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Chad McAllister
Cindy F. Solomon
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© AIPMM 2014

#prodmrktg #innovat
@Ch...
Today’s Speaker
Moderator:

Cindy F. Solomon, CPM, CPMM
cindy@startupproduct.com
Presenter:

Chad McAllister, PhD
Innovati...
Participate and Win!
Stay on for the drawing at the end:
1 Guide to the Product Management and
Marketing Body of Knowledge...
www.TheEverydayInnovator.com

WHAT INNOVATORS REALLY DO
HOW BUSINESS OWNERS AND PRODUCT
PROFESSIONALS INNOVATE
www.TheEverydayInnovator.com

YOU’RE DOING WHAT?
• RV road trip
www.TheEverydayInnovator.com

YOU’RE DOING WHAT?
• RV road trip + interviewing innovators, product professionals,
and busi...
www.TheEverydayInnovator.com

WHY?
• An itch to scratch
www.TheEverydayInnovator.com

WHY?
• An itch to scratch
• Opportunity to learn from a variety of practitioners in
differen...
www.TheEverydayInnovator.com

MOST FREQUENTLY ASKED QUESTIONS
• Where have you been?
• What is your favorite place?
• What...
www.TheEverydayInnovator.com

6 QUESTIONS TO SHAPE INTERVIEWS
1.

An example of innovation in your company? What makes thi...
www.TheEverydayInnovator.com

SETTING THE STAGE
• Innovation is…
www.TheEverydayInnovator.com

SETTING THE STAGE
• Innovation is…
www.TheEverydayInnovator.com

SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation

• Cu...
www.TheEverydayInnovator.com

SOME LESSONS
• Three areas of innovation focus:
– Customer
– Process
– Differentiation

• Cu...
www.TheEverydayInnovator.com

LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?
www.TheEverydayInnovator.com

LESSON: CUSTOMER FOCUS
• Can’t control the tangible product?

• Innovate the customer experi...
www.TheEverydayInnovator.com

LESSON: CUSTOMER FOCUS – MCDONALD'S
www.TheEverydayInnovator.com

LESSON: CUSTOMER FOCUS
• An aggressive focus on customers
• Know your customers
– The task o...
www.TheEverydayInnovator.com

LESSON: PROCESS FOCUS – LAUNDROMAT
OWNER & SOFTWARE MOGUL
www.TheEverydayInnovator.com

LESSON: PROCESS FOCUS
• Know what the job is
• Hire the right people and let them run
• Do t...
www.TheEverydayInnovator.com

LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES
www.TheEverydayInnovator.com

LESSON: DIFFERENTIATION FOCUS – TIFFIN
MOTORHOMES
www.TheEverydayInnovator.com

LESSON: DIFFERENTIATION FOCUS
• Know what customers want
• Offer something that competitors ...
www.TheEverydayInnovator.com

LESSON: CULTURE SUBTEXT
• Culture answers:
– What is honored?
– What is avoided?
– What is n...
www.TheEverydayInnovator.com
www.TheEverydayInnovator.com

Culture Through the Eyes of Kids

Tiffin Motorhomes
Vs
Winnebago Industries
www.TheEverydayInnovator.com

Culture Through the Eyes of Kids
Tiffin
• Smiling faces
• Craftsmen
• Transparent
• Personal...
www.TheEverydayInnovator.com

Influence of Culture on Innovation
Tiffin

Winnebago

Business Strategy

Extraordinary
custo...
www.TheEverydayInnovator.com

LESSON: SWIM WITH THE BEST
www.TheEverydayInnovator.com

LESSON: SWIM WITH THE BEST
• Find the best people in your industry you can get unbiased
guid...
www.TheEverydayInnovator.com

PRODUCT INNOVATION EBOOK
16 Chapters Covering…

It is in editorial review. To receive it whe...
www.TheEverydayInnovator.com

THANK YOU
www.TheEverydayInnovator.com

A FEW RECURRING THEMES
•
•
•
•
•

Trends: SWOTT anyone?
Safety net
Prototype - test - refine...
www.TheEverydayInnovator.com

Culture – A Tasty Example
www.TheEverydayInnovator.com

CULTURE – KEY TO INNOVATING AS A
CHOCOLATE MAKER
• 45 artisan chocolate makers in the US. Pr...
www.TheEverydayInnovator.com

About Chad
•
•
•
•
•

Electrical Engineering
Software Development
Project Manager
Product Ma...
Q&A
Moderator:

Cindy Solomon, CPM, CPMM
cindy@startupproduct.com
Presenter:

Chad McAllister, PhD
Innovation Hacker
Email...
Upcoming Courses
Course & Location
CPM® Certification Prep Course & Exam
McLean, VA

Dates

Days Time

Mar 3-4, 2014

M, T...
Please Join Us Again!
Innovate for Growth and Price for Profits
Improve Product Design Through Gamification

Mar 14th, 12 ...
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Hacking Innovation: What Innovators Really Do

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What do innovators really do? This is the question our speaker had in mind. To investigate answers, he set out on the road, traveling the US in an RV. On this webcast you will learn the insights and secrets gained from business leaders, innovators, and product development professionals.

This discussion shares product development and innovation insights from interviews with product professionals and business owners from large and small businesses.

About the Speaker:
Chad McAllister was a boy who loved to take apart things to see what was inside - what made something work. Not too much of a stretch that he found a love for electrical engineering during college. After graduating, he worked with teams in small, large, and startup businesses developing products - new hacks that no one had seen before. Sometimes the products made customers into raving fans and sometimes it was left to him to pick up the pieces and figure out what went wrong. Along the way he returned to school, earning a PhD in business, to deepen his understanding of how to exceed customers' expectations. He is also PMP certified and holds professional product innovation certifications from PDMA and AIPMM. He founded Product Innovation Educators to teach anyone how to turn ideas into products that create raving fans. Oh, and he is currently traveling the US in an RV exploring innovation.

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About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in nearly 70 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

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LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
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Hacking Innovation: What Innovators Really Do

