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Importance Of Culture To The Success Of Product Development
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Importance Of Culture To The Success Of Product Development

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Creating new products is a huge undertaking and consumes all our physical and mental resources to do so effectively and successfully. All too often, culture is overlooked in the face of the huge …

Creating new products is a huge undertaking and consumes all our physical and mental resources to do so effectively and successfully. All too often, culture is overlooked in the face of the huge effort required to launch new products. Yet, culture lies at the heart of the decisions we make, the way our teams work together, or not, the way we choose to market our products, the target market, the pricing, the sourcing and so much more. Culture is the true heart and soul of our success, and the more we focus on developing a strong culture the higher our likelihood of success.

About The Speaker
Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Glenn Geffcken is the author of SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at certification@aipmm.com.

About AIPMM
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Call For Speakers: http://bit.ly/1b006vm
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Articles: http://www.aipmm.com/html/newsletter/article.ph
Membership: http://www.aipmm.com/join.php


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  • 6. workshops coaching speaking facilitation The Importance of Culture to Successful Product Development By Glenn Geffcken Author of Shift: Indigenous Principles for Corporate Change Blogger, Art of Balance, http://balancedis.com/art-of-balance-blog Business Coach & Trainer, http://balancedis.com/
  • 7. workshops coaching speaking facilitation The Purpose Of Our Work To catalyze a shift in both personal and organizational culture so that we may evolve the way we do business in such a way as to bring about greater adaptability, innovation, and ecological balance. Our work is geared toward businesspeople and entrepreneurs focused on culture as a force of positive change, and offers a methodology to help professionals and business leaders break free from the prevailing cultural paradigm and consider a different course. Glenn Geffcken, glenn@balancedis.com
  • 8. Key Takeaways •  The importance of culture for both personal and professional success •  Culture is the value system that drives results •  Shifting and enhancing culture begins at the top •  That we have always had the wisdom of how to create thriving cultures, it’s the way we once lived, the indigenous way. •  The process of culture shift is non-linear http://balancedis.com glenn@balancedis.com
  • 9. “For individuals, character is destiny. For organizations, culture is destiny.” – Tony Hsieh “Powerful organizations and great brands got there by aligning with and accelerating tectonic cultural shifts, not by tweaking sales one at a time.” – Seth Godin
  • 10. What Is Culture? Culture is the collective value system of an organization, which principally drives its behavior. What Culture Is Not? Culture is not necessarily the stylist personality characteristics of an organization. http://balancedis.com glenn@balancedis.com
  • 11. Why Is Culture So Important? Culture drives behavior. In fact, culture is the single most powerful thing we can focus on to succeed in product development. Culture has more to do with innovation, change, and creativity than compensation systems, title, benefits, workspace, or management style, etc.. Culture breaths life into an organization. Culture defines who we are. http://balancedis.com glenn@balancedis.com
  • 12. Poll What is culture? A.  The dress code B.  The personality of an organization C.  The policies and procedures D.  The value system held in common http://balancedis.com glenn@balancedis.com
  • 13. The Liberty Ship •  WWII supply ship •  Credited with winning the war in Europe •  Manufactured in two weeks •  One built in four days •  Efficient manufacturing and supply systems Source: http://militaryhistory.about.com/od/industrialmobilization/p/libertyships.htm The culture that supported the efficient manufacturing of the Liberty ship was an entire country that firmly believed in the morality of the war and the importance of doing our duty for country. This was a culture of higher purpose! http://balancedis.com glenn@balancedis.com
  • 14. Culture Begins At The Top? If culture change is not fully supported at the highest levels it becomes inauthentic. If rank and file employees do not feel their cultural aspirations are supported by leadership, they will not feel engaged with their work, and nor will they strive for higher achievement. Leadership has the ability to set an example for change, but their example will only be as effective as their efforts are authentic. http://balancedis.com glenn@balancedis.com
  • 15. "Times change but principles do not. Times change but lands do not. Times change but our culture and our language remain the same. And that's what you have to keep intact. It's not what you wear - it's what's in your heart.” -- Oren Lyons, Onondaga
  • 16. H-<+9,-2#$!=(+-*+&6,$! I2--,*)2-!P2!S'(%.! P.,!T'((+2(!E&+(+%! P.,!S6<,($! P.,!L2#(!U+(,*)2-$! SD,(8%.+-9!H$!16+D,! ='),-*,! H-%,-)2-'6+%8! E,D,-%.!;,-,(')2-!V-J2(-! W26,$!2:!",-!0!T2>,-! P.,!T'8!2:!X2D,! P.,!5('6!P('<+)2-! P.,!E&+(+%!T2(6<! H-%,9(+%8!
  • 17. Indigenous Principles for Corporate Change GLENN GEFFCKEN SHIFT http://balancedis.com/shift/
  • 18. Poll Where does culture shift begin? A.  With the HR Department B.  With rank and file employees C.  With the top leadership D.  With changes in the industry http://balancedis.com glenn@balancedis.com
  • 19. The Process of Culture Shift http://balancedis.com glenn@balancedis.com
  • 20. The Process of Culture Shift http://balancedis.com glenn@balancedis.com
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  • 22. Indigenous Principles for Corporate Change GLENN GEFFCKEN SHIFT http://balancedis.com/shift/
  • 23. Poll How do we shift culture? A.  With a ten-point system for change B.  By adding perks and benefits C.  By reading Glenn’s book Shift D.  By dedicating one’s self and organization to a continual process of values assessment, enhancement and instilment http://balancedis.com glenn@balancedis.com
  • 24. Culture Workshops - http://balancedis.com/culture-workshops/ Culture workshops take our audiences on a journey that draws participants into a process of questioning and evaluating cultural values, notions for leadership, and the evolution of business. Along with an enhanced emotional connection to the values that flow from the indigenous principles, we help participants elevate their understandings of human dynamics and discover a deeper level of self. Culture Coaching - http://balancedis.com/culture-coaching The coaching system of Balanced Is, is organic, non-linear and individualized. The intention of our culture coaching service is to provide an ongoing framework of engagement that overtime helps leaders to catalyze a consistent and steady progression of their culture. http://balancedis.com glenn@balancedis.com
  • 25. “We believe that the teachings of our ancestors will light our way through an uncertain future.” – from Grandmothers Counsel the World
  • 26. Key Takeaways •  The importance of culture for both personal and professional success •  Culture is the value system that drives results •  Shifting and enhancing culture begins at the top •  That we have always had the wisdom of how to create thriving cultures, it’s the way we once lived, the indigenous way. •  The process of culture shift is non-linear http://balancedis.com glenn@balancedis.com
  • 27. workshops coaching speaking facilitation Glenn Geffcken, glenn@balancedis.com Blog: http://balancedis.com/art-of-balance-blog Shift: http://balancedis.com/shift Upcoming Workshop: http://balancedis.com/events Imagine A New Corporate World June 28th, Western North Carolina
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