This presentation introduces you to the positioning statement and illustrates how and why it works. Examples, best practices, and a downloadable template will be shared. This webcast is based on Mike Gospe's new online course, Mastering Product Positioning.
Join Mike Gospe as he shares insights on how product marketers and product managers are using positioning statements to drive better-focused product roadmaps and customer-relevant messaging.
You can download a product positioning template courtesy of Mike Gospe here: http://slidesha.re/1lWfZqB.
About the Speaker
Mike Gospe is a noted author, accomplished marketing strategist, and corporate leader who understands what it takes to market and sell to today's B2B companies. He is also a co-founder of KickStart Alliance, a marketing and sales leadership consulting team, where he delivers positioning and messaging "practical application workshops" and consultation. He's written a number of action-oriented B2B books, including: Marketing Campaign Development, and The Marketing High Ground. His workshops and books are enjoyed by marketers around the world.
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AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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