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AIPMM Webcast: AIPMM Career Pathfinder powered by


AIPMM Membership Benefits Series: Accelerate Your Job Search With The AIPMM Career Pathfinder powered by Jason Alba, Founder & CEO, …

AIPMM Membership Benefits Series: Accelerate Your Job Search With The AIPMM Career Pathfinder powered by Jason Alba, Founder & CEO,

About The AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides training, education, certification and professional networking opportunities. With members in 65 countries, the AIPMM is the Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials localized for specific markets designed to meet the challenges of a constantly changing business landscape. As the only professional organization that addresses the entire product lifecycle from inception to obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle East, Australia, and SouthEast Asia, as well as North America.

AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
Webinar Series:

Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk

Published in Business
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  • 1. AIPMM Membership Benefits© AIPMM 2012
  • 2. © AIPMM 2012
  • 3. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Host, Global Product Management Talk Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon Presenter: Jason Alba, Founder and CEO w: b: t: @jasonalba© AIPMM 2012 @AIPMM #prodmgmt
  • 4. Benefits of AIPMM Membership AIPMM Career Pathfinder powered by JibberJobber All AIPMM Members in good standing receive – access to the AIPMM Career Pathfinder, – includes Silver Level Access to JibberJobber (valued at $60/year), and – Free Premium Level Access for 14 days, with – opportunity to upgrade for only $80/year (special AIPMM member discount)© AIPMM 2012 @AIPMM #prodmgmt
  • 5. About Jason Alba© AIPMM 2012 @AIPMM #prodmgmt
  • 6. About Jason Alba - Organize your Job Search - LinkedIn DVD (Third Edition, since June 2012) - THE LinkedIn Book (Third Edition) - Current specials© AIPMM 2012 @AIPMM #prodmgmt
  • 8. Benefits of JibberJobber – Relationship management and network nurturing tool; – Track how you are networking into your Target Companies. – Wealth of videos to aid you in your job search. – Peer library where other job seekers can share what worked for them, or what didnt work for them. – Links to websites, recommended books and even personal articles.© AIPMM 2012 @AIPMM #prodmgmt
  • 9. CAREER MANAGEMENT PRINCIPLES 1. Communicate Your Brand • How others perceive you is your personal brand and your company brand – how strong is it? • Enable others to talk about your brand – provide language, messaging for others to evangelize your brand. Make it easy to describe.© AIPMM 2012
  • 10. CAREER MANAGEMENT PRINCIPLES 2. Grow Your Network With Relevant Contacts based on: • Profession – anyone with similar or desired titles, expand cross-functionally and up the ladder • Industry – where is your domain expertise? • Geography- where is your job search focussed? 3. Nurture Individual Relationships© AIPMM 2012
  • 11. Benefits of JibberJobber – Manage and organize a job search – Manage and track important relationship information over time – Capture networking across all your contacts – Import contacts from LinkedIn, Twitter, Email, Gmail (premium level) – Manage job transitions during your entire career© AIPMM 2012 @AIPMM #prodmgmt
  • 12. How’s Your Job Search Going? Answer: “It’s going well. I’m looking for an introduction to someone who works at (specify one of your target companies).” Tell them your 3 Target Companies Ask them: “Do you know somebody that knows somebody at one of these companies?”© AIPMM 2012 @AIPMM #prodmgmt
  • 13. Job Leads Come From – 3rd, 4th, and further Degree Contacts – Not from direct, 1st or 2nd Degree Contacts – Must network deeper than who you know© AIPMM 2012 @AIPMM #prodmgmt
  • 14. Do Informational Interviews DAILY© AIPMM 2012 @AIPMM #prodmgmt
  • 15. Currently Employed? You’re in between job searches© AIPMM 2012 @AIPMM #prodmgmt
  • 16. Go To log in with AIPMM membership© AIPMM 2012 @AIPMM #prodmgmt
  • 17. Write PAR Statements Use the Job Journal to Compose Accomplishment Statements using: Problem – challenge confronted with Action Taken – what you did, how you approached, what methodology Results Achieved – quantify if possible: $, demand generated, product launched, etc.© AIPMM 2012 @AIPMM #prodmgmt
  • 18. © AIPMM 2012 @AIPMM #prodmgmt
  • 19. Take Action Now! Think of one PAR statement to describe your brand Use 3 sentences, 1 for each of Problem, Action, Results Immediately put the PAR statement on your LinkedIn summary Later, add it to your Email signature, business card, etc.© AIPMM 2012 @AIPMM #prodmgmt
  • 20. © AIPMM 2012 @AIPMM #prodmgmt
  • 21. © AIPMM 2012 @AIPMM #prodmgmt
  • 22. © AIPMM 2012 @AIPMM #prodmgmt
  • 23. JibberJobber Enables Nurturing Individual Relationships • Keep records of contacts with customizable info • Save your own information securely • Automatically captures history of all interactions • Visually displays relationship degrees of separation with Tree View • Portrays how wide & how deep your network is • Automatically dials phone number from within contact • Alerts next appropriate action and re-contact reminders© AIPMM 2012 @AIPMM #prodmgmt
  • 24. Comprehensive Care is not a band-aid for your job search – it’s comprehensive & preventative care! The AIPMM Career Pathfinder powered by JibberJobber is a holistic, overall, long term career management and network nurturing tool.© AIPMM 2012 @AIPMM #prodmgmt
  • 25. JibberJobber Wednesday User Webinars© AIPMM 2012 @AIPMM #prodmgmt
  • 26. Please Join Us Again! AIPMM Webinar Series Fridays Nov 9 How To Use Agile Ideas For Lean Product Innovation Nov 16 Torpedo Product Marketing Strategies Product Talk Podcast & #ProdMgmtTalk Twitter Chat Mondays Nov 5 Managing The Unmanageable: Rules, Tools, And Insights for Managing Software People and Teams Follow Newsletter: LinkedIn: Membership: Certification:© AIPMM 2012 @AIPMM