AIPMM Webcast: Project/Product Views of High Performing Product Teams

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A cross-functional discussion of each of the five key factors from the perspective of the study authors who represent the perspectives of product management and project management.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr

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  • Certification validates your knowledge and expertise in Product Management, Product Marketing Management and Agile Product Management.Certification evaluates your expertise regarding the product management and marketing body of knowledge.Certification provides a mark of distinction that sets you apart. Certification provides external validation of your knowledge and competence among others not familiar with the profession, improving your marketability. Certification shows your commitment to the profession and your own professional growth.Certification improves your opportunity for professional advancement, including your professional marketability, salary increases, job role and promotions.Certification requires a dedication to continuing education, promoting your continued growth and development as a professional. Certification may persuade your employer to underwrite educational activities that support your professional development and your company's continuous improvement efforts. Certification links youwith experts and thought leaders in your profession.
  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • Here is an upcoming training opportunity that I will lead.
  • Here is an upcoming training opportunity that I will lead.
  • Here is an upcoming training opportunity that I will lead.
  • AIPMM Webcast: Project/Product Views of High Performing Product Teams

    1. 1. AIPMM www.aipmm.com July 26, 2012© AIPMM 2012
    2. 2. © AIPMM 2012
    3. 3. Community Certification Subject Matter Experts & Like-Minded Peers to ask Certification can help to improve both questions organizational performance and individual career aspirations as part of a managed skills development approach. Connections Content Connecting our members through multiple social media Hundreds of practical templates, examples, and information networks extends our reach© AIPMM 2012
    4. 4. Why Join AIPMM • Network with experts and thought leaders in your profession. • Learn the latest best practices and methodologies. • Expand your knowledge and soft skills. • Sharpen your leadership and influential skills. • Validate your expertise with internationally recognized certifications. • Obtain latest tools to enhance your productivity.© AIPMM 2012
    5. 5. Why Get Certified • Bestows internationally recognized credential • Enhances opportunities for career advancement • Improves your earning potential • Validates your expertise regarding best practices • Grants mark of distinction that sets you apart • Connects you with experts and thought leaders • Demonstrates commitment to your profession Source: All About Product Management Certification Webcast, Jun 2010© AIPMM 2012
    6. 6. AIPMM Certifications • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) Source: Validate Your Expertise© AIPMM 2012 6
    7. 7. Today’s Speakers Moderator: – Cindy F. Solomon, Founder, Global Product Management Talk, Startup Product Talks, and contributing author to 42 Rules of Product Marketing Presenters: –Greg Geracie, President of Actuation Consulting, Author of the global best seller Take Charge Product Management and Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) –Steve Starke is a recognized expert in the field of project management and is the author of S.T.O.P, The Project Management Survival Plan.© AIPMM 2012
    8. 8. Tweet to Share Valuable Content! Follow: @AIPMM @ProdMgmtTalk Use hashtag #ProdMgmtTalk© AIPMM 2012
    9. 9. FEATURED PRESENTATION© AIPMM 2012
    10. 10. Propel forward. Project & Product Management Views of High Performance Product Teams Presented by Actuation Consulting and Enterprise Agility© 2011 Actuation Consulting, LLC
    11. 11. Propel forward. The material contained in this course is protected under the copyright laws of the United States. This material may not be reproduced in any form or by any means without the express written permission of Actuation Consulting. Any infringement of these copyrights or trademarks will be prosecuted to the full extent of the law. The survey data in this presentation is available for use by qualified educational institutions and may be licensed by all other parties. Please contact us directly to learn more. © Actuation Consulting. All rights reserved.© 2011 Actuation Consulting, LLC 11
    12. 12. Propel forward. 2012 Study Sponsored By© 2011 Actuation Consulting, LLC 12
    13. 13. About Actuation Consulting Propel forward. • Chicago-based product management training and advisory services firm • Authored the global best seller Take Charge Product Management © • Editor-in-Chief of the ProdBOK © Guide • Adjunct Professor at DePaul University© 2011 Actuation Consulting, LLC 13
    14. 14. Training and Testimonials Propel forward.© 2011 Actuation Consulting, LLC 14
    15. 15. Author Steven Starke Propel forward.• Author of S.T.O.P. The Project Management Survival Plan ©• Steven regularly contributes material to Actuation Consulting’s thought leadership activities• He also contributes to our blog Take Charge Product Management• Steven is an expert in project management for product development projects© 2011 Actuation Consulting, LLC 15
    16. 16. About David Heidt Propel forward. • President of the Chicagoland Chapter of the International Institute of Business Analysis • Progressing the professional disciplines of business analysis and product management • Helping organizations deploy enterprise workflow and content management solutions for knowledge management and process optimization.© 2011 Actuation Consulting, LLC 16
