© AIPMM 2013 www.aipmm.com
AIPMM Webinar Series
www.aipmm.com
© AIPMM 2013 www.aipmm.com
© AIPMM 2013 www.aipmm.com
Association of International Product Marketing and
Management
• With members in over 65 countri...
© AIPMM 2013 www.aipmm.com
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manag...
© AIPMM 2013 www.aipmm.com
Hector Del Castillo: @hmdelcastillo
AIPMM: @AIPMM
Tweet!
© AIPMM 2013 www.aipmm.com
Participate and Win!
• One lucky winner will win one Guide to the
Product Management and Market...
© AIPMM 2013 www.aipmm.com
Today’s Speaker
Presenter:
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
hmdelca...
© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
Hector Del Castillo
linkd.in/hdelcastillo
© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
What We Will Discuss
• Why Get Certified
• What Is The Certification P...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
1. Enhances your credibility and
reputation.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
2. Validates your expertise and
abilities.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
3. Grants a globally recognized
mark of distinction.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
4. Enhances opportunities for
career advancement.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
5. Connects you with experts and
thought leaders.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
6. Strengthens your influential and
collaborative skills.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
7. Demonstrates commitment to
your profession.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Certify Your Team
© 2013 H. Del Castillo Linkd.in/hdelcastillo
1. Enables smarter decisions,
better results.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
2. Enhances team effectiveness
by aligning key activities.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
3. Strengthens your company’s
product portfolio.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Certification Process
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Eligibility Criteria
In order to apply for an AIPMM Certification
Examination...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Certified Product Manager (CPM®)
• Understands the process and
deliverables f...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPM® Certification Exam
• Closed-book exam
• Comprised of 120 multiple-choice...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Certified Product Marketing
Manager (CPMM®)
• Understands the product marketi...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPMM® Certification Exam
• Closed-book exam
• Comprised of 120 multiple-choic...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Recommended Certification by
Role
Product
Director
Senior Product Manager
Pro...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
What Is ProdBOK®?
Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Sets A Global Standard
• Introduces the steps
of a product life
cycle
• Descr...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Seven Phase Product Life Cycle
Source: © 1998-2013, AIPMM, All Rights Reserve...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
What Is A Product?
Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
A good, service or
combination of both
Source: © 1998-2013, AIPMM, All Rights...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
What Others Are Saying About
AIPMM Certifications
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Testimonials
"Thanks again for a wonderful workshop. I am really
pleased with...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Testimonials
“There is definitely a sense of pride in knowing
that I proved t...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Testimonials
"The exam itself was a challenging (and
humbling) experience. It...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
COURSE PREVIEW
© 2013 H. Del Castillo Linkd.in/hdelcastillo
© 2013 H. Del Castillo Linkd.in/hdelcastillo
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Attend A Review Course
1. Fully prepares you for certification.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Attend A Review Course
2. Expands your skills and
knowledge.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Attend A Review Course
3. Master the product life cycle
and planning proc...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Attend A Prep Course
4. Understand the process to
align business, marketi...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Attend A Training Prep Course
5. Obtain product life cycle
management pro...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPM® Course Description
Covers advanced strategies and methodologies to plan ...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPM® Prep Course Outline
Day One
• Introduction
• What is Product
Management
...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPMM® Course Description
Covers advanced strategies and methodologies to plan...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
CPMM® Prep Course Outline
Day One
• Introduction
• Product Marketing
• Market...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Who Should Attend
• Self-taught product managers seeking to
validate their ex...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses
Certified Product Manager®
October 15-16, 2013
Certified Pro...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Key Takeaways
• AIPMM credentials are world renowned1
• Validates your expert...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
My Next Workshop
Making The Case For Your Product
Wednesday, Oct 2nd, 12 -2 p...
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo
• Senior consultant with over 15 years of experience tran...
© AIPMM 2013 www.aipmm.com
Q & A
Presenter:
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
hmdelcastillo@aip...
© AIPMM 2013 www.aipmm.com
Upcoming Courses
Course & Location Dates Time
CIL® Certification Prep Course & Exam
Athens, Gre...
© AIPMM 2013 www.aipmm.com
Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
McLea...
© AIPMM 2013 www.aipmm.com
For More Information About
• AIPMM membership benefits
• Certification courses near you
• How t...
© AIPMM 2013 www.aipmm.com
Please Join Us Again!
AIPMM Webinar Series:
Making Your Transformation Efforts Succeed Thursday...
© AIPMM 2013 www.aipmm.com
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology companies.TM...
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Transform Your Career With An AIPMM Certification In Greece

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If your goal is to become an exceptional product manager within your organization, or land a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.

