We all make assumptions about how to perform the role of product marketing or product management. Often, these assumptions are not based on facts or reality. In this presentation, we bust these common myths that can destroy products and product management and marketing careers.
About the Speaker:
Neil Baron, Managing Director, Baron Strategic Partners, is an internationally recognized expert on helping companies accelerate revenues from new technologies. Prior to starting his consulting firm, Neil was head of commercialization for a $150M division of a specialty chemical company. He has also held marketing, operations and sales positions at companies such as IBM, Sybase, Brooks Automation, Art Technology Group.
Neil is an expert contributor on the topic of Marketing Led Innovation for Fastcompany and is the author of the #1 Fastcompany article "What a Dead Squirrel Taught Me About Value Pricing."
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The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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