Transform Your Career With an AIPMM Certification in Croatia & Serbia


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If your goal is to become an exceptional product manager within your organization, or land a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.

With members in nearly 70 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.

An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit:

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit:

The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.


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Transform Your Career With an AIPMM Certification in Croatia & Serbia

  1. 1. AIPMM Webinar Series © AIPMM 2013
  2. 2. © AIPMM 2013
  3. 3. The Hub Of All Things Product Management Association of International Product Marketing and Management • With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product life cycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications © AIPMM 2013
  4. 4. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) © AIPMM 2013
  5. 5. Tweet! Follow Hector Del Castillo: @hmdelcastillo AIPMM: @AIPMM Use CPM ProdBOK © AIPMM 2013 #CPM #ProdBOK
  6. 6. Participate and Win! • One lucky winner will win one Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) © AIPMM 2013
  7. 7. Today’s Speaker Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant © AIPMM 2013
  8. 8. Hector Del Castillo © H. Del Castillo, AIPMM 2013
  9. 9. © H. Del Castillo, AIPMM 2013
  10. 10. What We Will Discuss • • • • • Why Get Certified What Is The Certification Process What Others Are Saying Training Prep Course Previews Q&A 10 © H. Del Castillo, AIPMM 2013
  11. 11. Why Get Certified 1. Enhances your credibility and reputation. © 2013 H. Del Castillo
  12. 12. Why Get Certified 2. Validates your expertise and abilities. © 2013 H. Del Castillo
  13. 13. Why Get Certified 3. Grants a globally recognized mark of distinction. © 2013 H. Del Castillo
  14. 14. Why Get Certified 4. Enhances opportunities for career advancement. © 2013 H. Del Castillo
  15. 15. Why Get Certified 5. Connects you with experts and thought leaders. © 2013 H. Del Castillo
  16. 16. Why Get Certified 6. Strengthens your influential and collaborative skills. © 2013 H. Del Castillo
  17. 17. Why Get Certified 7. Demonstrates commitment to your profession. © 2013 H. Del Castillo
  18. 18. Why Certify Your Team © 2013 H. Del Castillo
  19. 19. 1. Enables smarter decisions, better results. © 2013 H. Del Castillo
  20. 20. 2. Enhances team effectiveness by aligning key activities. © 2013 H. Del Castillo
  21. 21. 3. Strengthens your company’s product portfolio. © 2013 H. Del Castillo
  22. 22. Certification Process © 2013 H. Del Castillo
  23. 23. Eligibility Criteria In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 23 © 2013 H. Del Castillo
  24. 24. Certified Product Manager (CPM®) • Understands the process and deliverables for championing great products • Able to manage products throughout the product life cycle, from inception through to launch. • Effectively orchestrates internal activities to ensure the best possible product outcome. © 2013 H. Del Castillo
  25. 25. CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: — — — — — Tools & Measurements [5%] Strategy [10%] New Product Development methodology [10%] Teams, People & Organizational Issues [15%] Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPM® Certification Exam. © 2013 H. Del Castillo
  26. 26. Recommended Certification by Role Product Director CPM®, CPMM® & Certified Innovation Leader (CIL®) Senior Product Manager CPM® & Certified Product Marketing Manager (CPMM®) Product Manager Associate Product Manager © 2013 H. Del Castillo Certified Product Manager (CPM®) AIPMM ProdBOK® Training
  27. 27. What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo
  28. 28. Sets A Global Standard • Introduces the steps of a product life cycle • Describes widely accepted techniques and methodologies • Identifies key terms, deliverables and essential tools Description: Keyword: ProdBOK © 2013 H. Del Castillo
  29. 29. Seven Phase Product Life Cycle Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo
  30. 30. What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo
  31. 31. A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo
  32. 32. What Others Are Saying About AIPMM Certifications © 2013 H. Del Castillo
  33. 33. Testimonials "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM © 2013 H. Del Castillo
  34. 34. Testimonials “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM © 2013 H. Del Castillo
  35. 35. Testimonials "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a longneeded bar to measure competence in this field!" - Linda Merrick, CPM © 2013 H. Del Castillo
  36. 36. COURSE PREVIEW © 2013 H. Del Castillo
  37. 37. © 2013 H. Del Castillo
  38. 38. © 2013 H. Del Castillo
  39. 39. Why Attend A Review Course 1. Fully prepares you for certification. © 2013 H. Del Castillo
  40. 40. Why Attend A Review Course 2. Expands your skills and knowledge. © 2013 H. Del Castillo
  41. 41. Why Attend A Review Course 3. Master the product life cycle and planning process. © 2013 H. Del Castillo
  42. 42. Why Attend A Prep Course 4. Understand the process to align business, marketing and product strategies. © 2013 H. Del Castillo
  43. 43. Why Attend A Training Prep Course 5. Obtain product life cycle management productivity tools. © 2013 H. Del Castillo
  44. 44. CPM® Course Description Covers advanced strategies and methodologies to plan and manage any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Practice exam questions • 12-month AIPMM membership ($125 value per person) • CPM® certification exam fee extra ($395 per person) © 2013 H. Del Castillo
  45. 45. CPM® Prep Course Outline Day One • Introduction • What is Product Management • Product Lifecycle • Understanding Goods & Services • Product Decisions • Strategic Planning © 2013 H. Del Castillo Day Two • • • • • • Useful Tools Marketing Mix Product Positioning Value Creation Exam Review & Guidelines CPM® Certification Exam
  46. 46. Who Should Attend • Self-taught product managers seeking to validate their expertise and expand skills • People with limited experience spearheading product teams • Senior managers having trouble getting the results they want from their product team • Anyone seeking formal product marketing and management training and skills © 2013 H. Del Castillo
  47. 47. Upcoming Courses Certified Product Manager® November 28-29 December 5-6 Zagreb, Croatia Belgrade, Serbia Martina Andricevic Vesper Vixen Group tina.andricevic [at] © 2013 H. Del Castillo
  48. 48. Key Takeaways 1 • AIPMM credentials are world renowned 2 • Validates your expertise to guide decisions 3 • Demonstrates your team’s competence 4 • Builds management’s confidence level 5 • Empowers high performing product teams © 2013 H. Del Castillo
  49. 49. Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 53 © 2013 H. Del Castillo
  50. 50. Q&A Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant © AIPMM 2013
  51. 51. Upcoming Webcast The Seven-Phase Product Management Life Cycle Wednesday, Nov 13th, 3 pm CET © AIPMM 2013
  52. 52. Please Join Us Again! AIPMM Webinar Series: Nothing Happens Until Someone Sells Something: Best Practices to Enabling Your Sales Channel to Effectively Sell Your Products Friday, Nov 1st, 12 pm ET Global Product Management Talk: Stay Informed! Newsletter: LinkedIn: Membership: Certification: © AIPMM 2013