With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.

An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.

Upcoming Events
For more information about AIPMM certification courses at AIT, contact Catherine Protonotarios
at +30.210.668.2806, or at kpro[at]ait.gr. For more information regarding certification courses near you, contact Hector Del Castillo at hmdelcastillo[at]aipmm.com.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph

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Transcript of "Transform Your Career With An AIPMM Certification In Greece"

  1. 1. © AIPMM 2013 www.aipmm.com AIPMM Webinar Series www.aipmm.com
  2. 2. © AIPMM 2013 www.aipmm.com
  3. 3. © AIPMM 2013 www.aipmm.com Association of International Product Marketing and Management • With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product life cycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications The Hub Of All Things Product Management
  4. 4. © AIPMM 2013 www.aipmm.com AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)
  5. 5. © AIPMM 2013 www.aipmm.com Hector Del Castillo: @hmdelcastillo AIPMM: @AIPMM Tweet!
  6. 6. © AIPMM 2013 www.aipmm.com Participate and Win! • One lucky winner will win one Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)
  7. 7. © AIPMM 2013 www.aipmm.com Today’s Speaker Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  8. 8. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo
  9. 9. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
  10. 10. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo What We Will Discuss • Why Get Certified • What Is The Certification Process • What Others Are Saying • Training Prep Course Previews • Q&A 10
  11. 11. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 1. Enhances your credibility and reputation.
  12. 12. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 2. Validates your expertise and abilities.
  13. 13. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 3. Grants a globally recognized mark of distinction.
  14. 14. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 4. Enhances opportunities for career advancement.
  15. 15. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 5. Connects you with experts and thought leaders.
  16. 16. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 6. Strengthens your influential and collaborative skills.
  17. 17. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Get Certified 7. Demonstrates commitment to your profession.
  18. 18. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Certify Your Team
  19. 19. © 2013 H. Del Castillo Linkd.in/hdelcastillo 1. Enables smarter decisions, better results.
  20. 20. © 2013 H. Del Castillo Linkd.in/hdelcastillo 2. Enhances team effectiveness by aligning key activities.
  21. 21. © 2013 H. Del Castillo Linkd.in/hdelcastillo 3. Strengthens your company’s product portfolio.
  22. 22. © 2013 H. Del Castillo Linkd.in/hdelcastillo Certification Process
  23. 23. © 2013 H. Del Castillo Linkd.in/hdelcastillo Eligibility Criteria In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 23
  24. 24. © 2013 H. Del Castillo Linkd.in/hdelcastillo Certified Product Manager (CPM®) • Understands the process and deliverables for championing great products • Able to manage products throughout the product life cycle, from inception through to launch. • Effectively orchestrates internal activities to ensure the best possible product outcome.
  25. 25. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: — Tools & Measurements [5%] — Strategy [10%] — New Product Development methodology [10%] — Teams, People & Organizational Issues [15%] — Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPM® Certification Exam.
  26. 26. © 2013 H. Del Castillo Linkd.in/hdelcastillo Certified Product Marketing Manager (CPMM®) • Understands the product marketing process and activities which are responsible for ensuring the success of the product in the marketplace. • Understands pricing actions, product- focused marketing activities and how a product marketing professional represents the product to sales people, channel partners and customers.
  27. 27. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPMM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: – Launch Process and Methods [35%] – Marketing Strategy [10%] – Market Research [10%] – Teams, People & Organizational Issues [15%] – Budgeting Process [5%] – Writing Business Plans [5%] – Distribution Channels [10%] – Pricing Strategy [10%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPMM® Certification Exam.
  28. 28. © 2013 H. Del Castillo Linkd.in/hdelcastillo Recommended Certification by Role Product Director Senior Product Manager Product Manager Associate Product Manager CPM®, CPMM® & Certified Innovation Leader (CIL®) CPM® & Certified Product Marketing Manager (CPMM®) Certified Product Manager (CPM®) AIPMM ProdBOK® Training
  29. 29. © 2013 H. Del Castillo Linkd.in/hdelcastillo What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved.
  30. 30. © 2013 H. Del Castillo Linkd.in/hdelcastillo Sets A Global Standard • Introduces the steps of a product life cycle • Describes widely accepted techniques and methodologies • Identifies key terms, deliverables and essential tools Description: Amazon.com Keyword: ProdBOK
  31. 31. © 2013 H. Del Castillo Linkd.in/hdelcastillo Seven Phase Product Life Cycle Source: © 1998-2013, AIPMM, All Rights Reserved. GatePhase
  32. 32. © 2013 H. Del Castillo Linkd.in/hdelcastillo What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved.