    17. 17. Method Propel forward. • The sponsors e-mailed their members invitations to take a web-based survey • All respondents were assured their responses would be anonymous • We were particularly interested in hearing from the following roles: – Business analyst – Brand manager – Product designer – Product manager – Program manager – Project manager – Product owner • 607 global respondents completed the survey© 2011 Actuation Consulting, LLC 17
    18. 18. Executive Summary Propel forward. • The majority of respondents – Are product or project managers – Report to a director – Work in a company with a technology or service focus – Use a blended methodology that incorporates Waterfall, regardless of company size • Only a third of product teams’ state that daily priorities are “strongly aligned” with the organization’s business strategies.© 2011 Actuation Consulting, LLC 18
    19. 19. Executive Summary Propel forward. • Majority say, “We perform well but there is room for improvement.” • Only 12% report on time, on scope, on budget performance • 28% of respondents report “hit or miss” or “miss more than we hit” performance • Gaps exist in many organizations – Multi-year product strategy development – Product portfolio management – Requirements gathering© 2011 Actuation Consulting, LLC 19
    20. 20. Profile Information Propel forward. Do you play an active role creating or enhancing products or services within your organization?© 2011 Actuation Consulting, LLC 20
    21. 21. Profile Information Propel forward. Which of the following titles best describes your primary role?© 2011 Actuation Consulting, LLC 21
    22. 22. Profile Information Propel forward. Which of the following titles do you directly report to?© 2011 Actuation Consulting, LLC 22
    23. 23. Propel forward. Which of the following best describes your organization’s primary business focus?© 2011 Actuation Consulting, LLC 23
    24. 24. The Central Finding Propel forward. • Professional statistician conducted regression analysis on the data • Discovered that five key factors were common across high-performing product teams • Likelihood of a product team performing at a high level is 67%, if all five factors are in place, only 2% in their absence! High-performance is driven by five factors.© 2011 Actuation Consulting, LLC 24
    25. 25. Unwavering Executive TeamSupport Propel forward. The word “team” stands out.© 2011 Actuation Consulting, LLC 25
    26. 26. Strong Product TeamAlignment Propel forward. High-performance product teams ensure alignment with company business strategy© 2011 Actuation Consulting, LLC 26
    27. 27. Post-Product DevelopmentFocus Propel forward. Bottomline: someone needs to bring singular focus to launch and operational activities.© 2011 Actuation Consulting, LLC 27
    28. 28. Assigning Core Team Members Propel forward. 67% of respondents indicate projects would be more successful and profitable if the team was left together!© 2011 Actuation Consulting, LLC 28
    29. 29. Onboarding Product TeamMembers Propel forward. High-performance product teams have a systemic process in place.© 2011 Actuation Consulting, LLC 29
    30. 30. Conclusion Propel forward. Effectively managing all five of these factors leads to high-performance • However, our statistical research indicates that improving any of these factors will significantly add to your product team’s performance. • Several of the factors are widely recognized issues but the data suggests that organizations need to be more aggressive in tackling the challenges (launch, team member onboarding). • Effectively putting all five factors in place increases the likelihood of your success to 67%!© 2011 Actuation Consulting, LLC 30
    31. 31. New White Paper Propel forward. Provides compelling details • Executive summary details the key findings along with our interpretations • Comprehensive overview of the survey questions and responses • Detailed analysis of the data • Available at: http://ActuationConsultingllc.com /whitepaper_request.htm© 2011 Actuation Consulting, LLC 31
    32. 32. Actuation Consulting’sTraining Courses Can Help Propel forward. • Take Charge Product Management™ – Introduction to product management for product professionals – Separate course for product team members looking to work more effectively with product management • Value Through Collaboration™ (16 PDU’s) – Collaboration with Lee Lambert on how to align product and project management for improved outcomes • Improving Product Team Performance™ – For members of product teams© 2011 Actuation Consulting, LLC 32
    33. 33. Propel forward. The Actuation Consulting and Enterprise Agility teams thank you for investing your valuable time in our webinar. Please visit our website or contact us directly for additional training courses that are carefully designed to help individuals and organizations increase their organizational effectiveness. Our product management training courses are focused on improving skills and product team collaboration. Product managers are responsible for the success of their products, but no product manager can do it alone. We are committed to our mission of Advancing the Profession of Product Management™.© 2011 Actuation Consulting, LLC 33
    34. 34. Propel forward. Actuation Consulting is located in Chicago, IL Contact: Greg Geracie, President and Founder 858.829.6034 Greg@ActuationConsultingllc.com www.ActuationConsulting.com Twitter: @GregGeracie The global best seller Take Charge Product Management is available at Amazon.com and at better bookstores worldwide.© 2011 Actuation Consulting, LLC
    35. 35. Q&A© AIPMM 2012
