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AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit
 

AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit

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Speaker, Greg Gehrich, Author, "Build It Like A Startup: Lean Product Innovation." Greg's Lean Product Innovation website http://www.lean-product-innovation.com blog: http://www.greg-gehrich.com/

Speaker, Greg Gehrich, Author, "Build It Like A Startup: Lean Product Innovation." Greg's Lean Product Innovation website http://www.lean-product-innovation.com blog: http://www.greg-gehrich.com/

About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
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LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php

Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr

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    AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit AIPMM Webcast: Lean Product Innovation: How To Use Agile Ideas For Discovery of Product/Market Fit Presentation Transcript

    • AIPMM Webinar Series http://www.aipmm.com© AIPMM 2012
    • © AIPMM 2012 http://www.aipmm.com
    • Win! Participate, ask questions and stay until the end to be entered into a drawing to win one AIPMM Premium Membership (worth $175/year) that includes; • Eligibility for AIPMM Certification Exams and intensives • AIPMM Career Pathfinder with Silver Level Access to JibberJobber (valued at $60/year) AND free access to Premium Level Access for 14 days, followed by opportunity to upgrade for $80/year ($99 value) • Demand Metric premium level membership for 1 year with access to AIPMM ProdBOK Productivity Tools (US $497 value) • Current Trainings, workshops, and on-going educational opportunities for career advancement • Access to private AIPMM LinkedIn® group • Special offers from AIPMM partners including toolkits, books & research • 10% tuition reduction & tuition rate lock-in on any courses offered at CSU-Global Campus, including graduate coursework for Certified Innovation Leader (CIL), via 100% online learning environment • and more© AIPMM 2012 @AIPMM http://www.aipmm.com
    • Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Host, Global Product Management Talk http://www.BlogTalkRadio.com/ProdMgmtTalk Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon Presenter: Greg Gehrich Author, Build It Like A Startup: Lean Product Innovation w: http://www.lean-product-innovation.com b: http://www.greg-gehrich.com/ t: @GregGehrich© AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com
    • FEATURED PRESENTATION© AIPMM 2012 http://www.aipmm.com
    • 1 Innovation Happens when . . . . by Greg GehrichGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 2 About Greg Gehrich Thought leader and author of “Build It Like A Startup” (May 2012), product leadership from product managers. - 7 years portfolio and product management experience - 15 years of leadership (staff of 100) - 19 years in enterprise software - 10 years leading a software development shop Contact Greg email: greggehrich@gmail.com linkedin: http://www.linkedin.com/in/greggehrich blog: http://www.greg-gehrich.com website: http://www.lean-product-innovation.com book:: http://www.lean-product-innovation.com/book 858.779.4602 / 858.759.4190Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 3 Amazon book linkGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 4 Product challenges • Limited project budget and resources • Customers asking for more features than you have the time and money to create • Resources gobbled up with an increasingly complex project • Current products in the market underperforming. "We just spent $1 Mil, built a great product, now where is our return?" • The CEO/founder/C-suite say "We need to innovate"Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 5 Lean Innovation PyramidGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 6 Waterfall Development Triangle © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 7 Timebox development © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 8 Quick Iteration Productivity • Quick iterations create more due dates and more higher productivity periods. • Quick iterations minimize the need for project management and documentation.Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 9 Idea to execution flowGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 10 Three iteration example © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 11 Vision Boundaries For Agile © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 12 Vision Boundaries For Agile • The vision concentrates on customer problems to ensure the the product does not wander off track. • The product vision is light on solution specifics to allow for innovation.Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 13 Confidence Curve © Greg Gehrich 2012Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 14 Agile Product CycleGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 15 Four agile practice benefits • A fixed schedule creates urgency and a faster product delivery. • Early working products deliver early learning to minimize the time to an accurate product. • Customer validation for each iteration eliminates waste by keeping the product aligned with the market. • When the entire product team is on the same quick iteration schedule, the flow from customer to execution and back is smooth and efficient.Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 16 LeanGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 17 InnovationGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 18 Innovation Happens when the productivity from agile practices creates a lean product processGreg Gehrich Build It Like A Startup lean-product-innovation.com
    • 19Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • 20 Contact Greg email: greggehrich@gmail.com linkedin: http://www.linkedin.com/in/greggehrich blog: http://www.greg-gehrich.com website: http://www.lean-product-innovation.com book:: http://www.lean-product-innovation.com/book 858.779.4602 / 858.759.4190Greg Gehrich Build It Like A Startup lean-product-innovation.com
    • Please Join Us Again!AIPMM Webinar Series FridaysNov 16 Torpedo Product Marketing StrategiesGlobal Product Management Talk #ProdMgmtTalk Google HangoutNov 12 Titles in Product Management with Steve Johnson, CMO, Primary IntelligenceFollow http://www.blogtalkradio.com/prodmgmttalkNewsletter: http://www.aipmm.com/subscribeLinkedIn:http://www.linkedin.com/company/aipmmMembership: http://www.aipmm.com/join.phpCertification: http://aipmm.com/html/certification/ @AIPMM http://www.aipmm.com