  33. 33. © 2013 H. Del Castillo Linkd.in/hdelcastillo A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved.
  34. 34. © 2013 H. Del Castillo Linkd.in/hdelcastillo What Others Are Saying About AIPMM Certifications
  35. 35. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
  36. 36. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM
  37. 37. © 2013 H. Del Castillo Linkd.in/hdelcastillo Testimonials "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long- needed bar to measure competence in this field!" - Linda Merrick, CPM
  38. 38. © 2013 H. Del Castillo Linkd.in/hdelcastillo COURSE PREVIEW
  39. 39. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  40. 40. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  41. 41. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Attend A Review Course 1. Fully prepares you for certification.
  42. 42. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Attend A Review Course 2. Expands your skills and knowledge.
  43. 43. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Attend A Review Course 3. Master the product life cycle and planning process.
  44. 44. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Attend A Prep Course 4. Understand the process to align business, marketing and product strategies.
  45. 45. © 2013 H. Del Castillo Linkd.in/hdelcastillo Why Attend A Training Prep Course 5. Obtain product life cycle management productivity tools.
  46. 46. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPM® Course Description Covers advanced strategies and methodologies to plan and manage any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Practice exam questions • 12-month AIPMM membership ($125 value per person) • CPM® certification exam fee extra ($395 per person)
  47. 47. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPM® Prep Course Outline Day One • Introduction • What is Product Management • Product Lifecycle • Understanding Goods & Services • Product Decisions • Strategic Planning Day Two • Useful Tools • Marketing Mix • Product Positioning • Value Creation • Exam Review & Guidelines • CPM® Certification Exam
  48. 48. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPMM® Course Description Covers advanced strategies and methodologies to plan and market any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPMM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Practice exam questions • 12-month AIPMM membership ($125 value per person) • CPMM® certification exam fee extra ($395 per person)
  49. 49. © 2013 H. Del Castillo Linkd.in/hdelcastillo CPMM® Prep Course Outline Day One • Introduction • Product Marketing • Marketing Mix • Seven Phase Product Management Framework • Understanding Goods and Services • Understanding Brands • Strategy • Market Research Day Two • Buyer Behavior • Marketing Process • Marketing Communications • Integrated Marketing Communications • Distribution Channels • Exam Review & Guidelines • CPMM® Certification Exam
  50. 50. © 2013 H. Del Castillo Linkd.in/hdelcastillo Who Should Attend • Self-taught product managers seeking to validate their expertise and expand skills • People with limited experience spearheading product teams • Senior managers having trouble getting the results they want from their product team • Anyone seeking formal product marketing and management training and skills
  51. 51. © 2013 H. Del Castillo Linkd.in/hdelcastillo Upcoming Courses Certified Product Manager® October 15-16, 2013 Certified Product Marketing Manager® October 17-18, 2013 Catherine Protonotarios T: +30 210 668 2806 | kpro [at] ait.gr Athens Information Technology (AIT) 19 km, Markopoulo Ave. GR - 19002 Peania, Athens, Greece http://www.productmanagement.gr/
  52. 52. © 2013 H. Del Castillo Linkd.in/hdelcastillo Key Takeaways • AIPMM credentials are world renowned1 • Validates your expertise to guide decisions2 • Demonstrates your team’s competence3 • Builds management’s confidence level4 • Empowers high performing product teams5
  53. 53. © 2013 H. Del Castillo Linkd.in/hdelcastillo My Next Workshop Making The Case For Your Product Wednesday, Oct 2nd, 12 -2 pm ET
  54. 54. © 2013 H. Del Castillo Linkd.in/hdelcastillo Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 54
  55. 55. © AIPMM 2013 www.aipmm.com Q & A Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  56. 56. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct 21-23, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct 28-30, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
  57. 57. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Dec 9, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam McLean, VA Dec 10-11, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA Dec 12-13, 2013 Th, F 8:30 am – 5 pm Contact Melissa Holtzer, melissa@280group.com, to register for these courses . Additional certification prep courses are available in Austin, San Jose, and London.
  58. 58. © AIPMM 2013 www.aipmm.com For More Information About • AIPMM membership benefits • Certification courses near you • How to prepare to take a certification exam Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo [at] aipmm.com linkd.in/hdelcastillo
  59. 59. © AIPMM 2013 www.aipmm.com Please Join Us Again! AIPMM Webinar Series: Making Your Transformation Efforts Succeed Thursday, Sep 26th, 1 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/
  60. 60. © AIPMM 2013 www.aipmm.com Hector Del Castillo, PMP, CPM, CPMM Transforming products to wealth for technology companies.TM Product Innovation Consultant linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo [at] aipmm.com

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