    36. 36. Certification Training Courses Dates and Upcoming Courses Location Certified Product Manager (CPM®) from inception Jul 8-9, 2012 PSUT to launch Amman, Jordan Course Information: [Information] Application Form: [Application] Certified Product Marketing Manager (CPMM®) Jul 10-11, 2012 PSUT from launch to retire Amman, Jordan Course Information: [Information] Application Form: [Application] For more information or to register, contact Katerina Protonatoriou at kpro@ait.gr.© AIPMM 2012
    37. 37. Executive Training Courses Dates and Upcoming Courses Location Product Innovation Leadership - Jul 17-18, 2012 Igniting innovation and business growth (16 PDUs) AIT Course Information: [Information] Athens, Greece Application Form: [Application] For more information or to register, contact Katerina Protonatoriou at kpro@ait.gr. Product Innovation Leadership - Sep 27-28, 2012 Igniting innovation and business growth (16 PDUs) Teqcorner Course Information: [Information] McLean, VA For more information, contact Hector Del Castillo at hmdelcastillo@aipmm.com.© AIPMM 2012
    38. 38. Certified Product Manager (CPM®) from inception to launch Date: Jul 8-9, 2012 Time: 8:30 AM – 5:30 PM Place: Princess Sumaya University of Technology, Amman, Jordan Price: $930* JOD per person Course covers the role of product management and the standard product lifecycle. Teaches you to manage and launch any product at any stage of its lifecycle. This course thoroughly prepares you to take the worldwide standard CPM® certification exam. Course includes the following: • 16 hours of instructor-led training • Course handbook • Practice exam questions • One year AIPMM basic membership ($125 value per person) • CPM® certification exam fee ($395 value per person)© AIPMM 2012
    39. 39. Certified Product Marketing Manager (CPMM®) from launch to retire Date: Jul 10-11, 2012 Time: 8:30 AM – 5:30 PM Place: Princess Sumaya University of Technology, Amman, Jordan Price: $1,020* JOD per person Course covers the role of product marketing and the standard product lifecycle. Teaches you to launch and market any product at any stage of its lifecycle. This course thoroughly prepares you to take the worldwide standard CPMM® certification exam. Price includes the following: • 16 hours of instructor-led training • Course handbook • Practice exam questions • One year AIPMM basic membership ($125 value per person) • CPMM® certification exam fee ($395 value per person)© AIPMM 2012
    40. 40. Product Innovation Leadership - Igniting innovation and business growth (16 PDUs) Date: Jul 17-18, 2012 Time: 8:30 AM – 5:00 PM Place: AIT, Athens, Greece Price: €1,070 per person This course covers best practices and proven methodologies to lead innovation efforts in order for your company to gain or maintain a competitive advantage using a sustainable approach. You will learn knowledge, skills, and tools to integrate and align strategic objectives with a managed and purposeful innovation culture. This course fully prepares you to take the Certified Innovation Leader (CIL) certification exam. Price includes the following: • 16 hours of instructor-led training • 16 PDUs for PMI® certified Project Management Professionals (PMP®) • Course handbook and study guide • Exam review • One year AIPMM premium membership ($175 value per person), • Over 350 productivity templates and tools from Demand Metric for 12 months ($497 value per person) • Single-user license for product management lifecycle templates, whitepapers and references from the 280 Group ($99 value per person)© AIPMM 2012
    41. 41. Upcoming Product Management Talk Hakan Kilic, Product Management Expert, Leads Global Product Management Talk Discussion on Centralized vs. Decentralized Product Management [Register] Date: Monday, July 16, 2012 Follow: http://www.blogtalkradio.com/prodmgmttalk Site: http://www.prodmgmttalk.com Tweet: Follow @ProdMgmtTalk; Use #ProdMgmtTalk A discussion of what every executive should know about organizational structures in product management: how do we better align our product teams with our business and development units to drive growth? It’s a tough challenge, and one that executives try to address by deciding on whether the product management team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business.© AIPMM 2012
    42. 42. Upcoming Webcast Why AIPMM Membership Boosts Your Productivity Date: Friday, July 13, 2012 Time: 12:00 PM – 1:00 PM EDT [Archive] AIPMM has partnered with Demand Metric to provide Premium Level members access to premium level productivity enhancing tools from the Demand Metric content library worth $497.00. This free webcast will detail the productivity enhancing benefits of AIPMM premium level membership. John Follett and Jerry Rackley from Demand Metric will discuss the Demand Metric arsenal of 350+ marketing tools and templates that distill best marketing practices into consultant-grade resources to speed ability to complete strategic marketing activities. Who Should Attend This discussion is for prospective and current AIPMM members who are looking for best-in-class tools to increase their productivity. Win! Stay until the end for a drawing for a free AIPMM premium membership (valued at $175.00 plus $495 premium access to Demand Metric) held for those present.© AIPMM 2012
    43. 43. For More Information About • AIPMM membership • Certification courses in your area • Certification exam requirements Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director, AIPMM Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Contact: hmdelcastillo@aipmm.com© AIPMM 2012
    44. 44. Useful Links • Website: http://www.aipmm.com • LinkedIn: http://www.linkedin.com/company/2614343 • News: http://aipmm.com/news/ • Articles: http://www.aipmm.com/html/newsletter/article.php • Blogs: http://aipmm.com/anthropology/ • Webinars: http://aipmm.com/aipmm_webinars/ • Certification: http://aipmm.com/html/certification/ • Product Management Framework Brochure: http://www.aipmm.com/brochures/AIPMM_PMF.pdf • Global Product Management Talk http://www.prodmgmttalk.com© AIPMM 2012

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