Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). …
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
Even if you focus on one market currently, your products and marketing should consider more than a 'domestic' viewpoint. International marketing and product management consultant, Alyssa Dver will discuss common issues and provide implementable tips to help make your product and marketing more global. In this interview-style format, we'll discuss tools and techniques that can help avoid marketing misfires where culture, language and infrastructure can often be obstacles to product success.
About the Speaker:
Alyssa Dver is a 5-time book author including "No Time Marketing" and "Software Product Management Essentials". She has been published as a marketing and product management expert in global media such as Forbes and BusinessWeek. Alyssa is a judge for the Stevie's Award (the US marketing "Oscars"). She has taught marketing classes as dozens of association events and conferences, and she is a frequent guest lecturer at universities including Babson, UMASS, and Boston University.
As the CEO for Mint Green Marketing, Alyssa helps companies plan and execute effective US market entry. Clients have included large and small companies around the world such as Nokia (Finland), IBM (India), Novapost (France), and US companies such as IDC, EMC, Pitney Bowes, etc. She has been the Chief Marketing Officer for both public and private companies working in the US and in France.
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/