AIPMM Webinar Series

www.aipmm.com
© AIPMM 2013

www.aipmm.com
© AIPMM 2013

www.aipmm.com
The Hub Of All Things Product Management

Association of International Product Marketing and
Management
• With members in ...
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)

• Certified Prod...
Tweet!
Follow
Hector Del Castillo: @hmdelcastillo
AIPMM:
@AIPMM

Use
CPM
ProdBOK

© AIPMM 2013

#CPM
#ProdBOK

www.aipmm.c...
Participate and Win!
• One lucky winner will win one Guide to the
Product Management and Marketing Body of
Knowledge (Prod...
Today’s Speaker

Presenter:

Hector Del Castillo, CPM, CPMM
Product Innovation Consultant

hmdelcastillo@aipmm.com
linkd.i...
Hector Del Castillo
linkd.in/hdelcastillo
© H. Del Castillo, AIPMM 2013

Linkd.in/hdelcastillo
© H. Del Castillo, AIPMM 2013

Linkd.in/hdelcastillo
What We Will Discuss
•
•
•
•
•

Why Get Certified
What Is The Certification Process
What Others Are Saying
Training Prep C...
Why Get Certified

1. Enhances your credibility and
reputation.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Get Certified
2. Validates your expertise and
abilities.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Get Certified

3. Grants a globally recognized
mark of distinction.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Get Certified

4. Enhances opportunities for
career advancement.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Get Certified
5. Connects you with experts and
thought leaders.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Get Certified

6. Strengthens your influential and
collaborative skills.

© 2013 H. Del Castillo

Linkd.in/hdelcastill...
Why Get Certified

7. Demonstrates commitment to
your profession.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Certify Your Team

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
1. Enables smarter decisions,
better results.
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
2. Enhances team effectiveness
by aligning key activities.
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
3. Strengthens your company’s
product portfolio.
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Certification Process

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Eligibility Criteria
In order to apply for an AIPMM Certification
Examination, candidates must have:
• At least one year o...
Certified Product Manager (CPM®)
• Understands
the
process
and
deliverables for championing great
products
• Able to manag...
CPM® Certification Exam
• Closed-book exam
• Comprised of 120 multiple-choice and a few essay questions in
the following k...
Recommended Certification by
Role
Product
Director

CPM®, CPMM® & Certified
Innovation Leader (CIL®)

Senior Product Manag...
What Is ProdBOK®?

Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Sets A Global Standard
• Introduces the steps
of a product life
cycle
• Describes widely
accepted techniques
and methodolo...
Seven Phase Product Life Cycle

Phase

Gate

Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo

Link...
What Is A Product?

Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
A good, service or
combination of both

Source: © 1998-2013, AIPMM, All Rights Reserved.
© 2013 H. Del Castillo

Linkd.in/...
What Others Are Saying About
AIPMM Certifications

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Testimonials
"Thanks again for a wonderful workshop. I am really
pleased with the CPM/CPMM certifications. It’s
fantastic ...
Testimonials
“There is definitely a sense of pride in knowing
that I proved to myself and others I know the
best practices...
Testimonials
"The exam itself was a challenging (and
humbling) experience. It measures thorough
understanding of the essen...
COURSE PREVIEW

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Attend A Review Course

1. Fully prepares you for certification.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Attend A Review Course
2. Expands your skills and
knowledge.

© 2013 H. Del Castillo

Linkd.in/hdelcastillo
Why Attend A Review Course

3. Master the product life cycle
and planning process.

© 2013 H. Del Castillo

Linkd.in/hdelc...
Why Attend A Prep Course

4. Understand the process to
align business, marketing and
product strategies.

© 2013 H. Del Ca...
Why Attend A Training Prep Course

5. Obtain product life cycle
management productivity tools.

© 2013 H. Del Castillo

Li...
CPM® Course Description
Covers advanced strategies and methodologies to plan and
manage any product throughout each stage ...
CPM® Prep Course Outline
Day One
• Introduction
• What is Product
Management
• Product Lifecycle
• Understanding Goods &
S...
Who Should Attend
• Self-taught product managers seeking to
validate their expertise and expand skills
• People with limit...
Upcoming Courses
Certified Product Manager®
November 28-29
December 5-6

