Webcast: Tips for Managing and Marketing Global Products

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Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM). …

Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).

Even if you focus on one market currently, your products and marketing should consider more than a 'domestic' viewpoint. International marketing and product management consultant, Alyssa Dver will discuss common issues and provide implementable tips to help make your product and marketing more global. In this interview-style format, we'll discuss tools and techniques that can help avoid marketing misfires where culture, language and infrastructure can often be obstacles to product success.

About the Speaker:
Alyssa Dver is a 5-time book author including "No Time Marketing" and "Software Product Management Essentials". She has been published as a marketing and product management expert in global media such as Forbes and BusinessWeek. Alyssa is a judge for the Stevie's Award (the US marketing "Oscars"). She has taught marketing classes as dozens of association events and conferences, and she is a frequent guest lecturer at universities including Babson, UMASS, and Boston University.

As the CEO for Mint Green Marketing, Alyssa helps companies plan and execute effective US market entry. Clients have included large and small companies around the world such as Nokia (Finland), IBM (India), Novapost (France), and US companies such as IDC, EMC, Pitney Bowes, etc. She has been the Chief Marketing Officer for both public and private companies working in the US and in France.

Upcoming Events
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit www.aipmm.com.

Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph

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  • 1. © AIPMM 2013 www.aipmm.com AIPMM Webinar Series www.aipmm.com
  • 2. © AIPMM 2013 www.aipmm.com
  • 3. © AIPMM 2013 www.aipmm.com – Founded 1998 – World’s largest professional association for product management, product marketing and brand management – Provides globally recognized certifications: • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader • Certified Brand Manager
  • 4. © AIPMM 2013 www.aipmm.com AIPMM: @AIPMM Alyssa Dver: @AlyssaDver Hector Del Castillo: @HMDelCastillo Tweet!
  • 5. © AIPMM 2013 www.aipmm.com • 3 copies of “Software Product Management Essentials” (pdf version) • 2 copies of “No Time Marketing” (pdf version) Participate and Win!
  • 6. © AIPMM 2013 www.aipmm.com Today’s Speaker Interviewer: Hector Del Castillo, CPM, CPMM Product Innovation Consultant Speaker: Alyssa Dver, CPM, CPMM CEO & Author Mint Green Marketing alyssadver@mintgreenmarketing.com www.MintGreenMarketing.com
  • 7. © AIPMM 2013 www.aipmm.com FEATURED INTERVIEW
  • 8. © AIPMM 2013 www.aipmm.com Question #1 What are some of the common issues you see when products are not ‘product managed’ properly to a global market?
  • 9. © AIPMM 2013 www.aipmm.com Question #2 What can companies do to improve their product management to be more globally aware?
  • 10. © AIPMM 2013 www.aipmm.com Question #3 What are some of the common issues you see when products are not marketed properly in a global market?
  • 11. © AIPMM 2013 www.aipmm.com Question #4 What specific things can companies do better to make their marketing more globally aware?
  • 12. © AIPMM 2013 www.aipmm.com Question #5 Why should a company think globally even if they are only marketing in one country?
  • 13. © AIPMM 2013 www.aipmm.com Q & A Interviewer: Hector Del Castillo, CPM, CPMM Product Innovation Consultant Speaker: Alyssa Dver, CPM, CPMM CEO & Author Mint Green Marketing alyssadver@mintgreenmarketing.com www.MintGreenMarketing.com
  • 14. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam Teqcorner, McLean, VA Seattle, WA July 22, 2013 Aug 26, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam Teqcorner, McLean, VA Seattle, WA July 23-24, 2013 Aug 27-28, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam Teqcorner, McLean, VA Seattle, WA July 25-26, 2013 Aug 29-30, 2013 Th, F 8:30 am – 5 pm Contact Cynthia Petti, cynthia@280group.com for more information. Additional certification prep courses are available in Austin, San Jose, Seattle, and London.
  • 15. © AIPMM 2013 www.aipmm.com Upcoming Courses Course & Location Dates Time CIL® Certification Prep Course & Exam Athens, Greece Oct 10-11, 2013 9 am – 6 pm CPM® Certification Prep Course & Exam Athens, Greece Singapore Oct 8-9, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Singapore Oct 14-15, 2013 Oct, 2013 9 am – 6 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
  • 16. © AIPMM 2013 www.aipmm.com For More Information About • AIPMM membership benefits • Certification courses near you • How to prepare to take a certification exam Hector Del Castillo, CPM, CPMM Senior Product Innovation Consultant hmdelcastillo@aipmm.com linkd.in/hdelcastillo
  • 17. © AIPMM 2013 www.aipmm.com Please Join Us Again! AIPMM Webinar Series: Identifying and Managing Products at the End of Their Life Cycle, Friday, Jul 26th, 12 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/