AIPMM Webinar Series               http://www.aipmm.com© AIPMM 2012
© AIPMM 2012   http://www.aipmm.com
Win!    Participate, ask questions and stay until the end to be entered into a    drawing to win one AIPMM Premium Members...
Today’s Speakers   Moderator:       Cindy F. Solomon, CPM, CPMM       Host, Global Product Management Talk       http://ww...
FEATURED PRESENTATION© AIPMM 2012                http://www.aipmm.com
1               Innovation Happens                    when . . . .                by Greg GehrichGreg Gehrich          Bui...
2               About Greg Gehrich        Thought leader and author of “Build It Like A Startup” (May 2012), product      ...
3               Amazon book linkGreg Gehrich    Build It Like A Startup   lean-product-innovation.com
4                    Product challenges        • Limited project budget and resources        • Customers asking for more f...
5               Lean Innovation PyramidGreg Gehrich          Build It Like A Startup   lean-product-innovation.com
6                       Waterfall                 Development Triangle                                         © Greg Gehr...
7                               Timebox                             development                                         © ...
8                                     Quick Iteration                                      Productivity       •       Quic...
9                                Idea to                             execution flowGreg Gehrich   Build It Like A Startup ...
10       Three iteration example                                                           © Greg Gehrich 2012Greg Gehrich...
11       Vision Boundaries For Agile                                             © Greg Gehrich 2012Greg Gehrich          ...
12       Vision Boundaries For Agile               •   The vision concentrates on customer                   problems to e...
13                Confidence Curve                                         © Greg Gehrich 2012Greg Gehrich   Build It Like...
14       Agile Product CycleGreg Gehrich                 Build It Like A Startup   lean-product-innovation.com
15                                               Four agile                                            practice benefits  ...
16                    LeanGreg Gehrich   Build It Like A Startup   lean-product-innovation.com
17               InnovationGreg Gehrich   Build It Like A Startup   lean-product-innovation.com
18               Innovation Happens       when the productivity from agile practices       creates a lean product processG...
19Greg Gehrich   Build It Like A Startup   lean-product-innovation.com
20       Contact Greg       email: greggehrich@gmail.com       linkedin: http://www.linkedin.com/in/greggehrich       blog...
Please Join Us Again!AIPMM Webinar Series FridaysNov 16    Torpedo Product Marketing StrategiesGlobal Product Management T...
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AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit

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Speaker, Greg Gehrich, Author, "Build It Like A Startup: Lean Product Innovation." Greg's Lean Product Innovation website http://www.lean-product-innovation.com blog: http://www.greg-gehrich.com/

About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
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Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr

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Transcript of "AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit"