Zagreb, Croatia
Belgrade, Serbia

Martina Andrice...
Key Takeaways
1

• AIPMM credentials are world renowned

2

• Validates your expertise to guide decisions

3

• Demonstrat...
Hector Del Castillo
• Senior consultant with over 15 years of experience transforming products
to wealth for technology-ba...
Q&A

Presenter:

Hector Del Castillo, CPM, CPMM
Product Innovation Consultant

hmdelcastillo@aipmm.com
linkd.in/hdelcastil...
Upcoming Webcast

The Seven-Phase Product Management
Life Cycle
Wednesday, Nov 13th, 3 pm CET

© AIPMM 2013

www.aipmm.com
Please Join Us Again!
AIPMM Webinar Series:
Nothing Happens Until Someone Sells Something: Best Practices to Enabling
Your...
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Transform Your Career With an AIPMM Certification in Croatia & Serbia

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If your goal is to become an exceptional product manager within your organization, or land a promotion with a new company, adding an AIPMM certification to your list of accomplishments may be just the proof you need to prove your knowledge and expertise to hiring managers or superiors.

With members in nearly 70 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.

An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph

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Transcript of "Transform Your Career With an AIPMM Certification in Croatia & Serbia"

  1. 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2013 www.aipmm.com
  2. 2. © AIPMM 2013 www.aipmm.com
  3. 3. The Hub Of All Things Product Management Association of International Product Marketing and Management • With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product life cycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications © AIPMM 2013 www.aipmm.com
  4. 4. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) © AIPMM 2013 www.aipmm.com
  5. 5. Tweet! Follow Hector Del Castillo: @hmdelcastillo AIPMM: @AIPMM Use CPM ProdBOK © AIPMM 2013 #CPM #ProdBOK www.aipmm.com
  6. 6. Participate and Win! • One lucky winner will win one Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) © AIPMM 2013 www.aipmm.com
  7. 7. Today’s Speaker Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo © AIPMM 2013 www.aipmm.com
  8. 8. Hector Del Castillo linkd.in/hdelcastillo © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
  9. 9. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
  10. 10. What We Will Discuss • • • • • Why Get Certified What Is The Certification Process What Others Are Saying Training Prep Course Previews Q&A 10 © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
  11. 11. Why Get Certified 1. Enhances your credibility and reputation. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  12. 12. Why Get Certified 2. Validates your expertise and abilities. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  13. 13. Why Get Certified 3. Grants a globally recognized mark of distinction. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  14. 14. Why Get Certified 4. Enhances opportunities for career advancement. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  15. 15. Why Get Certified 5. Connects you with experts and thought leaders. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  16. 16. Why Get Certified 6. Strengthens your influential and collaborative skills. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  17. 17. Why Get Certified 7. Demonstrates commitment to your profession. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  18. 18. Why Certify Your Team © 2013 H. Del Castillo Linkd.in/hdelcastillo
  19. 19. 1. Enables smarter decisions, better results. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  20. 20. 2. Enhances team effectiveness by aligning key activities. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  21. 21. 3. Strengthens your company’s product portfolio. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  22. 22. Certification Process © 2013 H. Del Castillo Linkd.in/hdelcastillo
  23. 23. Eligibility Criteria In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 23 © 2013 H. Del Castillo Linkd.in/hdelcastillo
  24. 24. Certified Product Manager (CPM®) • Understands the process and deliverables for championing great products • Able to manage products throughout the product life cycle, from inception through to launch. • Effectively orchestrates internal activities to ensure the best possible product outcome. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  25. 25. CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions in the following key areas: — — — — — Tools & Measurements [5%] Strategy [10%] New Product Development methodology [10%] Teams, People & Organizational Issues [15%] Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] • Passing score is 74% • Total time allowed for exam: 2 hours For more information about the certification exam, go to CPM® Certification Exam. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  26. 26. Recommended Certification by Role Product Director CPM®, CPMM® & Certified Innovation Leader (CIL®) Senior Product Manager CPM® & Certified Product Marketing Manager (CPMM®) Product Manager Associate Product Manager © 2013 H. Del Castillo Linkd.in/hdelcastillo Certified Product Manager (CPM®) AIPMM ProdBOK® Training
