International Institute of Business Analysis (IIBA) • Progressing the professional disciplines of business analysis and product management • Helps organizations deploy enterprise workflow and content management solutions for knowledge management and process optimization
    13. 13. © 2011 Actuation Consulting, LLC Propel forward. 13 Introduction Ron Lichty – Study Co-Author • Principal, Ron Lichty Consulting • Co-author of the acclaimed Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams • 20 years leading programming, 30 years in software development • Works with companies and teams: transforms chaos to clarity to make software development hum
    14. 14. © 2011 Actuation Consulting, LLC Propel forward. 14 Introduction Steven Starke – Study Co-Author • Steven is an expert in project management for product development projects • Author of S.T.O.P. The Project Management Survival Plan • Steven regularly contributes material to Actuation Consulting’s thought leadership activities and blog
    15. 15. © 2011 Actuation Consulting, LLC Propel forward. Sponsors Promotional Partners Sponsors and Partners
    16. 16. © 2011 Actuation Consulting, LLC Propel forward. Survey Method • The sponsors and promotional partners emailed invitations to take a web-based survey • All respondents were anonymous (optional disclosure) • Interested in hearing from the following roles: – Business analyst – Development managers – Engineer – Product manager – Program manager – Project manager – Product owner – User experience professionals 16
    17. 17. © 2011 Actuation Consulting, LLC Propel forward. Do you play an active role creating or enhancing products or services within your organization? 17 Demographics
    18. 18. © 2011 Actuation Consulting, LLC Propel forward. Which of the following titles best describes your primary role? 18 Demographics
    19. 19. © 2011 Actuation Consulting, LLC Propel forward. Which of the following titles do you directly report to? 19 Demographics
    20. 20. © 2011 Actuation Consulting, LLC Propel forward. Which of the following best describes your organization’s primary business focus? 20 Demographics
    21. 21. © 2011 Actuation Consulting, LLC Propel forward.Role Clarification 21 How do you define the role of a product manager in your organization?
    22. 22. © 2011 Actuation Consulting, LLC Propel forward.Role Clarification 22 What member of the team has the most influence? with executive stakeholders?
    23. 23. © 2011 Actuation Consulting, LLC Propel forward. Which of the following methodologies best describes the way your organization develops products? 23 Product Development Methods
    24. 24. © 2011 Actuation Consulting, LLC Propel forward. Product Development Methods 24 Less than $50 M $50 to $499 M $500 to $2 B More than $2 B Waterfall 18.42% 15.79% 28.95% 36.84% Lean 25% 25% 12.5% 37.5% Blended (Some Waterfall and some Agile) 34.85% 22.73% 16.67% 25.76% Agile 54.35% 22.83% 14.13% 8.7% Don’t know 45% 25% 15% 15% Which of the following methods best describes how your organization develops products?
    25. 25. © 2011 Actuation Consulting, LLC Propel forward. Which methodology do you associate with increasing the profitability of your product? 25 Product Development Methods
    26. 26. © 2011 Actuation Consulting, LLC Propel forward. 26 Review: The Five Factors (2012) • Discovered that five key factors were common across high-performing product teams • Likelihood of a product team performing at a high level is 67%, if all five factors are in place, only 2% in their absence! • These factor are: – Unwavering executive team support – Strong product team alignment – Post-product development focus – Assigning core team members – Onboarding
    27. 27. © 2011 Actuation Consulting, LLC Propel forward. 27 This Year’s Findings (2013) Regression analysis points to three themes from last year and three new…
    28. 28. © 2011 Actuation Consulting, LLC Propel forward. 28 An Aligned Strategy High-performance product teams need to link to a well communicated corporate strategy.
    29. 29. © 2011 Actuation Consulting, LLC Propel forward. 29 Business Unit Leader Engagement Access to the senior business leader leads to higher levels of product team performance.
    30. 30. © 2011 Actuation Consulting, LLC Propel forward. 30 Product Manager Role Definition A clearly defined product manager role leads to higher levels of product team performance.
    31. 31. © 2011 Actuation Consulting, LLC Propel forward. 31 Onboarding Product Team Members Only 4% of organizations indicate they have a best practice onboarding product team members.
    32. 32. © 2011 Actuation Consulting, LLC Propel forward. 32 The Importance of Product Launch Millions spent sheparding products through product development only to underinvest in launch.
    33. 33. © 2011 Actuation Consulting, LLC Propel forward.Landmines 33 Where does the effectiveness of your product team break down?
    34. 34. © 2011 Actuation Consulting, LLC Propel forward. 34 Conclusion • However, our statistical research indicates that improving any of these factors will significantly add to your product team’s performance. • The data indicates that last year’s factors are highly relevant but teams should also pay attention to business leader access, product manager role definition, and the landmines that undermine success. This year’s study sheds additional light on the factors that drive high performance
    35. 35. © 2011 Actuation Consulting, LLC Propel forward. 35 2013 White Paper • Executive summary details the key findings along with our interpretations • Comprehensive overview of the survey questions and responses • Detailed analysis of the data • Download your free copy at: www.ActuationConsulting.com Provides compelling details
    36. 36. © 2011 Actuation Consulting, LLC Propel forward. Contact: Greg Geracie at 312.775.2373 Greg@ActuationConsultingllc.com Follow Us! Facebook: http://www.facebook.com/pages/Actuation-Consulting/ Our Blog: http://www.actuationconsultingllc.com/blog/ Twitter: @GregGeracie www.ActuationConsulting.com
    37. 37. © AIPMM 2013 www.aipmm.com Q & A Moderator: Therese Padilla, President, AIPMM Presenter: Greg Geracie Actuation Consulting Greg@ActuationConsultingllc.com +1-312-775-2373
    38. 38. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam Teqcorner, McLean, VA July 22, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam Teqcorner, McLean, VA July 23-24, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam Teqcorner, McLean, VA July 25-26, 2013 Th, F 8:30 am – 5 pm Contact Cynthia Petti, cynthia@280group.com for more information. Additional certification prep courses are available in Austin, San Jose, Seattle, and London.
    39. 39. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
    40. 40. © AIPMM 2013 www.aipmm.com For More Information About • AIPMM membership benefits • Certification courses near you • How to prepare to take a certification exam Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
    41. 41. © AIPMM 2013 www.aipmm.com Please Join Us Again! AIPMM Webinar Series: Why Marketing Analytics Matters, Friday, Jul 12th, 12 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/

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