  1. 1. AIPMM Webinar Series http://www.aipmm.com© AIPMM 2012
  2. 2. © AIPMM 2012 http://www.aipmm.com
  3. 3. Win! Participate, ask questions and stay until the end to be entered into a drawing to win one AIPMM Premium Membership (worth $175/year) that includes; • Eligibility for AIPMM Certification Exams and intensives • AIPMM Career Pathfinder with Silver Level Access to JibberJobber (valued at $60/year) AND free access to Premium Level Access for 14 days, followed by opportunity to upgrade for $80/year ($99 value) • Demand Metric premium level membership for 1 year with access to AIPMM ProdBOK Productivity Tools (US $497 value) • Current Trainings, workshops, and on-going educational opportunities for career advancement • Access to private AIPMM LinkedIn® group • Special offers from AIPMM partners including toolkits, books & research • 10% tuition reduction & tuition rate lock-in on any courses offered at CSU-Global Campus, including graduate coursework for Certified Innovation Leader (CIL), via 100% online learning environment • and more© AIPMM 2012 @AIPMM http://www.aipmm.com
  4. 4. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Host, Global Product Management Talk http://www.BlogTalkRadio.com/ProdMgmtTalk Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon Presenter: Greg Gehrich Author, Build It Like A Startup: Lean Product Innovation w: http://www.lean-product-innovation.com b: http://www.greg-gehrich.com/ t: @GregGehrich© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com
  5. 5. FEATURED PRESENTATION© AIPMM 2012 http://www.aipmm.com
  6. 6. 1 Innovation Happens when . . . . by Greg GehrichGreg Gehrich Build It Like A Startup lean-product-innovation.com
  7. 7. 2 About Greg Gehrich Thought leader and author of “Build It Like A Startup” (May 2012), product leadership from product managers. - 7 years portfolio and product management experience - 15 years of leadership (staff of 100) - 19 years in enterprise software - 10 years leading a software development shop Contact Greg email: greggehrich@gmail.com linkedin: http://www.linkedin.com/in/greggehrich blog: http://www.greg-gehrich.com website: http://www.lean-product-innovation.com book:: http://www.lean-product-innovation.com/book 858.779.4602 / 858.759.4190Greg Gehrich Build It Like A Startup lean-product-innovation.com
  8. 8. 3 Amazon book linkGreg Gehrich Build It Like A Startup lean-product-innovation.com
  9. 9. 4 Product challenges • Limited project budget and resources • Customers asking for more features than you have the time and money to create • Resources gobbled up with an increasingly complex project • Current products in the market underperforming. "We just spent $1 Mil, built a great product, now where is our return?" • The CEO/founder/C-suite say "We need to innovate"Greg Gehrich Build It Like A Startup lean-product-innovation.com
  10. 10. 5 Lean Innovation PyramidGreg Gehrich Build It Like A Startup lean-product-innovation.com
  11. 11. 6 Waterfall Development Triangle © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
  12. 12. 7 Timebox development © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
  13. 13. 8 Quick Iteration Productivity • Quick iterations create more due dates and more higher productivity periods. • Quick iterations minimize the need for project management and documentation.Greg Gehrich Build It Like A Startup lean-product-innovation.com
  14. 14. 9 Idea to execution flowGreg Gehrich Build It Like A Startup lean-product-innovation.com
  15. 15. 10 Three iteration example © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
  16. 16. 11 Vision Boundaries For Agile © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
  17. 17. 12 Vision Boundaries For Agile • The vision concentrates on customer problems to ensure the the product does not wander off track. • The product vision is light on solution specifics to allow for innovation.Greg Gehrich Build It Like A Startup lean-product-innovation.com
  18. 18. 13 Confidence Curve © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
  19. 19. 14 Agile Product CycleGreg Gehrich Build It Like A Startup lean-product-innovation.com
  20. 20. 15 Four agile practice benefits • A fixed schedule creates urgency and a faster product delivery. • Early working products deliver early learning to minimize the time to an accurate product. • Customer validation for each iteration eliminates waste by keeping the product aligned with the market. • When the entire product team is on the same quick iteration schedule, the flow from customer to execution and back is smooth and efficient.Greg Gehrich Build It Like A Startup lean-product-innovation.com
  21. 21. 16 LeanGreg Gehrich Build It Like A Startup lean-product-innovation.com
  22. 22. 17 InnovationGreg Gehrich Build It Like A Startup lean-product-innovation.com
  23. 23. 18 Innovation Happens when the productivity from agile practices creates a lean product processGreg Gehrich Build It Like A Startup lean-product-innovation.com
  24. 24. 19Greg Gehrich Build It Like A Startup lean-product-innovation.com
  25. 25. 20 Contact Greg email: greggehrich@gmail.com linkedin: http://www.linkedin.com/in/greggehrich blog: http://www.greg-gehrich.com website: http://www.lean-product-innovation.com book:: http://www.lean-product-innovation.com/book 858.779.4602 / 858.759.4190Greg Gehrich Build It Like A Startup lean-product-innovation.com
  26. 26. Please Join Us Again!AIPMM Webinar Series FridaysNov 16 Torpedo Product Marketing StrategiesGlobal Product Management Talk #ProdMgmtTalk Google HangoutNov 12 Titles in Product Management with Steve Johnson, CMO, Primary IntelligenceFollow http://www.blogtalkradio.com/prodmgmttalkNewsletter: http://www.aipmm.com/subscribeLinkedIn:http://www.linkedin.com/company/aipmmMembership: http://www.aipmm.com/join.phpCertification: http://aipmm.com/html/certification/ @AIPMM http://www.aipmm.com

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