In any industry your ability to maintain the profitability of your product depends on its position in the market. In this session we will discuss the importance of understanding five powerful competitive forces that can quickly erode your product's revenue and profitability.
You will learn insights on how to use Porter's competitive forces model to help you determine the competitive intensity and attractiveness of a market. This is useful to help you understand both the strength of your product's current competitive position and the strength of a position you're considering moving into.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming ideas to products, and products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Feel free to reach out to Hector if you have any questions regarding this topic: http://linkd.in/hdelcastillo.
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the trusted authority for product management knowledge. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product leaders.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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