  27. 27. What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  28. 28. Sets A Global Standard • Introduces the steps of a product life cycle • Describes widely accepted techniques and methodologies • Identifies key terms, deliverables and essential tools Description: Amazon.com Keyword: ProdBOK © 2013 H. Del Castillo Linkd.in/hdelcastillo
  29. 29. Seven Phase Product Life Cycle Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  30. 30. What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  31. 31. A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  32. 32. What Others Are Saying About AIPMM Certifications © 2013 H. Del Castillo Linkd.in/hdelcastillo
  33. 33. Testimonials "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM © 2013 H. Del Castillo Linkd.in/hdelcastillo
  34. 34. Testimonials “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM © 2013 H. Del Castillo Linkd.in/hdelcastillo
  35. 35. Testimonials "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a longneeded bar to measure competence in this field!" - Linda Merrick, CPM © 2013 H. Del Castillo Linkd.in/hdelcastillo
  36. 36. COURSE PREVIEW © 2013 H. Del Castillo Linkd.in/hdelcastillo
  37. 37. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  38. 38. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  39. 39. Why Attend A Review Course 1. Fully prepares you for certification. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  40. 40. Why Attend A Review Course 2. Expands your skills and knowledge. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  41. 41. Why Attend A Review Course 3. Master the product life cycle and planning process. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  42. 42. Why Attend A Prep Course 4. Understand the process to align business, marketing and product strategies. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  43. 43. Why Attend A Training Prep Course 5. Obtain product life cycle management productivity tools. © 2013 H. Del Castillo Linkd.in/hdelcastillo
  44. 44. CPM® Course Description Covers advanced strategies and methodologies to plan and manage any product throughout each stage of its life cycle. This includes a review and practice questions to fully prepare participants to take the CPM® certification exam. Course includes: • 14 hours of instructor-led review • Course handbook • Practice exam questions • 12-month AIPMM membership ($125 value per person) • CPM® certification exam fee extra ($395 per person) © 2013 H. Del Castillo Linkd.in/hdelcastillo
  45. 45. CPM® Prep Course Outline Day One • Introduction • What is Product Management • Product Lifecycle • Understanding Goods & Services • Product Decisions • Strategic Planning © 2013 H. Del Castillo Day Two • • • • • • Useful Tools Marketing Mix Product Positioning Value Creation Exam Review & Guidelines CPM® Certification Exam Linkd.in/hdelcastillo
  46. 46. Who Should Attend • Self-taught product managers seeking to validate their expertise and expand skills • People with limited experience spearheading product teams • Senior managers having trouble getting the results they want from their product team • Anyone seeking formal product marketing and management training and skills © 2013 H. Del Castillo Linkd.in/hdelcastillo
  47. 47. Upcoming Courses Certified Product Manager® November 28-29 December 5-6 Zagreb, Croatia Belgrade, Serbia Martina Andricevic Vesper Vixen Group tina.andricevic [at] gmail.com http://www.marketing-expert.eu/ © 2013 H. Del Castillo Linkd.in/hdelcastillo
  48. 48. Key Takeaways 1 • AIPMM credentials are world renowned 2 • Validates your expertise to guide decisions 3 • Demonstrates your team’s competence 4 • Builds management’s confidence level 5 • Empowers high performing product teams © 2013 H. Del Castillo Linkd.in/hdelcastillo
  49. 49. Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 53 © 2013 H. Del Castillo Linkd.in/hdelcastillo
  50. 50. Q&A Presenter: Hector Del Castillo, CPM, CPMM Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo © AIPMM 2013 www.aipmm.com
  51. 51. Upcoming Webcast The Seven-Phase Product Management Life Cycle Wednesday, Nov 13th, 3 pm CET © AIPMM 2013 www.aipmm.com
  52. 52. Please Join Us Again! AIPMM Webinar Series: Nothing Happens Until Someone Sells Something: Best Practices to Enabling Your Sales Channel to Effectively Sell Your Products Friday, Nov 1st, 12 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: LinkedIn: Membership: Certification: © AIPMM 2013 http://www.aipmm.com/subscribe http://www.linkedin.com/company/aipmm http://www.aipmm.com/join.php http://aipmm.com/html/certification/ www.aipmm.com

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