Be the first to like this
Creating new products is a huge undertaking and consumes all our physical and mental resources to do so effectively and successfully. All too often, culture is overlooked in the face of the huge effort required to launch new products. Yet, culture lies at the heart of the decisions we make, the way our teams work together, or not, the way we choose to market our products, the target market, the pricing, the sourcing and so much more. Culture is the true heart and soul of our success, and the more we focus on developing a strong culture the higher our likelihood of success.
About The Speaker
Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Glenn Geffcken is the author of SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm