AIPMM Webinar Series
www.aipmm.com
© AIPMM 2013

www.aipmm.com
© AIPMM 2013

www.aipmm.com
The Hub Of All Things Product Management

Association of International Product Marketing and
Management
• With members in ...
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Produ...
Tweet!
Use
AIPMM:
Innovative Culture:

#AIPMM
#InnovativeCulture

Follow
Linda Gorchels
Hector Del Castillo:
AIPMM:

@Lind...
Participate and Win!
• Win a copy of “Business Model Renewal”, or
Guide to the Product Management and
Marketing Body of Kn...
Today’s Speaker
Moderator:

Hector Del Castillo, CPM, CPMM, PMP
Presenter:

Linda Gorchels, Professor Emeritus
Emerita Dir...
Fostering
Learning and Innovative
Cultures

©Linda Gorchels
Learning objectives

This session will introduce you to:

• the importance of having a
learning and innovative
culture (or...
What is innovation?
Is it the same as creativity?

©Linda Gorchels
Innovation: my definition

Innovation is the
process and/or
output of creating
and realizing value
from that which is
new....
Where does value come from?

Value =

©Linda Gorchels

Perceived benefits
Perceived costs
Value can come from …
New Products or Services

©Linda Gorchels
Value can come from …
New Processes

©Linda Gorchels
Value can come from …
New Business Models

©Linda Gorchels
How does culture come in?
What is an innovative culture?
And why is it
important?

©Linda Gorchels
Innovation is linked to culture

Innovation is the
process and/or
output of creating
and realizing value
from that which i...
Why is that important?
• Growth rates in many mature industries
have stagnated
• Customer value
propositions are
becoming ...
Why is that important?
• New entrants are disrupting the status quo
of incumbents
• Organizations may
(unknowingly) become...
Why is that important?

• Globalization and competency mismatch
create an urgency to do a better job of
organizational lea...
Why is that important?

• Society is challenging long-held
assumptions
©Linda Gorchels
Is there one “best” culture?

Innovation is the
process and/or
output of creating
and realizing value
from that which is
n...
Gorchels’ innovation growth portfolio
Boost existing customer
markets

Cultivate and reframe existing
products, offerings,...
Interrelated organizational factors
Leadership

Management

People

Strategy
& mission

Power
centers

Culture

Insights

...
Dan Pink - Motivation
• Note the different impacts of incentives for
creative versus routine tasks by viewing
Dan Pink’s s...
Henry Mintzberg on culture
“Culture is the soul of the
organization — the beliefs
and values, and how they are
manifested....
Positive aspects of culture
Positive
• social glue
• boundary-defining
• common sense of
identify
• facilitates
commitment...
Negative aspects of culture
Negative
• can be a barrier to
change
• can be a barrier to
diversity
• can be dysfunctional
f...
Multi-functional teams
versus
Multi-faceted individuals
©Linda Gorchels
T-shaped corporate entrepreneurs

©Linda Gorchels
Componential Model of Creativity
The Environment

Domainrelevant skills
Mop

Task
motivation

©Linda Gorchels

Creativityr...
The company is a crucial part of
the environment
Training
Role clarity
Resources

Domainrelevant skills

Job “fit”
Recogni...
Key points
• Challenge everyone in your organization
to be alert to changes in how customers
value your offer
• Be open to...
Linda M. Gorchels
Linda Gorchels is an emeritus of the executive education faculty of the University of Wisconsin-Madison’...
Q&A
Moderator:

Hector Del Castillo, CPM, CPMM, PMP
Presenter:

Linda Gorchels, Professor Emeritus
Emerita Director, Execu...
Upcoming Courses

November 26-28, 2013

December 2-3, 2013

Follow the links above for more information, or contact

Kater...
Upcoming Courses

Zagreb, Croatia
Belgrade, Serbia
Singapore, Singapore
Washington, DC

Singapore, Singapore
Washington, D...
Please Join Us Again!
AIPMM Webinar Series:
Building Great Products the Lean Startup Way
The Art of a Handoff

Friday, Nov...
Upcoming SlideShare
Loading in …5
×

Fostering Learning and Innovative Cultures

978
-1

Published on

Companies often struggle with the dual challenges of protecting and growing their core businesses while simultaneously exploring new directions. And quite frankly the different approaches resonate differently with different types of cultures. So, what is an innovative culture? When asked this question many people mention example companies, such as Apple or Google. Or they cite tangibles, such as casual Friday or a Ping-Pong table in the break room. And others think about an organization full of creative individuals. But perhaps the question should be worded differently, as in what are elements of innovative cultures (plural)? Yes, plural. As a manager in charge of product managers, or an executive leading different business units, how do you encourage and motivate the right types of behaviors - and the right cultures -- to achieve your goals?

About The Speaker:
Linda Gorchels is an emeritus of the executive education faculty of the University of Wisconsin-Madison's business school in Madison, Wisconsin USA. An award-winning author, Linda received the Excellence in Thought Leadership distinction from the Association of International Product Marketing and Management for the 3rd edition of The Product Manager's Handbook, which is now in its 4th edition. This work plus her other books (The Product Manager's Field Guide, The Manager's Guide to Distribution Channels and Business Model Renewal) have been translated into multiple languages.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph

Published in: Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
978
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fostering Learning and Innovative Cultures

  1. 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2013 www.aipmm.com
  2. 2. © AIPMM 2013 www.aipmm.com
  3. 3. The Hub Of All Things Product Management Association of International Product Marketing and Management • With members in nearly 70 countries, the AIPMM is the worldwide certifying body of product team professionals • The only organization that addresses the entire product life cycle (inception to obsolescence) throughout any industry • Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia • Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications © AIPMM 2013 www.aipmm.com
  4. 4. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®) © AIPMM 2013 www.aipmm.com
  5. 5. Tweet! Use AIPMM: Innovative Culture: #AIPMM #InnovativeCulture Follow Linda Gorchels Hector Del Castillo: AIPMM: @LindaGorchels @hmdelcastillo @AIPMM © AIPMM 2013 www.aipmm.com
  6. 6. Participate and Win! • Win a copy of “Business Model Renewal”, or Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) © AIPMM 2013 www.aipmm.com
  7. 7. Today’s Speaker Moderator: Hector Del Castillo, CPM, CPMM, PMP Presenter: Linda Gorchels, Professor Emeritus Emerita Director, Executive Education, University of Wisconsin-Madison Creativity Curator, Tomorrow’s Mysteries, LLC lgorchels@exed.wisc.edu lgorchels@sbcglobal.net © AIPMM 2013
  8. 8. Fostering Learning and Innovative Cultures ©Linda Gorchels
  9. 9. Learning objectives This session will introduce you to: • the importance of having a learning and innovative culture (or cultures) • positive and negative aspects of culture • the concept and support requirements of corporate entrepreneurs ©Linda Gorchels
  10. 10. What is innovation? Is it the same as creativity? ©Linda Gorchels
  11. 11. Innovation: my definition Innovation is the process and/or output of creating and realizing value from that which is new. ©Linda Gorchels
  12. 12. Where does value come from? Value = ©Linda Gorchels Perceived benefits Perceived costs
  13. 13. Value can come from … New Products or Services ©Linda Gorchels
  14. 14. Value can come from … New Processes ©Linda Gorchels
  15. 15. Value can come from … New Business Models ©Linda Gorchels
  16. 16. How does culture come in? What is an innovative culture? And why is it important? ©Linda Gorchels
  17. 17. Innovation is linked to culture Innovation is the process and/or output of creating and realizing value from that which is new. ©Linda Gorchels Culture is “the way we do things around here.” It is how innovation “happens” (or not …).
  18. 18. Why is that important? • Growth rates in many mature industries have stagnated • Customer value propositions are becoming less clear • Almost all sales are coming from existing offerings ©Linda Gorchels
  19. 19. Why is that important? • New entrants are disrupting the status quo of incumbents • Organizations may (unknowingly) become less responsive to market shifts ©Linda Gorchels
  20. 20. Why is that important? • Globalization and competency mismatch create an urgency to do a better job of organizational learning and unlearning ©Linda Gorchels
  21. 21. Why is that important? • Society is challenging long-held assumptions ©Linda Gorchels
  22. 22. Is there one “best” culture? Innovation is the process and/or output of creating and realizing value from that which is new. ©Linda Gorchels There are many types of innovation that create value – and different cultures to build them.
  23. 23. Gorchels’ innovation growth portfolio Boost existing customer markets Cultivate and reframe existing products, offerings, revenue streams and competencies Cultivate and collaborate with external partners for products, offerings, revenue streams and competencies ©Linda Gorchels Move into adjacent customer markets Create new customer markets Sustaining Growth (shorter-term planning horizon; mining the core) Transformative Growth (intermediate-term planning horizon; advancing into adjacencies) Disruptive Growth (long-term planning horizon; inciting breakthroughs)
  24. 24. Interrelated organizational factors Leadership Management People Strategy & mission Power centers Culture Insights Skillbuilding External Multi- Forces dimensions Interaction Governance Processes Creativity Adapted from Peter van den Brink, “Organizational Competencies for Radical Innovation” University of Twente, 2005. ©Linda Gorchels
  25. 25. Dan Pink - Motivation • Note the different impacts of incentives for creative versus routine tasks by viewing Dan Pink’s speech at TED
  26. 26. Henry Mintzberg on culture “Culture is the soul of the organization — the beliefs and values, and how they are manifested. I think of the structure as the skeleton, and as the flesh and blood. And culture is the soul that holds the thing together and gives it life force.” ©Linda Gorchels
  27. 27. Positive aspects of culture Positive • social glue • boundary-defining • common sense of identify • facilitates commitment ©Linda Gorchels
  28. 28. Negative aspects of culture Negative • can be a barrier to change • can be a barrier to diversity • can be dysfunctional for new business models ©Linda Gorchels
  29. 29. Multi-functional teams versus Multi-faceted individuals ©Linda Gorchels
  30. 30. T-shaped corporate entrepreneurs ©Linda Gorchels
  31. 31. Componential Model of Creativity The Environment Domainrelevant skills Mop Task motivation ©Linda Gorchels Creativityrelevant processes Adapted from Teresa M. Amabile, Working Paper: “Componential Theory of Creativity,” April 26, 2012.
  32. 32. The company is a crucial part of the environment Training Role clarity Resources Domainrelevant skills Job “fit” Recognition ©Linda Gorchels Task motivation Creativityrelevant processes Time Freedom Risk tolerance Confidence
  33. 33. Key points • Challenge everyone in your organization to be alert to changes in how customers value your offer • Be open to relearning as well as to opportunities for sustaining, transformative and possibly breakthrough innovation • Take advantage of the positive attributes of culture (and minimize the negative aspects) to establish a portfolio of innovative thinking • Look for corporate entrepreneurs – individuals with depth in desired competencies along with a breadth of awareness and empathy ©Linda Gorchels
  34. 34. Linda M. Gorchels Linda Gorchels is an emeritus of the executive education faculty of the University of Wisconsin-Madison’s business school in Madison, Wisconsin USA. She has taught over 10,000 corporate executives from the United States and globally. As a member of the international World Future Society, she provides insights into 21st Century trends that are important for companies to consider in their strategic planning efforts. An award-winning author, Linda received the Excellence in Thought Leadership distinction from the Association of International Product Marketing and Management for The Product Manager’s Handbook (now in its 4th edition). This work plus her other books (The Product Manager’s Field Guide ; The Manager’s Guide to Distribution Channels; and Business Model Renewal) have been translated into multiple languages. Gorchels has provided on-site instruction for organizations such as Trane Commercial Systems, GE Medical, Siemens, Metso Automation, Nokia (in Beijing), J.F. Pearson (in Shanghai); conducted workshops in Poland and Hungary; and lectured in an MBA forum at Fudan University in Shanghai. She can be contacted through her website (BrainSnacksCafe.com where she posts miscellaneous tidbits , i.e., “brain snacks”), at lgorchels@exed.wisc.edu, or through LinkedIn or Twitter. She is in the process of launching Tomorrow’s Mysteries, LLC to branch out into mystery writing and jewelry creation.
  35. 35. Q&A Moderator: Hector Del Castillo, CPM, CPMM, PMP Presenter: Linda Gorchels, Professor Emeritus Emerita Director, Executive Education, University of Wisconsin-Madison Creativity Curator, Tomorrow’s Mysteries, LLC lgorchels@exed.wisc.edu lgorchels@sbcglobal.net © AIPMM 2013
  36. 36. Upcoming Courses November 26-28, 2013 December 2-3, 2013 Follow the links above for more information, or contact Katerina Protonatoriou, kpro [at] ait.gr Athens Information Technology (AIT) 19 km, Markopoulo Ave. GR - 19002 Peania, Athens, Greece http://www.productmanagement.gr/ © AIPMM 2013
  37. 37. Upcoming Courses Zagreb, Croatia Belgrade, Serbia Singapore, Singapore Washington, DC Singapore, Singapore Washington, DC Follow the links above for more information, or visit: Transform Your Career. © AIPMM 2013
  38. 38. Please Join Us Again! AIPMM Webinar Series: Building Great Products the Lean Startup Way The Art of a Handoff Friday, Nov 15th, 12 pm ET Friday, Nov 22nd , 12 pm ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2013 www.aipmm.com

×