  1. 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2014 www.aipmm.com
  2. 2. © AIPMM 2014 www.aipmm.com
  3. 3. Tweet! Use Hashtags #AIPMM #prodmgmt Follow Chad McAllister Cindy F. Solomon AIPMM: © AIPMM 2014 #prodmrktg #innovat @ChadMcAllister @CindyFSolomon @AIPMM www.aipmm.com
  4. 4. Today’s Speaker Moderator: Cindy F. Solomon, CPM, CPMM cindy@startupproduct.com Presenter: Chad McAllister, PhD Innovation Hacker Email: chad@TheEverydayInnovator.com Linkedin: www.linkedin.com/in/chadmcallister Training: www.ProductInnovationEducators.com Blog: www.TheEverydayInnovator.com © AIPMM 2014 www.aipmm.com
  5. 5. Participate and Win! Stay on for the drawing at the end: 1 Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) 3 Online Preparation Courses for AIPMM “Certified Innovation Leader” valued $845 (additional fees to complete certification requirements) Everyone receives Product Innovation eBook © AIPMM 2014 www.aipmm.com
  6. 6. www.TheEverydayInnovator.com WHAT INNOVATORS REALLY DO HOW BUSINESS OWNERS AND PRODUCT PROFESSIONALS INNOVATE
  7. 7. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip
  8. 8. www.TheEverydayInnovator.com YOU’RE DOING WHAT? • RV road trip + interviewing innovators, product professionals, and business owners
  9. 9. www.TheEverydayInnovator.com WHY? • An itch to scratch
  10. 10. www.TheEverydayInnovator.com WHY? • An itch to scratch • Opportunity to learn from a variety of practitioners in different contexts – Larger – Small – Entrepreneurs • Share insights
  11. 11. www.TheEverydayInnovator.com MOST FREQUENTLY ASKED QUESTIONS • Where have you been? • What is your favorite place? • What is your RV? • Do you still like each other?
  12. 12. www.TheEverydayInnovator.com 6 QUESTIONS TO SHAPE INTERVIEWS 1. An example of innovation in your company? What makes this innovative? 2. Where did the ideas come from? Is that normal or are there other sources of ideas also? 3. What made it successful? 4. What is the most innovative person in your organization like? 5. Advice for business owners to be more innovative? 6. What else is important to innovation?
  13. 13. www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…
  14. 14. www.TheEverydayInnovator.com SETTING THE STAGE • Innovation is…
  15. 15. www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best
  16. 16. www.TheEverydayInnovator.com SOME LESSONS • Three areas of innovation focus: – Customer – Process – Differentiation • Culture • Swim with the best My goal… provide you with at least one tangible action you can start doing today to be more successful with innovation.
  17. 17. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product?
  18. 18. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • Can’t control the tangible product? • Innovate the customer experience.
  19. 19. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS – MCDONALD'S
  20. 20. www.TheEverydayInnovator.com LESSON: CUSTOMER FOCUS • An aggressive focus on customers • Know your customers – The task or job they want to accomplish – Their perception of value – Make connections • How can you simply change the customer experience to create a higher value?
  21. 21. www.TheEverydayInnovator.com LESSON: PROCESS FOCUS – LAUNDROMAT OWNER & SOFTWARE MOGUL
  22. 22. www.TheEverydayInnovator.com LESSON: PROCESS FOCUS • Know what the job is • Hire the right people and let them run • Do the right things at the right times • Do you know what the problem or objective really is?
  23. 23. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES
  24. 24. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS – TIFFIN MOTORHOMES
  25. 25. www.TheEverydayInnovator.com LESSON: DIFFERENTIATION FOCUS • Know what customers want • Offer something that competitors are not • Stay ahead of trends – see what is coming next • When customers think of your product (goods or services), what stands out to them?
  26. 26. www.TheEverydayInnovator.com LESSON: CULTURE SUBTEXT • Culture answers: – What is honored? – What is avoided? – What is not tolerated? • “More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing…” (Booz & Co Global 1000 Report, 2011)
  27. 27. www.TheEverydayInnovator.com
  28. 28. www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin Motorhomes Vs Winnebago Industries
  29. 29. www.TheEverydayInnovator.com Culture Through the Eyes of Kids Tiffin • Smiling faces • Craftsmen • Transparent • Personal • Not repeatable • Family operation Winnebago • Neutral faces • Hourly employees • Secretive • Assembly line • Solid processes • Public corporation
  30. 30. www.TheEverydayInnovator.com Influence of Culture on Innovation Tiffin Winnebago Business Strategy Extraordinary customer service Minimize quality errors Culture We are family Consistency Innovation Service Centers Manufacturing Process
  31. 31. www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST
  32. 32. www.TheEverydayInnovator.com LESSON: SWIM WITH THE BEST • Find the best people in your industry you can get unbiased guidance from. • Look for ways to be sharpened and to sharpen others. • Don’t just learn your trade, master it.
  33. 33. www.TheEverydayInnovator.com PRODUCT INNOVATION EBOOK 16 Chapters Covering… It is in editorial review. To receive it when it is published, register at: www.theeverydayinnovator.com/win
  34. 34. www.TheEverydayInnovator.com THANK YOU
  35. 35. www.TheEverydayInnovator.com A FEW RECURRING THEMES • • • • • Trends: SWOTT anyone? Safety net Prototype - test - refine - validate Necessity Slack time – stepping back
  36. 36. www.TheEverydayInnovator.com Culture – A Tasty Example
  37. 37. www.TheEverydayInnovator.com CULTURE – KEY TO INNOVATING AS A CHOCOLATE MAKER • 45 artisan chocolate makers in the US. Problem – how to stand out? • Apply 3 Ps: 1. 2. 3. Personal: the mission is personally motivating Powerful: the story is bigger than themselves Persuasive: create raving fans that recommend the business • What is the story behind your product?
  38. 38. www.TheEverydayInnovator.com About Chad • • • • • Electrical Engineering Software Development Project Manager Product Manager Project, Product, Innovation Certifications (PMI, PDMA, AIPMM) • PhD – Requirements and Expectations • Educator • www.ProductInnovationEducators.com
  39. 39. Q&A Moderator: Cindy Solomon, CPM, CPMM cindy@startupproduct.com Presenter: Chad McAllister, PhD Innovation Hacker Email: chad@TheEverydayInnovator.com Linkedin: www.linkedin.com/in/chadmcallister Training: www.ProductInnovationEducators.com Blog: www.TheEverydayInnovator.com Free eBook: www.theeverydayinnovator.com/win © AIPMM 2014 www.aipmm.com
  40. 40. Upcoming Courses Course & Location CPM® Certification Prep Course & Exam McLean, VA Dates Days Time Mar 3-4, 2014 M, T 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA Mar 5-6, 2014 W, Th 8:30 am – 5 pm ACPM® Certification Prep Course & Exam McLean, VA Mar 7, 2014 F 8:30 am – 5 pm Follow the links above for more information, or contact: certification@aipmm.com. © AIPMM 2014 www.aipmm.com
  41. 41. Please Join Us Again! Innovate for Growth and Price for Profits Improve Product Design Through Gamification Mar 14th, 12 pm ET Mar 28th, 12 pm ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2014 www.aipmm.com

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