Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
Often too much activity in Product Marketing is guided by assumptions, internal discussions, and anecdotal information. If we are serious about being great at Product Marketing, and delivering powerful tools for our sales and marketing teams, we must develop a deep (or dare I shall say intimate) understanding of our target markets. In this webinar, we'll show what you must learn about your target markets and how to do it.
About the Speaker
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/