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There is often a wide gap between the priorities of projects within the development organization, the priority of the project in the view of the overall business, and the priority of the project in the eyes of the requester.
"I look at the Product Manager's job to run down the objective signals throughout the company, synthesize/distill them, and then use those signals to inform product decisions. Our big thing is that you can tell a lot more about how things are going from the information streams (or lack thereof) than from process management in itself," says Joe Stump, CEO, Sprint.ly
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AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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